Social Media Slice for December 19, 2019: FBI Tech Tips for Safe Holiday Travel; Marketers Need to Know the Difference Between Millennials and Gen Z; How to Add Holiday Hours to Google My Business


MAIN SLICE

📌 FBI Tech Tips for Safe Holiday Travel-
Whether you are traveling on social media business or pleasure this holiday season, the Cyber bad guys are working overtime to invade your security. The FBI has some advice.

“If you’re at a hotel, airport lounge, restaurant, or anywhere else with a secure Wi-Fi network reserved for guests, you’re still not safe: An enterprising criminal with a spare Wi-Fi access point could configure a network with a similar name in the hopes of tricking travelers.” – Brandon Vigliarolo, writing in Tech Republic

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Marketers Need to Know the Difference Between Millennials and Gen Z-
You haven’t been lumping these two groups together in your target marketing just because they are considered young adults, have you? 🤔🤦🏽‍♀️🤦🏻‍♂️Read on.

“As the millennial sibling of a Gen-Z sister, I’ve seen the differences between our two age groups first hand. While my sister, born in 2001, is always posting on her Finsta and TikTok profiles, I’m still sharing early-2000s memes on Facebook. And, while she’s just starting college, I’m budgeting to pay off my student loans. The list of differences continues and will only grow as we reach different milestones in our lives.” – Pamela Bump, writing for HubSpot

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SLICE INGREDIENTS

📌 How to Add Holiday Hours to Google My Business-
Do you go the extra mile for your small biz clients and update their Google My Business listings for holiday hours? Didn’t know you could? Now you know something their competition doesn’t!!!

“In this post, we wanted to lay out a full tutorial of how to set specific hours for the holidays on your Google listing. This is an essential element if you own a brick and mortar location, as users will be notified when searching for your business of these special hours. It avoids confusion and ensures that potential customers won’t become frustrated with misinformation or guessing games.” – Jessica Media, writing for EZY Marketing

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Linda Gibson @lgibson12397 (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

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