My name is Anthony Scialis and I used to be a newspaper writer. For over 40 years I covered the business and entertainment beats for community newspapers & magazines. But the media world changed and I changed with it.
Now, I utilize my research & writing experience to provide Small Business Owners with information with which they can make decisions. I assist with writing blogs and tweets so small biz owners can go back to doing what they enjoy and do best— run their businesses.
Almost 1/3rd of respondents claimed a website wasn’t relevant to their business or their industry.
No website? Perhaps no Facebook or Twitter or Instagram?
As I say (over there on the left) if you operate a small to medium business in the 21st century, you need to be on Social Media. Whether you are on-line or not, your customers are, and they ARE talking about you.
Here is an interesting fact from “12 Astounding Reasons Why Your Small Business Should Use Social Media Marketing” by Tim O’Malley (Social Media Beast & Concierge Preferred):
- 68% of consumers check out companies on social networking sites before buying.
Unfortunately, some business owners tarnish their on-line presence by “going cheap” and letting a nephew, niece or someone on staff handle Social Media.
Too often I’ve trudged through personal and business blogs, Facebook posts, and yes even tweets which were mangled grammatically; they were weighed down with words misspelled or misused because authors opted for a lazy approach to Social Media rather than a working knowledge of the tools of their craft.
Your nephew/niece or college intern may be talented consumers of Social Media but they are not trained marketers.
Let me pass on something a journalism professor told me upon my graduation from Boston University:
“There are hundreds of people out there than can write better than you ever will. The difference is you care. That’s what sets you apart. That’s what makes you a journalist. You care about the words you select and the thoughts expressed. You write not just for the sake of writing or to hear your literary voice, but to share information with a community of readers that you care about. Don’t let them down.”
When you don’t care enough to check the simple words you issue over Social Media, how can the customer believe in the quality of the product or service you sell? How can they trust your Facebook ad?
As your social media writing specialist, I will draw upon that passion for writing and for serving the community (your potential customers) to fuel blogging, posting & tweeting as the pivotal customer engagement effort in a Social Media package which will bridge the gap between the wants of your small business to grow and the needs of your customers to be satisfied.
Anthony M. Scialis