Sad to see Main Street USA dark and to think about the loss of revenue for those small businesses. Local stores here that usually lit up downtown districts in Salem, Peabody, Beverly, Danvers, etc. close early or not open at all due to CoronaVirus Pandemic. But, in response to this National Emergency, the Small BusinessContinue reading “Express Bridge Loan Pilot Program Modified for Small Business During CoronaVirus Emergency”
Category Archives: marketing
Farmers Markets Cultivate Spending at Nearby Brick & Mortar Community Biz
Defining farmers markets as only seasonal promotions to draw crowds into under-used downtown districts to buy veggies is to miss the point entirely. These events are modern versions of business incubators for the farmers and surrounding small business merchants. That means your business! A 2010 study of the Easton Farmers Market in Pennsylvania found thatContinue reading “Farmers Markets Cultivate Spending at Nearby Brick & Mortar Community Biz”
What You Should Know That You Didn’t Know About Color Selections
Colors selections are sadly an after-thought in small business web page design, ad content, and in your Instagram pictures. Not your fault. You are a merchant, accountant, entrepreneur, etc., not a graphic designer. But, be advised there are studies that point to consumers making subconscious judgements about a product or service within 90 seconds ofContinue reading “What You Should Know That You Didn’t Know About Color Selections”
Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem
Salem Ma. has been world-renowned for its spooky October month-long tourist-facing celebration of Halloween promoted in/and by its downtown business district. But in recent years, it has shown a softer side in February with a Valentine’s Day-themed chocolate & ice sculpture festival for lovers and families to enjoy. It is called Salem’s So Sweet andContinue reading “Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem”
Tuesday Teaching Tips: Instagram Videos
Videos engage. Videos tell a story. Videos sell a product or service. And they are all over the place! In a 2019 WyzOwl survey, 87% of businesses confirmed they now use video as a marketing tool. But there is the downside; 90% of businesses say they also feel competition and noise are on the rise.Continue reading “Tuesday Teaching Tips: Instagram Videos”
TikTok, Time for Your Biz to Check Out TikTok
There is always a shiny new toy on social media. That’s a given. The variable is if as a small business owner you pick the right one to get on board with. Case in point: TikTok. Yes, the app that gives users the chance to create and share funny videos while singing, dancing, or lip-syncingContinue reading “TikTok, Time for Your Biz to Check Out TikTok”
Social Media Slice for July 8, 2019: Google Update of Mobile Research; Generational Marketing as Key Demographic; and ThriveCart as a Guide to Boosting Your Revenue
MAIN SLICE Google Update of Mobile Research- You may have missed this item. Google has made a change in its search results screen to make it easier for searchers (like potential customers) to find what they are looking for more. But it requires an important step by you on behalf of your small biz clientsContinue reading “Social Media Slice for July 8, 2019: Google Update of Mobile Research; Generational Marketing as Key Demographic; and ThriveCart as a Guide to Boosting Your Revenue”
Social Media Slice for May 30, 2019: Parler “Alternative” to Twitter Getting Conservative Push; Leveraging Content for Success; and Facebook Reference Guides
MAIN SLICE Parler “Alternative” to Twitter Is Getting Conservative Push- You may not have heard of this new alt Twitter platform but you will now as US President Donald Trump’s team is looking at it as a new communication source. As Parler (most likely pronounced “parlay”) owners have stated they will show no favoritism andContinue reading “Social Media Slice for May 30, 2019: Parler “Alternative” to Twitter Getting Conservative Push; Leveraging Content for Success; and Facebook Reference Guides”
Social Media Slice for May 21, 2019: Ticketing Function Comes to Facebook; In Store Mobile Offers; and Scheduling Posts on WordPress
MAIN SLICE Ticketing Function Comes to Facebook- If your small biz client is holding an event, you no longer have to send customers off page to purchase tickets. A new deal between FB and Eventbrite will make it much easier for organisers to create and start selling tickets on Facebook. “Ticketing on Facebook, powered byContinue reading “Social Media Slice for May 21, 2019: Ticketing Function Comes to Facebook; In Store Mobile Offers; and Scheduling Posts on WordPress”
Social Media Slice for December 24, 2018 : LOCAL LAST-MINUTE SHOPPING, LOCAL MARKETING TIPS, and MALICIOUS LINKS WORSE THAN ATTACHMENTS
MOTIVATIONAL SLICE Our #MondayMotivation cover image comes from a tweet by Shubham Gupta @shooobham SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing. MAIN SLICE LOCAL LAST-MINUTE SHOPPING- I have a Holiday Season gift for social media managers and small biz owners who directContinue reading “Social Media Slice for December 24, 2018 : LOCAL LAST-MINUTE SHOPPING, LOCAL MARKETING TIPS, and MALICIOUS LINKS WORSE THAN ATTACHMENTS”
