Social Media Slice for November 14, 2019: Google Ads Editor Update Brings New Campaign Types And Cross-Account Features; Why Pay to Promo Content; Facebook Lead Ads and Organic Distribution


MAIN SLICE

๐Ÿ“Œ Google Ads Editor Update Brings New Campaign Types And Cross-Account Features-
Several solid updates from Google. It now supports App campaigns for engagement and Discovery campaigns. It is easier to share existing negative keyword lists across accounts, and more!

“Historically, looking for an error in Google Ads Editor has been a bit of a nightmare โ€“ especially when there are several accounts to look through. To help advertisers find and fix errors, the updated Editor will now let them search for them across campaigns and accounts, making it much faster to look in all the possible places where a potential issue occurred.” – George Carey-Simos, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

๐Ÿ“Œ Why Pay to Promo Content-
As organic reach continues to decline, paid social is an essential piece of the puzzle for social media marketers. Check out this video from the folks at HootSuite.

“Paid social builds on your success by promoting content that has already performed well with your existing audience. Plus, using tools like Hootsuite Promote, you can automatically divide your budget between top performing posts to get more of what works, faster.” – HootSuite

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SLICE INGREDIENTS

๐Ÿ“Œ Facebook Lead Ads and Organic Distribution-
There is an organic impact to paid ads on Facebook. But you might not know it because FB limits the audience of your lead ad form to โ€œrestrictedโ€ by default.

“When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. In some cases, this may be fine โ€” even preferred. In most cases, though, advertisers may be surprised that this is happening.” – Jon Loomer

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Dr.RSR @drRSR5 (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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