📌 Biggest Social Media Trends for 2020-
If social media is predicted to be moving away from mass-marketing and back towards its personal, communication-driven roots, marketers have their work cut out for them. Insights from trends might help.
“n 2019, social media was the top organic distribution channel for B2B content marketing and the top paid distribution channel for B2B content marketing. This trend shows no signs of subsiding, and marketers will need to continue to invest in social media for content marketing. Moreover, it’s vital for marketers to treat their strategies on each social media channel as distinct and specific to the needs of their unique audiences, since social content is absolutely not one-size-fits-all.” – Megan Leap, writing for Convince & Convert
SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.
SLICE SPECIAL OF THE DAY
📌 S’more New Dating App Going Beyond Physical Attraction-
Many of the social media managers I have interacted with are single moms. This one may be for you. No scrolling through user profiles. No swiping left & right. S’More users get 5 suggested profiles daily.
“These profiles come without photos or text, but only with icons that reveal characteristics about them, like what they are looking for, or what they like doing.” – Geoff Desreumaux, writing for WERSM
📌 How to Increase Page Speed on Image-Heavy Websites-
Just putting lots of images on your client’s website to attract attention could work against you. Heavy images drastically cause page loading times to increase. And that is a no-no for search engines.
“Better user experience is achieved by executing best practices including structuring your web page correctly and by optimizing the images, so they load faster and display better. For all online businesses, positive user experience is essential for a surviving and thriving business.” – David Bailey-Lauring, writing on Jeff Bullas .com
Our #WednesdayWisdom cover image is from a tweet by Nichola L Stephenson @nickystevo (background graphic added).
What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice