What You Should Know That You Didn’t Know About Color Selections

Colors selections are sadly an after-thought in small business web page design, ad content, and in your Instagram pictures. Not your fault. You are a merchant, accountant, entrepreneur, etc., not a graphic designer. But, be advised there are studies that point to consumers making subconscious judgements about a product or service within 90 seconds ofContinue reading “What You Should Know That You Didn’t Know About Color Selections”

Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem

Salem Ma. has been world-renowned for its spooky October month-long tourist-facing celebration of Halloween promoted in/and by its downtown business district. But in recent years, it has shown a softer side in February with a Valentine’s Day-themed chocolate & ice sculpture festival for lovers and families to enjoy. It is called Salem’s So Sweet andContinue reading “Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem”

Tuesday Teaching Tips: Instagram Videos

Videos engage. Videos tell a story. Videos sell a product or service. And they are all over the place! In a 2019 WyzOwl survey, 87% of businesses confirmed they now use video as a marketing tool. But there is the downside; 90% of businesses say they also feel competition and noise are on the rise.Continue reading “Tuesday Teaching Tips: Instagram Videos”

TikTok, Time for Your Biz to Check Out TikTok

There is always a shiny new toy on social media. That’s a given. The variable is if as a small business owner you pick the right one to get on board with. Case in point: TikTok. Yes, the app that gives users the chance to create and share funny videos while singing, dancing, or lip-syncingContinue reading “TikTok, Time for Your Biz to Check Out TikTok”

Social Media Slice for July 8, 2019: Google Update of Mobile Research; Generational Marketing as Key Demographic; and ThriveCart as a Guide to Boosting Your Revenue

MAIN SLICE Google Update of Mobile Research- You may have missed this item. Google has made a change in its search results screen to make it easier for searchers (like potential customers) to find what they are looking for more. But it requires an important step by you on behalf of your small biz clientsContinue reading “Social Media Slice for July 8, 2019: Google Update of Mobile Research; Generational Marketing as Key Demographic; and ThriveCart as a Guide to Boosting Your Revenue”

Social Media Slice for May 30, 2019: Parler “Alternative” to Twitter Getting Conservative Push; Leveraging Content for Success; and Facebook Reference Guides

MAIN SLICE Parler “Alternative” to Twitter Is Getting Conservative Push- You may not have heard of this new alt Twitter platform but you will now as US President Donald Trump’s team is looking at it as a new communication source. As Parler (most likely pronounced “parlay”) owners have stated they will show no favoritism andContinue reading “Social Media Slice for May 30, 2019: Parler “Alternative” to Twitter Getting Conservative Push; Leveraging Content for Success; and Facebook Reference Guides”

Social Media Slice for May 21, 2019: Ticketing Function Comes to Facebook; In Store Mobile Offers; and Scheduling Posts on WordPress

MAIN SLICE Ticketing Function Comes to Facebook- If your small biz client is holding an event, you no longer have to send customers off page to purchase tickets. A new deal between FB and Eventbrite will make it much easier for organisers to create and start selling tickets on Facebook. “Ticketing on Facebook, powered byContinue reading “Social Media Slice for May 21, 2019: Ticketing Function Comes to Facebook; In Store Mobile Offers; and Scheduling Posts on WordPress”

Social Media Slice for December 24, 2018 : LOCAL LAST-MINUTE SHOPPING, LOCAL MARKETING TIPS, and MALICIOUS LINKS WORSE THAN ATTACHMENTS

MOTIVATIONAL SLICE Our #MondayMotivation cover image comes from a tweet by Shubham Gupta @shooobham SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing. MAIN SLICE LOCAL LAST-MINUTE SHOPPING- I have a Holiday Season gift for social media managers and small biz owners who directContinue reading “Social Media Slice for December 24, 2018 : LOCAL LAST-MINUTE SHOPPING, LOCAL MARKETING TIPS, and MALICIOUS LINKS WORSE THAN ATTACHMENTS”

Last-Minute Shopping Customers Are Looking for Your Local Business

I  have a Holiday Season gift for social media managers and small business owners who direct their own marketing.  First Data, a payment solutions company, says brick-and-mortar retail overall grew in the low single digits during the early part of the 2018 holiday shopping season! Yay! Now get your accounts to capitalize on that overContinue reading “Last-Minute Shopping Customers Are Looking for Your Local Business”

Meals and Marketing During Salem “Fall Restaurant Week” Promotion

Drumming up business for one restaurant during the fall off-season is often a tough sell, as any Social Media or Marketing Manager can tell you. Doing it for an entire Downtown District of small business eateries would then seem to be a formidable task. It used to be until the advent of Restaurant Week marketingContinue reading “Meals and Marketing During Salem “Fall Restaurant Week” Promotion”