Social Media Slice for December 9, 2019: Hiding Likes, More Than What You Think; What is YouTube View Velocity and Why You Should Care; Pantone Color Institute Announces Color Of The Year 2020


📌 Hiding Likes, More Than What You Think-
So we’ve been told that Facebook & Instagram are hiding likes to reduce bullying and make us feel less self-conscious when posts don’t get much engagement. But insider thinking is hiding likes will increase the number of posts people make! More people. More ads.

“More posts means users spend more time on Instagram, and therefore grows the company’s ability to show more ads. Instagram is a critical part of Facebook’s future. It is the most popular social app among teens, and it has more than 1 billion monthly users.” – Salvador Rodriguez, writing for CNBC

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


📌 What is YouTube View Velocity and Why You Should Care
YouTube view velocity is the speed at which your video receives more views and is measured over a period of 72 hours. It doesn’t influence rankings. But it is an indicator.

“View velocity is best used as an overall indicator of what your audience is really paying attention to and interested in right now. It’s important to note that ‘interest’ is influenced by a number of elements. These could be the types of videos you create or keywords and video titles you use to capture attention.” – Amir Shahzeidi, writing in Strong-Social

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📌 Pantone Color Institute Announces Color Of The Year 2020-
Last week we revealed Shuttershock’s predictions for 2020 hot colors to use in marketing. Today the Pantone Color of the year is revealed.

“Pantone’s Color of the Year has influenced design, product development, and purchasing decisions for over 20 years – not only in fashion or home furnishings but also in industrial design, packaging, and graphic design.” – George Carey-Simos, writing for WERSM

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Our #Monday Motivation cover image is from a tweet by Ranal Currie @Ranal55

What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Published by Anthony Scialis, Social Media Content Creator

My name is Anthony Scialis and I used to be a newspaper writer. For over 40 years I covered the business and entertainment beats for community newspapers & magazines. Now, I use research & writing experience to provide Small Business Owners with customer-centric information. I assist with writing blogs and tweets, freeing up small biz owners to focus on what they enjoy and do best— run their businesses.

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