Social Media Slice for Wednesday, August 8, 2018

Standard

Facebook unleashes mobile changes to appeal to SMB, we look at new features of Galaxy Tab S-4 for SMB and advice on FB ad frequency, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Local small biz — do you own, manage one or handle social media for one? Facebook has just dropped a toolbox full of features for you that will redesign Pages on mobile to bring forward the most relevant action needed by most customers. More


SLICE SPECIAL OF THE DAY

Facebook Ad Frequency. What is it? Ideal frequency and considerations? Those and more questions posed & answered in this blog posted by our friend Jon Loomer. More


SLICE MOTIVATION


SLICE INGREDIENTS

New from Samsung, the Galaxy Tab S4, is the first to use DeX, it comes with an S pen and is aimed at you Social Media Managers that need a workhorse tablet while managing clients and pitching to prospects away from office and PC.
More


SLICE ON THE GO

Woman & cello kicked off airplane, even though she had purchased 2 tickets. You’ve seen or heard the story? Negative PR for the airline. How would you have handled the social media response to elevate the airline’s message of safety concerns. More...


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Advertisements

Social Media Slice for Tuesday, August 7, 2018

Standard

Sales through storytelling, Android 9 coming, and timesaver Photoshop actions, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Writing sales copy a drudge? Using the PAS system and storytelling has proven quite successful according to Melissa Williams, founder of Brand Meets Copy in a recent Leadpages guest post. More...


SLICE SPECIAL OF THE DAY

Cue the Jaws soundtrack. Android 9, code name Android Pie, is coming. And it is rumored to be stacked, racked and packed with goodies for small business managers and Social Media Managers. For example it might be able to function as a bluetooth keyboard or mouse. Also rumored multi-camera API and single button screenshot (yes!!!). More


SLICE MOTIVATION


SLICE INGREDIENTS

PHOTOSHOP. Do you use it? Here is an inside tip on how to use “actions” to speed up photo editing processes. More


SLICE ON THE GO

Ride-Hailing (Uber, Lyft, etc.) vs Car Rental (Hertz, Avis, etc), which is better— and why are more people picking ride-hailing over rentals? There is a survey for that. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Monday, August 6, 2018

Standard

Customer engagement at the local level, as well as places where AI works and does not work, all covered today!

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Customer engagement is not just part of the sales funnel. Sometimes, it is how your SMB builds community cache. Check out how some ice cream shops share extra time to interact with customer by participating in a community festival event. More


SLICE SPECIAL OF THE DAY

While Artificial Intelligence is all the rage, using bots to handle customer service requests at the SMB level might not be the best option for fluid customer engagement. Case in point, the Poor Cat Designs company which offers a “virtual personal shopping experience” connecting you through text, iMessage, or email with an in-store associate who will work with you to find solutions. More


SLICE MOTIVATION

Usually I insert a clever tweet here, but today I found a good-read item from Jeff Bullas discussing Morning Success Routines That Will Transform Your Life— as suggested by successful people. More


SLICE INGREDIENTS

Ok very cute. Mari Smith, queen of Facebook influencers, posted a blog in the form of a Facebook post.  Her topic? Desktop Publishing on your FB page to both your News Feed and page Story.


SLICE ON THE GO

AI and air travel flying together. It can “improve the speed and accuracy of truly personalized offers customers want from airlines, hotels, rental companies, etc. by ‘learning’ (what converts, sells, what routes are best, and more) from travel searches.” 5 ways. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Trump Tweet Tells Tale

Standard

Sunday, August 5th, 2018 began fairly much the same as any other Sunday, post-2016 Presidential Election. President Donald Trump was spewing forth poorly written, poorly thought out tweets. And then came this.

Contradicting sworn testimony that the meeting had been about anything and everything but digging up dirt on Hilary Clinton, this tweet seems to be a desperate measure by Trump to throw his son under the bus (“meeting my wonderful son, Donald, had in Trump Tower”) and distancing himself from the brewing storm (“I did not know about it”).

Most experts seem to feel this meeting was a violation of 52 U.S.C. 30121, 36 U.S.C. 510 – Contributions and donations by foreign nationals. In other words, a criminal conspiracy with the Russians to interfere in our sovereign elections.

It will be interesting to see how official mouthpieces Sarah Huckabee Sanders (White House Press Secretary) and Kellyanne Conway (Counselor to the President) spin this on Monday.

Before that, consider what the New Yorker had to say in a well-written piece that put all the dominoes in a row.

It was possible, just days ago, to believe—with an abundance of generosity toward the President and his team—that the meeting was about adoption, went nowhere, and was overblown by the Administration’s enemies. No longer. The open questions are now far more narrow: Was this a case of successful or only attempted collusion? Is attempted collusion a crime? What legal and moral responsibilities did the President and his team have when they realized that the proposed collusion was underway when the D.N.C. e-mails were leaked and published? And, crucially, what did the President know before the election, after it, and when he instructed his son to lie?

The New Yorker article also makes comparisons to Richard Nixon’s fall from grace and eventual abdication of the office of the President. Nixon was a politician and a man of some degree of intelligence. He knew when it was time to give up. Trump has shown he is neither a statesman nor a politician, and remarkably lacking in intelligence (refer again to poorly composed tweets).

Unlike Nixon who in the end considered the harm he was causing the nation, Trump may only be concerned about his hide (refer to above tweet throwing Jr under the bus) and decide to fight it out.

But is President Donald Trump so delusional now that he thinks Robert Mueller as Special Counsel to Oversee Russia Probe does not read his tweets as well?

Reactions on Twitter.

Ice Cream is Sweet Way to Honor Customer Engagement

Standard

Vanilla vs. Chocolate. The great ice cream debate has not cooled off. There is only one way to settle it; we need to sample more!!! And in a long-standing tradition of customer engagement, the opportunity is available to residents & visitors in Salem Ma with The Salem Ice Scream Bowl.

As a way of saying “thank you” to the community for year ‘round support, local small businesses will serve samples of classic flavors and new combinations at booths on the Salem Common, Wednesday night, Aug. 8th from 6-7:30pm.

According to the International Dairy Foods Association (IDFA), the top five “best-selling” ice cream flavors are:

  1. Vanilla
  2. Chocolate
  3. Cookies N’ Cream
  4. Mint Chocolate Chip
  5. Chocolate Chip Cookie Dough

You can see there is no winner here. Vanilla is first by virtue of all the toppings you can add to it. But chocolate-filled flavors dominate the top five. All this according to a 2017 IDFA survey of ice cream makers and retailers across the United States.

But there is a winner

How much does a scoop of ice cream cost in your community? For $4 a kid ($6 if you are an adult) can get not one, not two, but perhaps 5 or more (depending upon how many merchants are participating) cups of ice cream at this Salem Ice Scream Bowl !

(At press time the list included area favorites Melt Ice Cream, Maria’s Sweet Somethings, Captain Dusty’s, E.W. Hobbs Ice Cream, and Cherry Farm Creamery.)

Furthering the spirit of community engagement, the participating small businesses don’t take any of the gate. Proceeds support Salem Main Streets (SMS), the downtown revitalization nonprofit that organizes the Salem Farmers’ Market and many other events in downtown Salem.  Since SMS also offers direct support to downtown businesses, these ice cream shops are helping other merchants in Salem.

Do you have something like this in your community? It’s another one of those win/win/win customer engagement events I love to promote. And whether you are a social media manager or small business owner, it is something worth looking into. If you would like more info regarding this event, contact Kylie Sullivan at Salem Main Streets at (978) 744-0004 x115 or email at kylie@salemmainstreets.org.

And, just in case you are wondering, my favorite ice cream is Mint Chocolate Chip. What’s yours?

(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Friday, August 3, 2018

Standard

What’s up with WhatsApp, blogs feed videos, and emerging tech reshaping travel industry, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Customer engagement getting a big boost from WhatsApp for Business. Users will be able to request info, place orders, etc. more quickly than phone or email through a new app— a revenue-generating API charging businesses for messages sent after 24 hours of initial contact from a customer. More


SLICE SPECIAL OF THE DAY

Creating high-performing videos is easy if you have well-written, well-received blog content to draw from. More


SLICE MOTIVATION


SLICE INGREDIENTS

Need a tutorial on how to turn engaged fans and followers into brand champions? Social Media Examiner to the rescue. More


SLICE ON THE GO

Adweek has a very interesting look at how Facebook, Google, etc are reshaping travel: “Connecting with travelers in a meaningful way before they’re in the buying funnel, guiding them in seamlessly and creating a highly personalized booking experience has major benefits for travel brands.” And travelers. And Social Media Managers who might handle a travel-related account. More...


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Thursday, August 2, 2018

Standard

Social proof, Instagram business accounts and how to make a mess of a hashtag promotion covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

National Avocado Day went badly for Chipotle. A good idea to capitalize on a national hashtag event (as I have suggested often to do) but the company wasn’t prepared for the response. More


SLICE SPECIAL OF THE DAY

Proof that social proof works. Tips and suggestions to help your clients. More


SLICE MOTIVATION


SLICE INGREDIENTS

INSTAGRAM biz accounts, how to set up, edit, and other related questions. More


SLICE ON THE GO

Getting through your local airports may soon be quicker. There is a proposal reportedly being considered to cut passenger screening at small to middle-sized airports serving aircraft with 60 seats or fewer. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)