Social Media Slice for December 13, 2019: Facebook Launches New Ad Reporting Tools For Advertisers; Organizing Your Social Media Content Calendar; Add Slack to Gmail Sidebar


📌 Facebook Launches New Ad Reporting Tools For Advertisers-
Who loves you Social Media Managers? Facebook does. Just in time for the holiday shopping ad blitz, FB issues new tools to better measure campaign performance.

“The new features – cross-account reporting and custom metrics, and Conversion Path reporting, will enable advertisers to measure ad performance across accounts, channels, and publishers, allowing a more comprehensive overview of the demographics they reach and the conversions they achieve.” – Linleigh Marie Master, writing for WERSM

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


📌 Organizing Your Social Media Content Calendar-
You do plan ahead, correct? You don’t handle client promotions on a daily whim? A successfully planned campaign will benefit your client with something new and exciting daily for customers.

“Before you organize your social media content calendar, it is important for you to take a step back and have a look at exactly what you have been doing and how well it has been working for you.” – Debbie Roy, writing for Get Stencil

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📌 Add Slack to Gmail Sidebar-
Work a lot with Slack? Wish there was a better way to move content between Slack and email than the old cut & paste? Well, there is.

“Before you get too excited, this isn’t a full-featured Slack sidebar that can be opened from the same window as Gmail. Instead, what it does is allow you to integrate Gmail into a Slack workspace, so that you can easily send the contents of an email to either a workspace or a user, without having to resort to the less-than-efficient task of copying and pasting between the apps.” – Jack Wallen, for Tech Republic

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Our #FridayFeeling cover image is from a quote by Maya Angelou

What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Published by Anthony Scialis, Social Media Content Creator

My name is Anthony Scialis and I used to be a newspaper writer. For over 40 years I covered the business and entertainment beats for community newspapers & magazines. Now, I use research & writing experience to provide Small Business Owners with customer-centric information. I assist with writing blogs and tweets, freeing up small biz owners to focus on what they enjoy and do best— run their businesses.

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