Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem

Salem Ma. has been world-renowned for its spooky October month-long tourist-facing celebration of Halloween promoted in/and by its downtown business district. But in recent years, it has shown a softer side in February with a Valentine’s Day-themed chocolate & ice sculpture festival for lovers and families to enjoy. It is called Salem’s So Sweet andContinue reading “Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem”

Tuesday Teaching Tips: Instagram Videos

Videos engage. Videos tell a story. Videos sell a product or service. And they are all over the place! In a 2019 WyzOwl survey, 87% of businesses confirmed they now use video as a marketing tool. But there is the downside; 90% of businesses say they also feel competition and noise are on the rise.Continue reading “Tuesday Teaching Tips: Instagram Videos”

TikTok, Time for Your Biz to Check Out TikTok

There is always a shiny new toy on social media. That’s a given. The variable is if as a small business owner you pick the right one to get on board with. Case in point: TikTok. Yes, the app that gives users the chance to create and share funny videos while singing, dancing, or lip-syncingContinue reading “TikTok, Time for Your Biz to Check Out TikTok”

Taking Active Advantage of Competitor Media Coverage

Ever see an article or post online about your industry and a competitor is mentioned, but not your business? Have visions of potential customers on wings floating out of your grasp into the hands of your competitor? You can turn this disadvantage to your favor. It is called “earned media in content marketing.”  The mostContinue reading “Taking Active Advantage of Competitor Media Coverage”

Tuesday Tech Thoughts: Not 1, Not 2, But 20 Excel Tips

If only you could run your business from the front. But “running” the business means being in the office as well. It means going over the books. It means hovering over Excel sheets on your computer. How well do you know Excel? Would 20 tips help you get your work done more quickly so youContinue reading “Tuesday Tech Thoughts: Not 1, Not 2, But 20 Excel Tips”

Social Media Slice for December 23, 2019: Taking a Holiday Break

MAIN SLICE We are going to take a break during the holiday season. Enjoy good times and fellowship with family members and friends. See you in the new year! WELCOME SLICE SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the dayContinue reading “Social Media Slice for December 23, 2019: Taking a Holiday Break”

Social Media Slice for December 20, 2019: “123456” Worst Password of the Year Again; Top 5 Blockers To Your Productivity; How To Create Facebook Augmented Reality Ads

MAIN SLICE 📌”123456″ Worst Password of the Year Again- Seriously? Yes, apparently people dont learn. And hackers are quite happy. According to SplashData’s Annual Worst Passwords List “123456789” took second place, rising from third last year. “Almost 10% of people have used at least one of the 25 worst passwords on this year’s list, accordingContinue reading “Social Media Slice for December 20, 2019: “123456” Worst Password of the Year Again; Top 5 Blockers To Your Productivity; How To Create Facebook Augmented Reality Ads”

Social Media Slice for December 19, 2019: FBI Tech Tips for Safe Holiday Travel; Marketers Need to Know the Difference Between Millennials and Gen Z; How to Add Holiday Hours to Google My Business

MAIN SLICE 📌 FBI Tech Tips for Safe Holiday Travel- Whether you are traveling on social media business or pleasure this holiday season, the Cyber bad guys are working overtime to invade your security. The FBI has some advice. “If you’re at a hotel, airport lounge, restaurant, or anywhere else with a secure Wi-Fi networkContinue reading “Social Media Slice for December 19, 2019: FBI Tech Tips for Safe Holiday Travel; Marketers Need to Know the Difference Between Millennials and Gen Z; How to Add Holiday Hours to Google My Business”

Social Media Slice for December 18, 2019: Instagram to Flag Potentially Offensive or Bullying Captions; How to Use Google Search Console to Boost Business; 42 Digital Marketing Trends You Can’t Ignore in 2020

MAIN SLICE 📌 Instagram to Flag Potentially Offensive or Bullying Captions- Let’s be clear. Instagram won’t block your caption. It just will nudge you that similar wording has been flagged previously. So watch out! “In addition to helping reduce online bullying, Instagram hopes the feature will also help to educate users about what sort ofContinue reading “Social Media Slice for December 18, 2019: Instagram to Flag Potentially Offensive or Bullying Captions; How to Use Google Search Console to Boost Business; 42 Digital Marketing Trends You Can’t Ignore in 2020”

Social Media Slice for December 17, 2019: Just Say No to Public Charging Stations and Wi-Fi; Kim Garst’s Top 10 Social Media Trends for 2020; How To Measure Your Brand’s Impact With A Facebook Brand Lift Test

MAIN SLICE 📌 Just Say No to Public Charging Stations and Wi-Fi- You are a busy Social Media Manager. Driving to clients. Flying to conferences. But oh-oh look at your phone or tablet and that evil red light is on. And you forgot your charger? 🤦🏻‍♂️🤦🏽‍♀️ Opting for a public charging station or Wi-Fi isn’tContinue reading “Social Media Slice for December 17, 2019: Just Say No to Public Charging Stations and Wi-Fi; Kim Garst’s Top 10 Social Media Trends for 2020; How To Measure Your Brand’s Impact With A Facebook Brand Lift Test”