Small business owners and entrepreneurs often miss the boat when launching a marketing campaign. They fail to define their brand. And that sinks the message. Luckily those of you in this area of MA. can lean on the Enterprise Center at Salem State Univ. It is offering an interactive webinar this Tuesday, “You’re More Than a Business, You’re a Brand,” where you will learn how to use your marketing and messaging to tell your brand’s story.

(And… since it is an online workshop, small business owners and entrepreneurs can take part no matter where you are in the world!)

First, a few definitions:

  • Branding is who you are
  • Marketing is how you build awareness of your brand
  • Messaging is how you express the value of your brand. It engages with consumers to convert them into customers. 

The “You’re More Than a Business, You’re a Brand” webinar presenter will be Tariana Little, Co-founder & CEO of EmVision Productions.

In this interactive workshop, you will learn how to use your marketing and messaging to tell the story of who you are, what your business does (differently), and what you stand for. By humanizing your brand, you can grow customer engagement and your business.

This is very important. According to PwC’s Global Consumer Insights Survey 2018, more than one in three consumers pointed to “trust in brand” as one of the top three reasons affecting their shopping decisions!

The webinar is scheduled for Tuesday, April 13, 2021, from 8:30 – 9:30 am.

Registration is required to attend this webinar. The Zoom link will be emailed to registrants before the webinar. 

“You’re More Than a Business, You’re a Brand,” is co-sponsored by the North Shore Alliance for Economic Development