Social Media Slice for November 11, 2019: Bots Helpful Up to a Point; Help Articles vs. Blog Posts for SEO; How to Understand Facebook Group Insights


MAIN SLICE

📌 Bots Helpful Up to a Point-
Trying to convince your client to use bots to streamline issue-solving? New survey says 73% consumers open to dealing with a chatbot, 68% had positive interactions, but for complex issues 57% would rather wait 10 minutes for a human than spend 5 with a bot.

“This survey makes it abundantly clear that while consumers are growing more comfortable with service bots, they still want the option to consult with a human agent for more challenging requests. That’s why we recommend that businesses take a blended approach to service— where bots and employees work together seamlessly to solve customer needs faster.” – Merijn te Booij, Genesys’ chief marketing officer

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Help Articles vs. Blog Posts for SEO-
Is there a value to boosting SEO by reusing business blog posts as help articles? That is the topic of Christopher Penn’s Q & A video.

“So help articles like the ones that are hosted in systems like intercom or Zendesk or whatever are typically not on your company’s domain name, right? They’re not on your company.com.

If it’s not hosted on your domain, it doesn’t benefit you.” Christopher Penn

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SLICE INGREDIENTS

📌 How to Understand Facebook Group Insights-
You’ve created a Facebook Group. Congratulations. But now you need to keep them talking. What motivates them to engage? There are valuable metrics in Facebook Group Insights. Do you know how to use them? Where to find them?

“Your Facebook Group Insights data is organized into three categories:
Growth: Tracks membership growth and group membership requests.
Engagement: Measures posts, comments, and reactions over time; reveals the most popular days and times for member engagement; and lists the top posts.
Membership: Identifies the top contributors and reveals demographic data about group members.” – Jessica Campos, writing for Social Media Examiner

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by Sangs @78rider (background design added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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