Social Media Slice for December 5, 2019: Instagram Begins Enforcing Age Restrictions; Secret’s New Ad Campaign Promotes Women-Owned Firms; End-of-the-Year Cleanup Checklist for Windows


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📌 Instagram Begins Enforcing Age Restrictions-
Although it isn’t clear how Instagram will verify, it will soon demand birth dates on signups to protect youth. It could also lead to “more tailored experiences” for users.

“It seems that the first step could be to allow businesses to restrict what ages can view their products. This is a feature currently in testing, according to app researcher Jane Manchun Wong.” – Geoff Desreumaux

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Secret’s New Ad Campaign Promotes Women-Owned Firms-
New push from Procter & Gamble to drive social media to encourage holiday shoppers to buy from businesses owned and operated by women in December.

“Women-owned businesses account for 40% of all businesses in the U.S. – and that number only continues to climb. As a brand for women, we’re committed to helping this growing group get the visibility – and hopefully the revenue – they deserve. More than $730 billion will be spent this holiday season, and with this effort, we’re excited to do our part to help women-owned businesses get their fair share.” – Sara Saunders, P&G’s associate brand director for Secret

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📌 End-of-the-Year Cleanup Checklist for Windows-
You tune up your car. Why not give your computer’s operating system a thorough once over for app updates, backups, uninstall unused apps, etc.

“With the end of the year upon us, there’s no better time to perform some system upkeep chores to ensure that your system is optimized as you head into the new year. This is also the time of year when equipment is replaced by holiday gifts, with older equipment being handed down or sold to make way for the new.” – Jesus Vigo, writing in Tech Republic

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Our #ThursdayThoughts cover image is from a tweet by salaam mediaa @media786786


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 4, 2019: Facebook Now Lets You Transfer Photos And Videos To Google Photos; Women Increasingly Turn to Franchises for Biz Ownership; How to Use an External Mouse with Your iPad


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📌 Facebook Now Lets You Transfer Photos And Videos To Google Photos-
‪New data portability tool from Facebook will let you transfer your photos and videos to Google Photos. Word is, only available in Ireland right now. ‬But keep an open eye for global roll out in 2020!

“Facebook has been toying with different data portability options for years, and users have been able to download their Facebook data at any moment, directly. However, for the past few months, Facebook has been working on a different kind of tool – one that allows users to transfer their photos and videos directly to other services. The first of these services is Google Photos.” – George Carey-Simos

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Women Increasingly Turn to Franchises for Biz Ownership-
Overall rate of business ownership among women is on the rise. Annual growth rate in past five years more than double that of all businesses (3.9% vs. 1.7%), according to the American Express 2019 State of Women-Owned Businesses Report.

“Women often turn to a franchising model when starting their own business because it offers the flexibility primary caregivers need along with business operations support, and offers the chance to hit the ground running rather than building a concept from the ground up.” – Anne Stych, writing for BizJournals

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📌 How to Use an External Mouse with Your iPad-
Love your iPad but not that on screen touch mouse thing? Know how to connect a real mouse? Stay tuned.

“You can use a wired mouse that connects into the Lightning or USB-C port on your tablet, or a wireless mouse that connects via Bluetooth. Once you’ve established the connection, you can use your mouse just as you would on a PC. ” – Lance Whitney, writing for TechRepublic

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Our #WednesdayWisdom cover image is from a tweet by Dawn Smith @dawnsmith07


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 3, 2019: Virtual Influencers Have Nearly 3X Higher Engagement Rate Than Real Influencers; 12 Social Media Marketing Predictions From the Pros; 14 Facebook Ad Examples And Why They Work


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📌 Virtual Influencers Have Nearly 3X Higher Engagement Rate Than Real Influencers-
What? Don’t look so surprised. It is 2.0 world version of cartoon characters hyping brands. Except sometimes people don’t know?

“Influencer marketing is a big trend on social media, and its influence is only predicted to increase within the next few years. That is, if the industry can be regulated more effectively, and specific ‘trust issues’ can be overcome.” – George Carey-Simos, writing for WERSM

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 12 Social Media Marketing Predictions From the Pros-
From Facebook to LinkedIn to Pinterest to Niched Marketing and more, expert insights will make you a better social media manager. If you listen.

“Smart marketers are making investments in high-value video content that’s super-useful to future customers. We’ll see increased use of IGTV and YouTube content in social marketing. And yes, that YouTube content will be promoted using Facebook!” – Michael Stelzner of Social Media Examiner

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📌 14 Facebook Ad Examples And Why They Work-
Noted Facebook expert Andrea Vahl has personally selected 14 ads that she feels have a high probability of success.

“When you are running Facebook ads, remember that some ads will have different goals so you have to make sure you are measuring the right things.”

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MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by Lawrence Kitema @lawrencekitema (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for December 2, 2019: Facebook Using AI to Deliver More Tailored Ad Experiences; 10 Amazing Social Media Marketing Tips for 2020; 7 Questions to Ask to Make Persuasive Sales Videos


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📌 Facebook Using AI to Deliver More Tailored Ad Experiences-
Guess it depends on how much control you want to give up to Facebook, but it will now make “predictions for who the right people are for a given message.”

“It’s no secret that people value content that is ‘personally relevant and meaningful’ to them, and this, of course, also applies to Facebook News Feed content. However, creating personalized ads that can scale is a very time-consuming process and one that often takes up many resources.” – George Carey-Simos, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 10 Amazing Social Media Marketing Tips for 2020-
Think on this: 366 million people joined social media in 2019. Want a few tips on how to engage with them for your customers?

“Social media helps improve your ranking in the SERPs: Your social media presence is one of the factors that determine how high you rank on search engines. Brands that have a healthy search presence is seen by the Google algorithm as trustworthy, valuable, and credible.” – Marvellous Aham-adi, writing for Get Stencil

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📌 7 Questions to Ask to Make Persuasive Sales Videos-
We’ve all been there. Need to make a sales video and the subject is not going to win you an Emmy. But your client expects miracles. Here are some tips & steps to help you focus on success.

“Step One is to prepare your subject a few days before you actually record the piece. Give them time to get comfortable with fact they are going to be on camera. Lay out groundwork on what they can expect” – Owen Video, for Social Media Examiner

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by Cindy Locher @Cindy_Locher (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 27, 2019: Pinterest Shop Allows Users to Buy from SMBs; Twitter to Remove Inactive Accounts and Free Up Usernames in December; How to Use Facebook Ads to Promote Limited-Time Offers


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📌 Pinterest Shop Allows Users to Buy from SMBs-
Pinterest is trying to motivate its loyal pinners to do more shopping with a new dashboard that showcases Etsy-style products & profiles of selected small biz.

“In contrast to Instagram’s younger demographic, Pinterest users typically skew older. The site says “eight of 10 moms” are on the social media platform, according to a study by Comscore, which showed that about 80 percent of all users encompass women from ages 18 through 64.” – Pymnts

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Twitter to Remove Inactive Accounts and Free Up Usernames in December-
If your client has been inactive on Twitter, you could lose the unique Twitter handle. Emails are going out essentially saying “use it or lose it!” Recouped usernames will be made available to existing users.

“Keep in mind that these accounts don’t have to actually tweet anything to stick around. They just have to log in and follow Twitter’s instructions. So even if the username you want seems long dormant based on activity, whoever owns it can still hold on to the username pretty easily.” – Chris Welch, writing in The Verge

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SLICE INGREDIENTS

📌 How to Use Facebook Ads to Promote Limited-Time Offers-
Want to maximize holiday sales for your small biz customers against the big box stores and mall competition? Consider running Facebook ads and videos to promote limited-time offers.

“To enhance the chances of people visiting your site during the holidays, you can mimic the delivery of a daily email sequence with a Facebook ad sequence that’s triggered by your initial video ad. This method of advertising can vastly increase the visits to your online store to see what you’re promoting because the ads will be forced to the top of your audience’s social feeds or placed strategically within articles, games, or other apps via the Audience Network.” – Sally Hendrick, writing for Social Media Examiner

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Art Carvajal Jr. @ArtCarvajalJr


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 26: Cocoon Emerges as Social Media Network for Your Family; What Are Best Types of Video to Use on Social Media; How to Edit Text on iPhone or iPad


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📌 Cocoon Emerges as Social Media Network for Your Family-
This has nothing to do with ads. It has everything to do with family. Facebook puts your mom and best friend in the same social network as your most distant “acquaintance.” As with a cocoon, you invite up to a dozen different people to join in each cocoon.

“People can post updates, emojis, and notifications, and Cocoon will thread these conversations automatically. The app also supports automatic updates, ‘ambient sharing’ in tech parlance, giving your fellow Cocoon members a running stream of insights about the location, movement, and activity, and of you and your fellow members.” – Michael J. Coren, writing in Quartz

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 What Are Best Types of Video to Use on Social Media-
If 72% of businesses report that video has helped increase their conversion rates, why are so many SMB still not using video? Lack of creativity? Here are some suggestions.

“When it comes to video production, lack of creativity is often a bigger issue than the upfront costs. To create videos that provide exceptional value to consumers, stick to the things you know. Be yourself and talk about what makes you an expert in your industry. If you don’t know how to diversify your video portfolio, take a look at some of the most engaging types of video content on social media today.” – Strong-Social

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SLICE INGREDIENTS

📌 How to Edit Text on iPhone or iPad-
Apple has revised the methods to edit, select, copy, paste, and work with text on iOS 13 and iPadOS 13. Relax. We have the tips.

“You can select text a few different ways, depending on how much you need to select. For a single word, double-tap on it. To select an entire sentence, triple-tap anywhere within it. And for a paragraph, tap four times.” – Lance Whitney, writing in Tech Republic

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MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by Mike Ingberg @mingberg


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 25, 2019: TikTok Starts Testing ‘Shopping Cart’ Social Commerce Feature; WordPress Beefs Up SMB Monetization Options; How to Follow and Unfollow Topics on Twitter


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📌 TikTok Starts Testing ‘Shopping Cart’ Social Commerce Feature-
First shoppable ads. Now testing giving influencers the ability to use social commerce URLs in their videos! A simple click of the in-video link will connect viewers to an Amazon store where they can buy official merchandise.

“This new feature could very well pose a threat to Instagram’s influencer ecosystem. A July study conducted by InfluencerDB highlighted Instagram’s apparent content saturation, and the effects it is having on influencer success. Put simply, Instagram influencers are seeing close to record-low engagement levels as a result of this.” – Linleigh Marie Master, writing in WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 WordPress Beefs Up SMB Monetization Options-
Automattic (which runs WordPress .com) is adding more monetization tools! It announced native functionality for recurring payments and customer management for subscription-based content. It will be available to WordPress-hosted sites (WordPress.com) and self-hosted sites using the WordPress platform (WordPress.org).

“This is particularly relevant given the rise of subscription-based products. There are certain behavioral economics tied to the rise of subscription services in terms of spreading out payments. This has led to the rise of paid content online, as well as services ranging from Dollar Shave Club to Spotify and Netflix.” – Mike Boland, writing for LSAInsider

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SLICE INGREDIENTS

📌 How to Follow and Unfollow Topics on Twitter-
Topics is an interesting new Twitter feature that lets you lock onto more than 300 areas of interest (sports, entertainment, gaming, etc). Just like follower accounts, but you’ll see tweets from accounts you don’t follow! Might be useful in marketing.

“Twitter seems to think this feature will be ideal for fans of certain subjects, aka fandoms. Whether it’s a professional sports team or a music group, rather than follow a few official accounts that post developments, you can just follow a relevant topic, and Twitter will show you popular tweets. Topics are public also – so anyone (who can see your full profile) can view the topics you follow.” – Maggie Tillman, writing in Pocket-Lint

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by Jyoti Baharani @renalpages


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 22, 2019: Some Users Can Now Schedule Tweets Via Twitter; Android Gift-Giving Guide; How To Grow Instagram Followers After Algorithm Changes


MAIN SLICE

📌 Some Users Can Now Schedule Tweets Via Twitter-
Whoa! What? Ok, it is not an edit button. But to be able to schedule direct instead of using 3rd party sites, interesting. Still in beta testing.

“Tweet scheduling on twitter .com? Yes please! Starting today, we’re experimenting with bringing one of @TweetDeck’s handiest time-saving features into Twitter. Tell us what you think if you’re part of the experiment.” – Twitter

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Android Gift-Giving Guide-
Thanksgiving is next week already! That means time to think about holiday gifts and if your loved one, BFF, buddy, pal, etc. is an Android user, have we got some recommendations for you!

