Social Media Slice for December 12, 2019: Pinterest Releases Top 100 Trends List; Local Algorithm Involves Relevance, Proximity, and Prominence; How to Write Persuasive Instagram Ads, Captions, and Bios


MAIN SLICE

📌 Pinterest Releases Top 100 Trends List-
Not another list? Ah, but this goes beyond trends and could actually reveal cultural shifts for the new decade!

“People are spending more and more time at home, and this means big business for companies that concentrate on home decor, athleisure, and even delivery services. There’s no place like home.” – George Carey-Simos, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Local Algorithm Involves Relevance, Proximity, and Prominence-
The Google local pack. That is where you want your client to show when a local search is requested. How do you get in there? You have to crack the “local algorithm” and that means knowing the difference between the contributing factors.

“For proximity, the question really is, ‘Is the business close enough to the searcher to be considered to be a good answer for this query?’ This is what trips people up. This is what really defines the local algorithm — proximity. So I’m going to try to explain that in very simple terms here today.” – Mary Bowling from Ignitor Digital

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SLICE INGREDIENTS

📌 How to Write Persuasive Instagram Ads, Captions, and Bios-
As a smart social media manager you know that a powerful way to promote client products and drive sales is with Instagram. So do your competitors; if your ad copy isn’t sharp, your ads won’t cut through that noise.

“Social proof is everything. That’s why leveraging customer testimonials and reviews in your Instagram ads can help boost conversions. When customers explain how your products and services benefit them, people viewing the ad can relate to those stories on a personal level. A customer’s seal of approval also helps show you’re a trustworthy brand.” – Carmine Mastropierro, writing in Social Media Examiner

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Suzi Day @suziday123


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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