📌 Social Media Inspiring More Halloween Purchases-
The National Retail Federation is projecting that Halloween spending will hit $8.8 billion this year  And the way social media drives different groups is a growing factor

“Spending hasn’t changed much over the past few years, but we are seeing a noticeable increase in consumers whose Halloween purchases are inspired by their friends, neighbors and even celebrities on social media.” – Matthew Shay, NRF president and CEO.

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


📌 Google Asks Do You Need a Website-
Of course you do. Through a new video series Google is going show small biz owners various platforms available to them, and methods to create an online presence. The website question is the first topic covered.

“Before you start, you’ll have to first ask yourself who your customers are, and where they can be found. Also, ‘do they search for products and services on the internet?’ Many people use search engines like Google to find what they’re looking for, so it’s very important to be able to appear in search results.” – George Carey-Simos, writing for WERSM

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📌 Facebook Power 5 Ad Tools-
Do you know how to effectively optimize Facebook’s new Power 5 tools: automatic advanced matching, campaign budget optimization, simplified account setup, automatic placements, and dynamic ads? You will now.

“When the Power 5 tools are used together, they create stronger results for advertisers and better ROI within eCommerce campaigns because Facebook is using its data, statistical models, and machine learning to learn as much as possible about your customers and optimize ad delivery for the best results.” – Lynsey Fraser, writing for Social Media Examiner

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Our #TuesdayThoughts cover image is from a tweet by Cynthia Bazin @TheSmartChic (background graphic added).

What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice