How to Use a USA Today Survey to Benefit Your Small Business

Being aware/involved with surveys that pertain to your home customer base is a powerful and inexpensive way to build community support. Community involvement is critical when you are a small business. You need to have local shoppers know you, support you and care about your business to have it succeed. But it’s a two-way street.Continue reading “How to Use a USA Today Survey to Benefit Your Small Business”

Creating a Transparent Small Business on Artists’ Row

Transparency in how you do business takes on a different meaning at Witch City Wicks where owner Liz Frazier lets you actually see how they make their candle products. Witch City Wicks is an independent and thriving small business based out of Salem, Massachusetts, “the Witch City” from which the name is derived. Each candleContinue reading “Creating a Transparent Small Business on Artists’ Row”

Anime Comes Alive at Flying Saucer Restaurant as it Partners with Harrison’s Comics

“I firmly believe the key to success as a small business in a close-knit community such as Salem is open and friendly partnership, not competition. Including Harrison’s Comics in our Anime Week promotion adds value to the consumer experience – we can offer more together than separately.” So explains Nicole Spirito, General Manager of FlyingContinue reading “Anime Comes Alive at Flying Saucer Restaurant as it Partners with Harrison’s Comics”

Technology Giveth & Taketh Away

Gmail’s “undo send” button just got electronic sand kicked in its face with the arrival of Dmail— this is a new Google Chrome plugin, which puts real power in the hands of the sender with complete control over how long the recipient can view the email. Ananya Bhattacharya writing in 7/24/15 edition of CNNMoney explainsContinue reading “Technology Giveth & Taketh Away”

Can You Wear Sweatpants to a Job Interview?

Does the question need to be asked? Apparently sweatpants at interviews is a topic. While I have been writing blogs and tweets for others over the past six months, this blog has been dormant as I dealt with multiple family & work situations at once. Something had to be sacrificed. Now in preparing to startContinue reading “Can You Wear Sweatpants to a Job Interview?”

Reporter’s Notebook: Can You Spell Misspell?

Off the top of your head… which are spelled correctly and which are not? 1- seperate 2- definitely 3- calender 4- misspell 5- privlege 6- argument 7- consensus 8- pronounciation 9- accommodate Maeve Maddox contributed some thoughts on these words to a recent Daily Writing Tips article: “For whatever reason – overconfidence or sloth –Continue reading “Reporter’s Notebook: Can You Spell Misspell?”

Reporter’s Notebook: Picture This, Social Media Sizing Tips

There are two kinds of writers I recently told my friend John Andrews of Social Palates Photography. There are those like me that use many words to write a story, peppered with one picture. Then there are writers like him who use pictures to tell a story, and they sweeten it with a few words.Continue reading “Reporter’s Notebook: Picture This, Social Media Sizing Tips”

Reporter’s Notebook: What is your social personality?

Ultras, Ghosts and Changelings. No those are not code words you’ll find on the new seasons of Homeland and Blacklist. Nor are they super-powered guest stars on Agents of Shield. Truth is, you most likely are one of those as we enter the New Year. Through an Infographic “12 Types of Social Media Personalities” providesContinue reading “Reporter’s Notebook: What is your social personality?”