Women are driving the creation of an average of 849 new small businesses per day. These include B2B and B2C in the beauty, health, and fitness industries, as well as restaurants, retail stores, education-related businesses, and other business services. The “Choose Women Wednesday” celebration, set for Dec. 2, is designed to highlight this growth and entice further support for women-owned businesses.

This glass ceiling-shattering event is also for listening to, supporting, and standing up for women. You are invited to read books by women authors, watch films made by women, follow women on social media, and to share the voices, music, comedy, and technology of women.

And, hopefully, “Choose Women Wednesday” activities will help inspire the next generation of female entrepreneurs. 

This is especially critical in the aftermath of the COVID19 disruption of business as usual in 2020.

Up to this point, the number of businesses owned by women in the U.S. had more than doubled over the past 20 years, as had their revenue. This according to the annual 2019 State Of Women-Owned Businesses Report, commissioned by American Express OPEN. 

Women-owned businesses were driving economic growth in the United States. They represented 42% of all businesses — nearly 13 million — employing 9.4 million workers and generating revenue of $1.9 trillion.

But responses to a recent survey by the U.S. Chamber of Commerce indicated that female business owners who had ranked their business’s overall health as “somewhat or very good” had dropped 13 points during the pandemic, from 60% in January to 47% in July 2020. 

“Choose Women Wednesday” comes at a critical time to urge consumers to shop at women-owned businesses, just as they supported local merchants on “Small Biz Saturday,” plan to shop digitally on “Cyber Monday,” and to donate to non-profit social organizations on “Giving Tuesday.”