(Skarlet Shuplat is an Instagram Specialist for Pet Pros. She recently published on LinkedIn the following Instagram primer for novices. I asked her to allow me to guest post it here; more than a few entrepreneurs and small business owners may be thinking of by-passing social media managers to carry out their own digital presence in 2021. I don’t advise that, but if you are, this is solid advice to help you with your launch.)

Starting a new Instagram account from scratch is a big undertaking, but there are a few easy steps you can take to set yourself up for success.

  1. Know your audience. Knowing who you are talking to helps you refine your message and engage with the right people.
  2. Set up your bio to appeal to your target audience.
  3. Decide what aesthetic you’d like your feed to have and pay attention to this when posting new photos.
  4. Be authentic. Your audience wants to see images and read captions that are true to who you are.
  5. Use relevant hashtags.
  6. Post consistently at least once per day.
  7. Make your first 6-12 posts so that your first few followers have a full feed of content.
  8. Learn the ins and outs of the Instagram Algorithm so you don’t do anything it’s not happy with.
  9. Start engaging with people you want in your audience and those who have an audience similar to yours. You should try to spend 60 minutes a day doing this.

This is obviously a super short explanation of the best practices for growth. If you’d like something that goes a little more in detail, shoot me a DM and I’ll send you my ebook about how I grow new accounts to 1,000 followers in the first month.

You got this! ☺

(Thanks Skarlet!)