Social Media Slice for November 12, 2019: News and Reactions to Instagram’s Move to Hide Likes; 10 Black Friday Ideas That Drive Sales; 9 Ways to Analyze Facebook Ad Performance


MAIN SLICE

📌 News and Reactions to Instagram’s Move to Hide Likes-
Mixed reactions on how many people “like” the idea of hidden “likes” on Instagram. It is coming soon to some U.S. users.

“For years, likes have been central to how celebrities, brands, politicians and everyday users experience Instagram, and Facebook. It’s a way of measuring popularity and success. But in recent months, Instagram has been rethinking how likes contribute to making its platform more toxic. Now it’s contemplating a change.” – CNN Wire

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 10 Black Friday Ideas That Drive Sales-
Black Friday marks the start of the expected busiest shopping season of this year. It is not until Nov. 29th. but smart planning begins now for things to promote ahead of the big day.

“Everyone loves a party! Online businesses can hold a Twitter or Facebook party where you give away free products, offer exclusive discounts and just generally get into the holiday mood together. If you have a brick and mortar business, hold a live party so your customers can enjoy refreshments and holiday music while they shop. Parties are great both for promoting your business and for strengthening relationships with your fans, followers and customers.” – Kim Garst

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SLICE INGREDIENTS

📌 9 Ways to Analyze Facebook Ad Performance-
Just running an ad on Facebook is not going to bring the $$ & engagement your client desires. You need to constantly review how the ad is doing. There are a lot of analytics to look at. Which are the best?

“One thing to always review is the ratio of impressions to reach. If the reach is 1,000 and your content received 10,000 impressions, each person within your audience group saw your ad about 10 times on average.

Showing the same ad to people multiple times might cause ad fatigue or annoy your audience, leading them to click Hide Ad and mark the ad as repetitive. In turn, your ad’s relevance score will decrease, leading to a higher CPC and CPM.” – Dmitry Dragilev, writing for Social Media Examiner

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MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by Mxolisi Dlams @mxola_dlams (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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