📌 Video Ads Can Now Run Up To 3 Minutes On Snapchat-
The successful 6 second ads aren’t going away; Snap just thinks this will give brands a chance to tell a longer story. Will viewers be accepting? Beta testing now.
“The extended play ad unit is very similar to YouTube TrueView ads. Ads can run for up to 3 minutes on the platform but users retain the ability to skip the ads at any time after the first 6 seconds.” – Geoff Desreumaux, writing for WERSM
SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.
SLICE SPECIAL OF THE DAY
📌 Facebook Ads Strategy Offers New Approach for a Competitive Marketplace-
Frustrated with the changing Facebook landscape? You are not alone. But consider less focus on what’s changing at Facebook and more on changes to how users are experiencing the platform.
“Consumer behavior has also changed. If we rewind 5-7 years, an average consumer needed up to 16 touchpoints before making a buying decision. Those same studies are saying that a consumer now needs up to 33 touchpoints before making a buying decision.” – Michael Stelzner, on Social Media Marketing Podcast
📌 Hacked Disney+ Accounts Already on Sale-
Oh you thought Disney+ crashing was the big news this week? Think again. And check your account.
“The speed at which hackers have mobilized to monetize Disney+ accounts is astounding. Accounts were put up for sale on hacking forums within hours after the service’s launch.
As of this article’s writing, hacking forums have been flooded with Disney+ accounts, with ads offering access to thousands of account credentials.” – Catalin Cimpanu, writing in ZDNet
Our #TuesdayThoughts cover image is from a tweet by Ranal Currie @Ranal55
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