Are you among a segment of dog trainers who sometimes question confidence? No, not in dealing with animals. You’ve got that. But with human interactions? Confidence in making business decisions? 

There is a free interview series called “The Confidence Code” launching on July 26th for you! A diverse group of industry experts in the dog training world looks at what “confidence” is– and for dog trainers, what impact it has on clients, life, dogs, and business.

Each day you will receive an interview with one of these experts. It will be available in video and audio versions.

Christina Cass is the Founder & CEO of Epic Dog, a Success Coaching Academy for dog trainers. It is producing the series.

She says, “Confidence is created through competence, through getting good at stuff. And the challenge for that for dog trainers is that the competency needs to be built in more ways than just understanding and training dogs.”

How Do Dog Trainers Build Confidence?

According to Psychology Today:

“Confidence is not all-encompassing: You can have high confidence in some areas and low confidence in others. In whatever new domain you choose, hone your skills and develop self-efficacy by watching others, practicing yourself, and taking advice from the experts.”

And that brings us to “The Confidence Code” lineup of speakers.


Jane Arden has been a professional dog trainer for more than 20 years. Jane holds a BSc (Hons) in Canine Behaviour and Training. Jane has over six years of university lecturing experience. She is qualified to teach both dogs and humans. Jane was UK Kennel Club Dog Trainer of the Year, 2015, and created the Smart Pup Training Programme.


He is the expert dog trainer on Amazon Prime’s TV Series ‘The Pack’ and the host of the Dog Talk with Nick Benger podcast. In his hometown of Bristol, England, he works primarily rehabilitating aggressive dogs. His re-engagement and resocialization approach have made him a sought-after dog behavior and training expert.


Michelle holds full membership with The Institute of Modern Dog Trainers (IMDT) and the Association of Pet Dog Trainers UK (APDT). She is also a fully qualified Force Free Trick Training Instructor (FFTT), Real Dog Yoga Instructor, and Instructor for the World Scent Dog Association (WSDA). She is one of the very first #Superdogs Instructors, qualified to train helper dogs for people with mental and physical disabilities.


Jack Fenton is a dog trainer who focuses on disability awareness and acceptance through the power of animals! His Academy Online Training Course has no set class times. Instead, attendees work in a private Facebook group. There they post videos, ask questions, and receive feedback.


Gemma is a professional dog trainer with over 20 years of experience with all ages and breeds of dogs. She has a local training business, plus she teaches online classes to students around the world from her home in Bristol, England.


Kamal Fernandez has more than 25 years of dog training experience. He has been a Crufts competitor, judge, and steward. He now travels around the world to deliver seminars on all things canine. Kamal was involved in the Oxford Scientific groundbreaking program ‘Dogs Might Fly.’ It took 12 rescue dogs and taught them to fly a plane! 


Mary-Kate Medicine is a motivational coach. She speaks into confidence from a leadership and mindset perspective. She uses a mixture of therapies to encourage people to bring up suppressed issues. It is these issues that may be blocking progress.


Justine Schuumans’ The Family Dog training company works with parents and young kids (in person and online) to live happily and safely with their dogs. Justine is CPDT-KA (certified professional dog trainer, knowledge assessed) and certified dog behavior consultant. She is a member in good standing with IAABC (International Association of Animal Behavior Consultants) and APDT (Association of Professional Dog Trainers)


Rachel Spencer is a freelance journalist who writes mostly about the pet industry for national newspapers, magazines, and websites. These include the Daily Mail, the Sun, the Sunday Express and Closer. Her current focus is helping small business owners in the pet industry learn how to get publicity, share their pawsome stories in the press, and stand out from the competition. 


Rikki Sullivan produces The Canine Copywriter. It is a writing service that helps pet businesses and brands stand out from the crowd with SEO-targeted creative copy. Rikki has a background as a professional dog walker and a keen passion for everything canine, 


Sarah Whitehead, BA(Hons), MSc is a Certified Clinical Animal Behaviourist, with a passion for canine body language and facial expression. Sarah has over 25 years of experience in the industry. She is a world-renowned international lecturer, best-selling author, and pet behavior counselor seeing dogs and cats with behavioral problems on referral from veterinary surgeons (even consulting with the Royal Family!).

Follow this link to “The Confidence Code” signup page, which also carries a video message from Christina Cass.

(What type of content should your business website blog offer? Advice rather than product promotion. Be a valuable info resource rather than an irritating source of sales pitches. For example, if you owned a pet shop or veterinary practice, then you might share this type of content. Contact me if interested.)