Social Media Slice for December 17, 2019: Just Say No to Public Charging Stations and Wi-Fi; Kim Garst’s Top 10 Social Media Trends for 2020; How To Measure Your Brand’s Impact With A Facebook Brand Lift Test


MAIN SLICE

📌 Just Say No to Public Charging Stations and Wi-Fi-
You are a busy Social Media Manager. Driving to clients. Flying to conferences. But oh-oh look at your phone or tablet and that evil red light is on. And you forgot your charger? 🤦🏻‍♂️🤦🏽‍♀️ Opting for a public charging station or Wi-Fi isn’t always safe.

“Most people assume that a public USB station is only used for providing power to a mobile device. However, a malicious USB charging station could use a device capable of reading data from a user’s phone or mobile device. In addition to stealing data, a USB charging station could transfer malicious software to the charging device.” – Craig Smith, a cybersecurity expert and intellectual property attorney

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Kim Garst’s Top 10 Social Media Trends for 2020-
Everybody is going to want to share their insights for the coming year. Here are a few from someone whose opinion we have valued for years. Top influencer Kim Garst on what’s ahead in the social media and digital marketing space.

“As a business owner, knowing what’s ahead isn’t just interesting – it’s a must. Knowing how to prepare, where to put your money, and whether/how you need to shift your focus is KEY to not just keeping up with the competition…but to leaving them in the dust!

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SLICE INGREDIENTS

📌How To Measure Your Brand’s Impact With A Facebook Brand Lift Test-
Would you like to measure the impact of your client’s brand? Delve into how the marketplace perceives your client? Facebook has a little test for that.

“Facebook’s Brand Lift Test is a solution that combines a brand campaign with polling. The methodology isn’t complicated. Facebook divides your audience into two groups:
a. Users who see the Facebook and Instagram brand campaign
b. Users who don’t see your brand ad on Facebook or Instagram” – George Carey-Simos, writing for WERSM

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MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by DeepikaA @DrDeepika_DP7


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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