MAIN SLICE

📌 Digital Ad Revenue Jumps to New High-
That’s the good news. Bad news is that an “unwieldy patchwork of state-by-state regulations,” could slow growth. This article looks at how consumer privacy will affect revenue growth.

🤑 Mobile advertising continues its explosive growth, reaching $40 billion for the first half of the year—a 29% increase from 2018.

🤑 Audio advertising spend is rising with the emergence of smart speakers, up 30% year-over-year to a total of $1.2 billion for the first six months of 2019 alone.

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Creating Videos For Every Step Of Sales Funnel-
Did you know that adding a video to your landing page can boost conversion rates by 80%? And, including the word ‘video’ in email subject line can boost open rates by 19%, click-through rates by 65%, and reduce unsubscribes by 26%? Mari Smith shares insights.

“In this article, I’ll break down the exact steps you can use to build out your own video-focused sales funnel and the ways in which Wave.video makes it a really simple process. No tech skills required!” – Mari Smith

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SLICE INGREDIENTS

📌 Buffer Tool Helps Save And Organize Instagram Hashtags-
Some Instagrammers save groups of hashtags on phones to copy & paste to each post before publishing. Others manually re-type hashtags every time they schedule a post. If only there was a better way? Buffer did it last August. A lot of users may have missed the news.

“We’re hoping to lift the burden of managing many sets of hashtags from a scattered approach with notes and Excel Sheets to a space that lives right next to where you create your posts.” – Suprasanna Mishra, Buffer Product Manager

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Jai Manny @JaiManny (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice