Consumers are more aware of and interested in shopping locally this holiday season. That is the positive pandemic projection from research by Authorize. net, a Visa solutions enterprise.

No wonder survey results show 68% of global small businesses expect the winter holiday season to be a major selling opportunity. And nearly 90% of consumers report that they plan to buy gifts as they have in the past!

Good news for brick & mortar stores in Salem, Ma.

But what’s the bad news for SMBs?

“Many who were taking legacy forms of payment before — cash or checks — now have to move to a 100 percent digital this holiday season — and that can be a pretty big shift for many small businesses,” points out Alex Burgin, VP at Authorize. net.

But it is an inevitable shift.

Burgin said in a recent interview in PYMNTS. com that the changes on display this holiday season will likely foreshadow permanent modifications to the retail landscape.

Are you taking Apple Pay, Cash App, Venmo, PayPal, etc?