“If your recipient has a phone that supports wireless charging and they don’t yet have a wireless charger (or could use a second), this is a great buy. Why? Because wireless charging is fast and convenient. Any super busy professional would be more than thrilled to add a bit of convenience to their world.” – Jack Wallen, writing for TechRepublic

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SLICE INGREDIENTS

📌 How To Grow Instagram Followers After Algorithm Changes-
Instagram is supposed to be this great platform to reach your client’s target market. So why are you having a hard time reaching new audience segments and growing followers? Constant algorithm changes. But there are ways to improve your chances.

“Organically growing your following is possible with some time and dedication. But most importantly, you need to know how to manage your account in a way that will tell Instagram you’re real, and people want to see you rather than just focusing on beating the algorithm. That can be tricky, though. People need to actually want to see you. It is up to you to provide your audience with consistent, valuable, and engaging content.” – Strong-Social

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Melissa Romero @Melissa46465829 (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 21, 2019: Pinterest Updates Lens Feature to Improve Visual Search; Create YouTube Thumbnails That Win the Click; 15 Podcast Tools to Take Your Show from Good to Great


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📌 Pinterest Updates Lens Feature to Improve Visual Search-
Do you know about Visual Search? It uses Pinterest Lens to allow potential customers to take a photo of something they see out in the world and turn it into a search on the platform! Sounds great. Read on. It’s getting better.

“With Pinterest’s investments in pioneering technology, computer vision, and machine learning, Pinners benefit from communicating what they want in an instant, without resorting to obscure strings of terms, hoping that they’ll find what they want. We see significant value for brands to tap into visual search on Pinterest as it will allow wider discovery by tastemakers and drive meaningful consumer engagements online and off.” – Kieley Taylor, Pinterest’s Global Head of Social

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Create YouTube Thumbnails That Win the Click-
We found a great video tutorial that will help you make quick but impressive thumbnails. YouTube expert Owen Video shares a scalable system for making thumbnails that get more clicks, and more views on your videos.

“Image
Background
Branding
Text
Clickability” – Owen Video, speaking for Social Media Examiner

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SLICE INGREDIENTS

📌 15 Podcast Tools to Take Your Show from Good to Great-
Not doing a podcast for yourself or one for your client’s niche… but you’ve been thinking about it? Or already broadcasting and feel ready to boost your numbers past 20 people? We have inside info on some tools that might help.

“Audacity is an excellent free option for editing your podcast. It’s especially easy if you plan to use only one take, with few cuts. The UI is easy to use and beginner friendly. However, if you have to make a lot of cuts or move audio around, it’s a little more difficult because of the simplicity of the program.” – Rebecca White, writing in HubSpot

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by John Buchanan @jbboats


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 20, 2019: Growing Number of Millennials Plan to Rent Indefinitely; Squarespace Ups Its Social Game; Why You Need a Social Media Hashtag Strategy


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📌 Growing Number of Millennials Plan to Rent Indefinitely-
How does that relate to you as a social media marketer? Negatively if you have any realtor clients. But a big opportunity if you can pitch to apartment management firms. Check out Apartment List survey results.

“The reasoning for this is multifaceted. According to the responses, student loan debt, lack of family support and lack of affordability on the market were the most prevalent barriers.” – David Ajamy

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Squarespace Ups Its Social Game-
We don’t have many stories about Squarespace, GoDaddy, or Constant Contact. Get ready for a change as these website providers expand into other areas of social media. Local Search Association Insider has been  observing.

“One theme we’ve been tracking and covering in these pages over the past year is the rapidly-expanding services bundle from website providers. Competition has ratcheted up as website providers look to sweeten the deal for SMBs, reduce churn, lock users in and meet demand for expanding functionality.” – Mike Borland, writing in LSA Insider

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📌 Why You Need a Social Media Hashtag Strategy (and How to Create One)-
There is a strategy to using hashtags? You don’t just slap them on your Instagram, Facebook, LinkedIn, and Twitter content as the mood hits you? 🤔🤦🏽‍♀️🤦🏻‍♂️

“Before we dive into each social media platform separately, a key to a successful hashtag strategy is understanding your target audience and which hashtags they are really following.” – Emilia Korczynska, writing for Jeff Bullas .com

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by COG UK @jobs_Coguk (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice