Social Media Slice for December 18, 2019: Instagram to Flag Potentially Offensive or Bullying Captions; How to Use Google Search Console to Boost Business; 42 Digital Marketing Trends You Can’t Ignore in 2020


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📌 Instagram to Flag Potentially Offensive or Bullying Captions-
Let’s be clear. Instagram won’t block your caption. It just will nudge you that similar wording has been flagged previously. So watch out!

“In addition to helping reduce online bullying, Instagram hopes the feature will also help to educate users about what sort of things aren’t allowed on Instagram and when accounts could be at risk of being disabled for rule violations.” – Sarah Perez, writing for Tech Crunch

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 How to Use Google Search Console to Boost Business-
Although this article overly hypes Google and is a promo piece for Boostability Agency, it is full of useful info on what Google Search Console is, all its parts, and how to Use them to improve your client’s website.

“At first glance, GSC closely resembles Google Analytics. Some people might even say it looks like a watered-down version. This is not actually the case, however. If you used Google Analytics before, then you know it provides detailed information about website traffic. In contrast, Google Search Console provides information on current website SEO performance and how to improve it. Without this information from GSC or some other source, it would be impossible to find out what areas to work on to boost search rankings.” – Colton Miller, writing for Boostability

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📌 42 Digital Marketing Trends You Can’t Ignore in 2020-
Yes. 42 trends. This is a LONG comprehensive look at digital in 2020. Definitely a 2nd ☕️reading if you and your client have any intention of remaining competitive in today’s online landscape

“Make no mistake: We live in a time when marketing technology moves fast and consumer interests and behaviors are hard to predict. Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever.” – Nidhi Dave, writing for Single Grain

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Inspired Motivation Quotes @IMQuites_Videos


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 17, 2019: Just Say No to Public Charging Stations and Wi-Fi; Kim Garst’s Top 10 Social Media Trends for 2020; How To Measure Your Brand’s Impact With A Facebook Brand Lift Test


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📌 Just Say No to Public Charging Stations and Wi-Fi-
You are a busy Social Media Manager. Driving to clients. Flying to conferences. But oh-oh look at your phone or tablet and that evil red light is on. And you forgot your charger? 🤦🏻‍♂️🤦🏽‍♀️ Opting for a public charging station or Wi-Fi isn’t always safe.

“Most people assume that a public USB station is only used for providing power to a mobile device. However, a malicious USB charging station could use a device capable of reading data from a user’s phone or mobile device. In addition to stealing data, a USB charging station could transfer malicious software to the charging device.” – Craig Smith, a cybersecurity expert and intellectual property attorney

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Kim Garst’s Top 10 Social Media Trends for 2020-
Everybody is going to want to share their insights for the coming year. Here are a few from someone whose opinion we have valued for years. Top influencer Kim Garst on what’s ahead in the social media and digital marketing space.

“As a business owner, knowing what’s ahead isn’t just interesting – it’s a must. Knowing how to prepare, where to put your money, and whether/how you need to shift your focus is KEY to not just keeping up with the competition…but to leaving them in the dust!

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📌How To Measure Your Brand’s Impact With A Facebook Brand Lift Test-
Would you like to measure the impact of your client’s brand? Delve into how the marketplace perceives your client? Facebook has a little test for that.

“Facebook’s Brand Lift Test is a solution that combines a brand campaign with polling. The methodology isn’t complicated. Facebook divides your audience into two groups:
a. Users who see the Facebook and Instagram brand campaign
b. Users who don’t see your brand ad on Facebook or Instagram” – George Carey-Simos, writing for WERSM

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MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by DeepikaA @DrDeepika_DP7


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 16, 2019: Queen Elizabeth Is Recruiting for Digital Guru; 15 Facebook Holiday Contests You Can Create in Minutes; Best Guide to Understanding Pinterest Analytics


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📌 Queen Elizabeth Is Recruiting for Digital Guru-
The Queen already has seven million Instagram followers, more than five million on Facebook and more than four million on Twitter. Time for Buckingham Palace to hire a Head of Digital Engagement!

“The successful candidate will join the office of the queen’s Private Secretary and work with the Royal Communications team overseeing the content strategy of the royal family’s various media accounts, developing digital strategies, providing digital and editorial leadership to a small team of digital media specialists and working with colleagues across the organization to improve the royals’ digital presence.” – Cecilia Rodriguez, writing for Forbes

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 15 Facebook Holiday Contests You Can Create in Minutes-
Contests are a very engaging marketing concept. Especially on Facebook where 63.4% of users are likely to help spread the word by sharing links to contests & giveaways.

“Remember to offer a prize that’s relevant to your brand. If you give away something expensive that isn’t aligned with your business you run the risk of getting a bunch of people who follow and engage with you only because they want to win that iPad or cash.” – Jim Belosic, writing for Neal Schaffer

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📌 Best Guide to Understanding Pinterest Analytics-
Analytics are important on Facebook and Google. You know that. But they are also critical to success on Pinterest. But do you know how to use them?

“Before we get started on our tour of Pinterest Analytics, I want to make sure you have a good understanding of the three metrics Pinterest uses most. These metrics are:

Impressions, Saves, Clicks” – Melissa, writing in TechStar Zone

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by Gymshark @gymshark (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 13, 2019: Facebook Launches New Ad Reporting Tools For Advertisers; Organizing Your Social Media Content Calendar; Add Slack to Gmail Sidebar


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📌 Facebook Launches New Ad Reporting Tools For Advertisers-
Who loves you Social Media Managers? Facebook does. Just in time for the holiday shopping ad blitz, FB issues new tools to better measure campaign performance.

“The new features – cross-account reporting and custom metrics, and Conversion Path reporting, will enable advertisers to measure ad performance across accounts, channels, and publishers, allowing a more comprehensive overview of the demographics they reach and the conversions they achieve.” – Linleigh Marie Master, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Organizing Your Social Media Content Calendar-
You do plan ahead, correct? You don’t handle client promotions on a daily whim? A successfully planned campaign will benefit your client with something new and exciting daily for customers.

“Before you organize your social media content calendar, it is important for you to take a step back and have a look at exactly what you have been doing and how well it has been working for you.” – Debbie Roy, writing for Get Stencil

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📌 Add Slack to Gmail Sidebar-
Work a lot with Slack? Wish there was a better way to move content between Slack and email than the old cut & paste? Well, there is.

“Before you get too excited, this isn’t a full-featured Slack sidebar that can be opened from the same window as Gmail. Instead, what it does is allow you to integrate Gmail into a Slack workspace, so that you can easily send the contents of an email to either a workspace or a user, without having to resort to the less-than-efficient task of copying and pasting between the apps.” – Jack Wallen, for Tech Republic

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a quote by Maya Angelou


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 12, 2019: Pinterest Releases Top 100 Trends List; Local Algorithm Involves Relevance, Proximity, and Prominence; How to Write Persuasive Instagram Ads, Captions, and Bios


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📌 Pinterest Releases Top 100 Trends List-
Not another list? Ah, but this goes beyond trends and could actually reveal cultural shifts for the new decade!

“People are spending more and more time at home, and this means big business for companies that concentrate on home decor, athleisure, and even delivery services. There’s no place like home.” – George Carey-Simos, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Local Algorithm Involves Relevance, Proximity, and Prominence-
The Google local pack. That is where you want your client to show when a local search is requested. How do you get in there? You have to crack the “local algorithm” and that means knowing the difference between the contributing factors.

“For proximity, the question really is, ‘Is the business close enough to the searcher to be considered to be a good answer for this query?’ This is what trips people up. This is what really defines the local algorithm — proximity. So I’m going to try to explain that in very simple terms here today.” – Mary Bowling from Ignitor Digital

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SLICE INGREDIENTS

📌 How to Write Persuasive Instagram Ads, Captions, and Bios-
As a smart social media manager you know that a powerful way to promote client products and drive sales is with Instagram. So do your competitors; if your ad copy isn’t sharp, your ads won’t cut through that noise.

“Social proof is everything. That’s why leveraging customer testimonials and reviews in your Instagram ads can help boost conversions. When customers explain how your products and services benefit them, people viewing the ad can relate to those stories on a personal level. A customer’s seal of approval also helps show you’re a trustworthy brand.” – Carmine Mastropierro, writing in Social Media Examiner

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Suzi Day @suziday123


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 11, 2019: How was 2019 Represented on Twitter; American Entrepreneurship is at an All-time High; How to Add Page Numbers and Bookmarks in Google Docs


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📌 2019 as Represented on Twitter-
Twitter is a strange platform. It doesn’t seem to make $$, nobody wants to buy it, POTUS Trump uses it constantly, and engagement is high. So stands to reason Twitter would compile a “most successful” moments in various categories. 🤔Videos included.

“2019’s most-tweeted-about movies:
The Avengers: Endgame
Toy Story 4
Joker
Spider-Man: Far From Home
The Lion King
Weathering With You (天気の子)
Captain Marvel
It Chapter 2
Star Wars: The Rise of Skywalker (before the premiere)
Frozen 2” – Geoff Desreumaux

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 American Entrepreneurship is at an All-time High-
Looking for validation that you made the right choice to start your own social media agency? According to a recent study, the 35-to-44 age group was the most active of all the studied entrepreneur age groups at 39.2%.

“Gone are the days when people were launching businesses out of pure necessity, according to the report. A ‘great majority’ of entrepreneurs were motivated by opportunity in 2018. Given last year’s low unemployment rate, researchers noted in the statement, Americans have enough job options, but entrepreneurship represents a viable career path for many. A full 63 percent of Americans now believe entrepreneurship is a good career choice.” – Rowan Walrath, writing in Biz Journals

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SLICE INGREDIENTS

📌 How to Add Page Numbers and Bookmarks in Google Docs-
So, you’re sending a client or prospect a bunch of Google docs, but you want to emphasize certain sections… like don’t call me after 8pm or limit on multiple changes… Best way? Use page numbers & bookmark links.

“Google Docs also offers in-document bookmarks, which let you link to specific text within a document. For example, if you want people to discuss specific sections of a Google Doc, you select text, add a bookmark, then insert a link to each of the bookmarks at the start of your Google Doc. When people open the Doc, they may click (or tap) on the inserted links to go to the bookmarked text.” – Andy Wolber, writing in Tech Republic

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by ABC WORLD MEDIA @abcworldmedia


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 10, 2019: Craigslist Has An App Now, Finally; Letting Facebook Present Best Ad Text with Multiple Text Options; How to Use New Safari Shortcuts in iOS 13


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📌 Craigslist Has An App Now, Finally-
Depending upon the type of products & services you or your clients produce — or need to move — this news could could be big.

“The app does not need to be perfect, and neither is it. But it does the job: all site features are present, and most importantly, you can search for things and find them. You don’t need an account to browse listings or contact sellers either.” – Geoff Desreumaux, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Letting Facebook Present Best Ad Text with Multiple Text Options-
Need an extra edge to make your ad copy draw in readers? Would it help if you could get Facebook’s AI to show you the right ad text to reach the right audience?

“Similar to how Campaign Budget Optimization finds optimal audiences, multiple text optimization displays different combinations of your ad text to your audience based on what the ad algorithm determines they’ll be most interested in. This expands the potential ad combinations.” – Charlie Lawrence, writing in Social Media Examiner

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📌 How to Use New Safari Shortcuts in iOS 13-
Getting Apple’s latest version of iOS, iOS 13? Lucky you. Lots of improvements to enhance the user experience.

“Safari’s toolbar is pretty simple to use–there are only five choices to make: Backward, forward, share, bookmarks, and new tab/page. About the latter, in the past you had to tap the icon, which would prompt you to open a new, single page or tab that must be selected; however, in iOS 13, holding the icon down will present all these options and allow you to select it in just one go.” – Jesus Vigo, writing for Tech Republic

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MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by Gordana Biernat @MyPowertalk (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 9, 2019: Hiding Likes, More Than What You Think; What is YouTube View Velocity and Why You Should Care; Pantone Color Institute Announces Color Of The Year 2020


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📌 Hiding Likes, More Than What You Think-
So we’ve been told that Facebook & Instagram are hiding likes to reduce bullying and make us feel less self-conscious when posts don’t get much engagement. But insider thinking is hiding likes will increase the number of posts people make! More people. More ads.

“More posts means users spend more time on Instagram, and therefore grows the company’s ability to show more ads. Instagram is a critical part of Facebook’s future. It is the most popular social app among teens, and it has more than 1 billion monthly users.” – Salvador Rodriguez, writing for CNBC

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 What is YouTube View Velocity and Why You Should Care
YouTube view velocity is the speed at which your video receives more views and is measured over a period of 72 hours. It doesn’t influence rankings. But it is an indicator.

“View velocity is best used as an overall indicator of what your audience is really paying attention to and interested in right now. It’s important to note that ‘interest’ is influenced by a number of elements. These could be the types of videos you create or keywords and video titles you use to capture attention.” – Amir Shahzeidi, writing in Strong-Social

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📌 Pantone Color Institute Announces Color Of The Year 2020-
Last week we revealed Shuttershock’s predictions for 2020 hot colors to use in marketing. Today the Pantone Color of the year is revealed.

“Pantone’s Color of the Year has influenced design, product development, and purchasing decisions for over 20 years – not only in fashion or home furnishings but also in industrial design, packaging, and graphic design.” – George Carey-Simos, writing for WERSM

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by Ranal Currie @Ranal55


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 6, 2019: Shutterstock Reveals The New Color Trends For 2020; Facebook Ad Edits That Could Go Wrong; End-of-the-Year Cleanup Checklist for Macs


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📌 Shutterstock Reveals The New Color Trends For 2020-
What are the hot colors to blend into pictures or use in ads for the coming year? Shutterstock crunched some numbers & colors.

“Shutterstock analyzed the image download data of its 1.9 million customers – designers, marketers, creatives, and bloggers who are already working in advance on campaigns and projects for 2020, mapping images’ individual pixels to their closest hex code, and was able to identify which colors had the greatest growth between 2018 and 2019.” – Linleigh Marie Master, writing in WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Facebook Ad Edits That Could Go Wrong-
Not sure why, but let’s say you need to make a change in a profitable ad campaign. Then response and enhancement come crashing down. Jon Loomer has answers & suggestions.

“What happened is your ad set began performing optimally because it exited the learning phase and Facebook learned what it needed to learn to optimize distribution. But then you made a change and Facebook got confused, so everything started over. You may or may not ever reach that optimal performance level again.” -Jon Loomer

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📌 End-of-the-Year Cleanup Checklist for Macs-
Want to keep your Mac running smoothly into the new year and beyond? Time for a tune-up!

“Boasting gorgeous graphics and a simple, easy-to-use interface, the stable OS (powered by its Unix roots) is powerful, but it can become bogged down without proper maintenance.” – Jesus Vigo, writing in Tech Republic

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Inspired Motivation Quotes @IMQuotes_Videos


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 5, 2019: Instagram Begins Enforcing Age Restrictions; Secret’s New Ad Campaign Promotes Women-Owned Firms; End-of-the-Year Cleanup Checklist for Windows


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📌 Instagram Begins Enforcing Age Restrictions-
Although it isn’t clear how Instagram will verify, it will soon demand birth dates on signups to protect youth. It could also lead to “more tailored experiences” for users.

“It seems that the first step could be to allow businesses to restrict what ages can view their products. This is a feature currently in testing, according to app researcher Jane Manchun Wong.” – Geoff Desreumaux

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Secret’s New Ad Campaign Promotes Women-Owned Firms-
New push from Procter & Gamble to drive social media to encourage holiday shoppers to buy from businesses owned and operated by women in December.

“Women-owned businesses account for 40% of all businesses in the U.S. – and that number only continues to climb. As a brand for women, we’re committed to helping this growing group get the visibility – and hopefully the revenue – they deserve. More than $730 billion will be spent this holiday season, and with this effort, we’re excited to do our part to help women-owned businesses get their fair share.” – Sara Saunders, P&G’s associate brand director for Secret

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📌 End-of-the-Year Cleanup Checklist for Windows-
You tune up your car. Why not give your computer’s operating system a thorough once over for app updates, backups, uninstall unused apps, etc.

“With the end of the year upon us, there’s no better time to perform some system upkeep chores to ensure that your system is optimized as you head into the new year. This is also the time of year when equipment is replaced by holiday gifts, with older equipment being handed down or sold to make way for the new.” – Jesus Vigo, writing in Tech Republic

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by salaam mediaa @media786786


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice