Express Bridge Loan Pilot Program Modified for Small Business During CoronaVirus Emergency

Sad to see Main Street USA dark and to think about the loss of revenue for those small businesses. Local stores here that usually lit up downtown districts in Salem, Peabody, Beverly, Danvers, etc. close early or not open at all due to CoronaVirus Pandemic. But, in response to this National Emergency, the Small BusinessContinue reading “Express Bridge Loan Pilot Program Modified for Small Business During CoronaVirus Emergency”

Massachusetts Small Biz Hit Hard by CoronaVirus Can Tap into $10 Million Recovery Loan Fund

Emergency capital of up to $75,000 (per business) is being quickly made available to qualifying Massachusetts-based businesses hit hard by COVID-19, otherwise known as the coronavirus. Companies must employ under 50 full and/or part-time employees. This funding also includes nonprofits. Loans are immediately available to eligible businesses with no payments due for the first sixContinue reading “Massachusetts Small Biz Hit Hard by CoronaVirus Can Tap into $10 Million Recovery Loan Fund”

Are You Really Safer from CoronaVirus Infection on the MBTA Today Than Yesterday?

Does this picture represent practicing proper coronavirus social distancing on the MBTA? I felt safe yesterday riding the regular schedule on the bus & subway coming in from zone 3 to Boston. Today, with the revised schedule I didn’t. We were packed. There was even slight coughing. (For readers not aware of our Boston metroContinue reading “Are You Really Safer from CoronaVirus Infection on the MBTA Today Than Yesterday?”

Washing Hands Not Enough If You Use A Cell Phone

There is no delicate way of saying this. Your cell phone potentially has more germs on it than the toilet seat. Now think of your employees. They wash their hands to protect themselves & your customers. But they also take their cell phones into the restrooms. From Fortune 100 corporate monoliths to the smallest ofContinue reading “Washing Hands Not Enough If You Use A Cell Phone”

5 Tips to Update Underperforming Small Biz Websites

What was “cool” in website content & design yesterday, isn’t anymore today, and may not even exist tomorrow. How old is your small biz website? More than three years? You’re not still using Flash, or linking to Google+, are you? Yours may be working against your ranking vs. competitors in the constantly changing & evolvingContinue reading “5 Tips to Update Underperforming Small Biz Websites”

Service-Disabled Veteran-Owned Small Businesses Getting Ripped Off by Department of Defense Negligence?

You put your life on the line repeatedly for this country in a faraway war zone, come home disabled, and try to rebuild your life. As a Service-Disabled Veteran, you decide to start a small business with the knowledge that a 2004 executive order requires the heads of federal agencies to set a target goalContinue reading “Service-Disabled Veteran-Owned Small Businesses Getting Ripped Off by Department of Defense Negligence?”

Farmers Markets Cultivate Spending at Nearby Brick & Mortar Community Biz

Defining farmers markets as only seasonal promotions to draw crowds into under-used downtown districts to buy veggies is to miss the point entirely. These events are modern versions of business incubators for the farmers and surrounding small business merchants. That means your business! A 2010 study of the Easton Farmers Market in Pennsylvania found thatContinue reading “Farmers Markets Cultivate Spending at Nearby Brick & Mortar Community Biz”

What You Should Know That You Didn’t Know About Color Selections

Colors selections are sadly an after-thought in small business web page design, ad content, and in your Instagram pictures. Not your fault. You are a merchant, accountant, entrepreneur, etc., not a graphic designer. But, be advised there are studies that point to consumers making subconscious judgements about a product or service within 90 seconds ofContinue reading “What You Should Know That You Didn’t Know About Color Selections”

Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem

Salem Ma. has been world-renowned for its spooky October month-long tourist-facing celebration of Halloween promoted in/and by its downtown business district. But in recent years, it has shown a softer side in February with a Valentine’s Day-themed chocolate & ice sculpture festival for lovers and families to enjoy. It is called Salem’s So Sweet andContinue reading “Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem”