๐Ÿ“Œ Virtual Influencers Have Nearly 3X Higher Engagement Rate Than Real Influencers-
What? Don’t look so surprised. It is 2.0 world version of cartoon characters hyping brands. Except sometimes people don’t know?

“Influencer marketing is a big trend on social media, and its influence is only predicted to increase within the next few years. That is, if the industry can be regulated more effectively, and specific ‘trust issues’ can be overcome.” – George Carey-Simos, writing for WERSM

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


๐Ÿ“Œ 12 Social Media Marketing Predictions From the Pros-
From Facebook to LinkedIn to Pinterest to Niched Marketing and more, expert insights will make you a better social media manager. If you listen.

“Smart marketers are making investments in high-value video content thatโ€™s super-useful to future customers. Weโ€™ll see increased use of IGTV and YouTube content in social marketing. And yes, that YouTube content will be promoted using Facebook!” – Michael Stelzner of Social Media Examiner

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๐Ÿ“Œ 14 Facebook Ad Examples And Why They Work-
Noted Facebook expert Andrea Vahl has personally selected 14 ads that she feels have a high probability of success.

“When you are running Facebook ads, remember that some ads will have different goals so you have to make sure you are measuring the right things.”

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Our #TuesdayThoughts cover image is from a tweet by Lawrence Kitema @lawrencekitema (background graphic added).

What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice