Social Media Slice for November 18, 2019: Wikipedia Co-Founder Launches WT:Social, A New Social Network; 10 Tips to Successfully Manage a Remote Team; 26 Technical Considerations for Migrating to a New Website


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📌 Wikipedia Co-Founder Launches WT:Social, A New Social Network-
No love for Facebook these days. Last week we told you about new social network Friended. Now comes WT:Social which focuses on news, subscriptions, and promises user privacy is protected. But, no ads!

“On WT, users will be able to make their own choices as to what content they are served. They can also directly edit misleading headlines and flag posts that are problematic.” – George Carey-Simos, writing for WERSM

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 10 Tips to Successfully Manage a Remote Team-
As a busy social media manager you quite possibly have delegated or farmed out tasks to remote contractors and even created a team of dependable freelancers. But do you wonder if there are ways to improve communication, efficiency and productivity among them?

“Rather than requiring a detailed accounting of how much time they spend each day, establish regular check-ins to ensure key tasks are getting done on time. When you hire people who are GREAT at what they do – and who you trust – it shouldn’t matter where they work or how long it takes them to get their work done…as long as the end result is done well and done on time!” – Kim Garst

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📌 26 Technical Considerations for Migrating to a New Website-
If you have ever packed & moved from one home to another you know there are a lot of little details to attend to. Much the same if you want to move websites for a small business.

“Before you start the migration process you need to perform the analysis of your existing website’s traffic. One of the most important things is to identify the most valuable pages on your site because you want to make sure you don’t lose any traffic.” – RazorSocial

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by CFA Program @CFAProgram


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 15, 2019: Facebook May Limit Number Of Ads Your Page Can Run At Any Time; Common Marketing Misconceptions and Facts; How to integrate Dropbox into Slack


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📌 Facebook May Limit Number Of Ads Your Page Can Run At Any Time-
What? 🤔🙀😱First, relax a little. FB says these ad limits will only impact “a small percentage of advertisers” in mid-2020. It says too many ads at the same time will lead to a degraded ads performance.

“We’re implementing ad limits because very high ad volume can hinder an advertiser’s performance. With too many ads running at the same time, fewer ads exit the learning phase and more budget is spent before the delivery system can optimize an ad’s performance.” – Facebook

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Common Marketing Misconceptions and Facts-
As active social media marketers you probably know some of these. But just in case you don’t, here is a quick rundown.

“Myth #1: Very few actual customers are on social media.

False! This myth is easy to debunk. A simple statistics search will tell you that Facebook alone has over 2.4 billion monthly active users! LinkedIn has 610 million members, Twitter has 321 million monthly active users, and Instagram has 500 million daily story users. The odds of your customers NOT being on any of these social networks are very low.” – Debbie Roy, writing for Stencil

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📌 How to integrate Dropbox into Slack-
You use Dropbox? You use Slack? Now you can use them together… view Dropbox file previews within Slack conversations…
start Slack discussions about work from within Dropbox. Jack Wallen shows you how.

“Slack is much more than a tool for communication, it’s a means for powerful collaboration. One only need look into the Slack/Dropbox integration to see how powerful a tool Slack can be.” – Jack Wallen, writing for Tech Republic

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by I Am Vince @VinceMat01 (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 14, 2019: Google Ads Editor Update Brings New Campaign Types And Cross-Account Features; Why Pay to Promo Content; Facebook Lead Ads and Organic Distribution


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📌 Google Ads Editor Update Brings New Campaign Types And Cross-Account Features-
Several solid updates from Google. It now supports App campaigns for engagement and Discovery campaigns. It is easier to share existing negative keyword lists across accounts, and more!

“Historically, looking for an error in Google Ads Editor has been a bit of a nightmare – especially when there are several accounts to look through. To help advertisers find and fix errors, the updated Editor will now let them search for them across campaigns and accounts, making it much faster to look in all the possible places where a potential issue occurred.” – George Carey-Simos, writing for WERSM

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SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Why Pay to Promo Content-
As organic reach continues to decline, paid social is an essential piece of the puzzle for social media marketers. Check out this video from the folks at HootSuite.

“Paid social builds on your success by promoting content that has already performed well with your existing audience. Plus, using tools like Hootsuite Promote, you can automatically divide your budget between top performing posts to get more of what works, faster.” – HootSuite

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📌 Facebook Lead Ads and Organic Distribution-
There is an organic impact to paid ads on Facebook. But you might not know it because FB limits the audience of your lead ad form to “restricted” by default.

“When you create a Facebook lead ad form, you may be unintentionally limiting your distribution. In some cases, this may be fine — even preferred. In most cases, though, advertisers may be surprised that this is happening.” – Jon Loomer

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Dr.RSR @drRSR5 (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 13, 2019: Biggest Social Media Trends for 2020; S’more New Dating App Going Beyond Physical Attraction; How to Increase Page Speed on Image-Heavy Websites


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📌 Biggest Social Media Trends for 2020-
If social media is predicted to be moving away from mass-marketing and back towards its personal, communication-driven roots, marketers have their work cut out for them. Insights from trends might help.

“n 2019, social media was the top organic distribution channel for B2B content marketing and the top paid distribution channel for B2B content marketing. This trend shows no signs of subsiding, and marketers will need to continue to invest in social media for content marketing. Moreover, it’s vital for marketers to treat their strategies on each social media channel as distinct and specific to the needs of their unique audiences, since social content is absolutely not one-size-fits-all.” – Megan Leap, writing for Convince & Convert

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 S’more New Dating App Going Beyond Physical Attraction-
Many of the social media managers I have interacted with are single moms. This one may be for you. No scrolling through user profiles. No swiping left & right. S’More users get 5 suggested profiles daily.

“These profiles come without photos or text, but only with icons that reveal characteristics about them, like what they are looking for, or what they like doing.” – Geoff Desreumaux, writing for WERSM

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📌 How to Increase Page Speed on Image-Heavy Websites-
Just putting lots of images on your client’s website to attract attention could work against you. Heavy images drastically cause page loading times to increase. And that is a no-no for search engines.

“Better user experience is achieved by executing best practices including structuring your web page correctly and by optimizing the images, so they load faster and display better. For all online businesses, positive user experience is essential for a surviving and thriving business.” – David Bailey-Lauring, writing on Jeff Bullas .com

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Nichola L Stephenson @nickystevo (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 12, 2019: News and Reactions to Instagram’s Move to Hide Likes; 10 Black Friday Ideas That Drive Sales; 9 Ways to Analyze Facebook Ad Performance


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📌 News and Reactions to Instagram’s Move to Hide Likes-
Mixed reactions on how many people “like” the idea of hidden “likes” on Instagram. It is coming soon to some U.S. users.

“For years, likes have been central to how celebrities, brands, politicians and everyday users experience Instagram, and Facebook. It’s a way of measuring popularity and success. But in recent months, Instagram has been rethinking how likes contribute to making its platform more toxic. Now it’s contemplating a change.” – CNN Wire

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 10 Black Friday Ideas That Drive Sales-
Black Friday marks the start of the expected busiest shopping season of this year. It is not until Nov. 29th. but smart planning begins now for things to promote ahead of the big day.

“Everyone loves a party! Online businesses can hold a Twitter or Facebook party where you give away free products, offer exclusive discounts and just generally get into the holiday mood together. If you have a brick and mortar business, hold a live party so your customers can enjoy refreshments and holiday music while they shop. Parties are great both for promoting your business and for strengthening relationships with your fans, followers and customers.” – Kim Garst

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📌 9 Ways to Analyze Facebook Ad Performance-
Just running an ad on Facebook is not going to bring the $$ & engagement your client desires. You need to constantly review how the ad is doing. There are a lot of analytics to look at. Which are the best?

“One thing to always review is the ratio of impressions to reach. If the reach is 1,000 and your content received 10,000 impressions, each person within your audience group saw your ad about 10 times on average.

Showing the same ad to people multiple times might cause ad fatigue or annoy your audience, leading them to click Hide Ad and mark the ad as repetitive. In turn, your ad’s relevance score will decrease, leading to a higher CPC and CPM.” – Dmitry Dragilev, writing for Social Media Examiner

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MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by Mxolisi Dlams @mxola_dlams (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 11, 2019: Bots Helpful Up to a Point; Help Articles vs. Blog Posts for SEO; How to Understand Facebook Group Insights


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📌 Bots Helpful Up to a Point-
Trying to convince your client to use bots to streamline issue-solving? New survey says 73% consumers open to dealing with a chatbot, 68% had positive interactions, but for complex issues 57% would rather wait 10 minutes for a human than spend 5 with a bot.

“This survey makes it abundantly clear that while consumers are growing more comfortable with service bots, they still want the option to consult with a human agent for more challenging requests. That’s why we recommend that businesses take a blended approach to service— where bots and employees work together seamlessly to solve customer needs faster.” – Merijn te Booij, Genesys’ chief marketing officer

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Help Articles vs. Blog Posts for SEO-
Is there a value to boosting SEO by reusing business blog posts as help articles? That is the topic of Christopher Penn’s Q & A video.

“So help articles like the ones that are hosted in systems like intercom or Zendesk or whatever are typically not on your company’s domain name, right? They’re not on your company.com.

If it’s not hosted on your domain, it doesn’t benefit you.” Christopher Penn

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📌 How to Understand Facebook Group Insights-
You’ve created a Facebook Group. Congratulations. But now you need to keep them talking. What motivates them to engage? There are valuable metrics in Facebook Group Insights. Do you know how to use them? Where to find them?

“Your Facebook Group Insights data is organized into three categories:
Growth: Tracks membership growth and group membership requests.
Engagement: Measures posts, comments, and reactions over time; reveals the most popular days and times for member engagement; and lists the top posts.
Membership: Identifies the top contributors and reveals demographic data about group members.” – Jessica Campos, writing for Social Media Examiner

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MOTIVATIONAL SLICE

Our #Monday Motivation cover image is from a tweet by Sangs @78rider (background design added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 8, 2019: WhatsApp Launches Product Catalogs for Small Businesses; 8 Best Instagram Tools for Massive Instagram Growth in 2020; How to Use Advanced Search in Gmail


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📌 WhatsApp Launches Product Catalogs for Small Businesses-
Monetization take one giant leap forward at WhatsApp. Brands will soon be able to share more info & images of products in their WhatsApp Business listings!

“Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.” – WhatsApp

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 8 Best Instagram Tools for Massive Instagram Growth in 2020-
Instagram may be a fun platform to visit but if you are a social media manager, it is also a workplace. Your job is to increase followers & engagement for your client’s business. Jeff Bullas has 8 suggestions to do just that!

“Kicksta is an Instagram growth service that helps you attract your ideal audience and grow your following on autopilot.

Kicksta’s growth methods are simple and organic. Describe your ideal follower and Kicksta will find and engage with users who match your specification.” – Jeff Bullas

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📌 How to Use Advanced Search in Gmail-
Yes, you know how to use the standard search option in Gmail to find EVERYTHING a sender sent. But what if you want to find a specific email amongst hundreds from one sender? Go through them all?

“Instead, take advantage of the Gmail Advanced Search feature. It’s really quite easy to use, and it empowers you to be able to narrow down your search results by subject, keywords, size, date, attachment, and more.” – Jack Wallen, writing for TechRepublic

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MOTIVATIONAL SLICE

Our #FridayFeeling cover image is from a tweet by Terrence Lee @TLeeOnTV (background graphic added).


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 7, 2019: Facebook May Start Asking For A Selfie To Verify Your Identity; Pinterest Top Trends for November 2019; How to Use LinkedIn Video to Acquire More Customers


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📌 Facebook May Start Asking For A Selfie To Verify Your Identity-
No word on how this would work for small biz accounts (owner or admin faces, not the biz storefront or logo?). But is this more security or more invasion of privacy?

“…according to Jane Manchun Wong, the company is now working on a new facial-recognition identity login that will compare you with a set of preloaded selfies.” Geoff Desreumaux, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Pinterest Top Trends for November 2019-
What’s hot for pinners… where should your client angle some content to capitalize on eyes seeking solutions? Pinterest knows.

“This month is all about bedazzling the eye, warming up with soup, stepping out in corduroy and stepping back in to a fantastic foyer.” – Talia Parnass, writing for Pinterest

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📌 How to Use LinkedIn Video to Acquire More Customers-
We all know video sells better than static pictures or written content. But where should you place videos? LinkedIn is reportedly 277% more effective in lead generation than Facebook & Twitter! Do you know how to use LinkedIn video?

“There are two types of videos you can upload directly to LinkedIn:

LinkedIn native videos are created for and directly uploaded to LinkedIn. Native video will autoplay in the LinkedIn feed and grab more attention.
LinkedIn video ads are sponsored videos that appear in the feed. These videos can be used for brand awareness, consideration, and lead generation.” – Koushik Marka, writing in Social Media Examiner

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MOTIVATIONAL SLICE

Our #ThursdayThoughts cover image is from a tweet by Zenith Bank @ZenithBank


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 6, 2019: Friended Is New Social Network; 20 Reasons Facebook Ads Fail And Improvement Insights; Don’t Reboot Computer After Ransomware Infection


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📌 Friended Is New Social Network-
Far from Facebook, this platform moves your initial “is anyone out there like me” feeler directly to a personal conversation. No lurkers or haters. And no ads.

“The idea is to give people a chance to share how they really feel in a vulnerable, one-to-one setting. In playing around with the app, I had conversations with people about how to make friends in NYC and why it sometimes feel like others don’t care about us as much as we care about them.” – Jordan Crook, writing for TechCrunch

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 20 Reasons Facebook Ads Fail And Improvement Insights-
Social media expert Jon Loomer takes a deep dive into not only why your FB ads are under performing, but a number of fixes and alternative approaches.

“Something that frustrates many advertisers, particularly new ones, is that there isn’t a one-size-fits-all approach to Facebook advertising. You may hear some marketers talk about a “guaranteed template” but it simply doesn’t exist.” – Jon Loomer

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📌 Don’t Reboot Computer After Ransomware Infection-
That’s the word now from experts. Rebooting in safe mode may have been ok for removing older screenlocker types of ransomware, but not recommended when dealing with modern ransomware versions that encrypt files.

“Instead, experts recommend that victims hibernate the computer, disconnect it from their network, and reach out to a professional IT support firm. Powering down the computer is also an alternative, but hibernating it is better because it saves a copy of the memory, where some shoddy ransomware strains may sometimes leaves copies of their encryption keys.” – Catalin Cimpanu, writing for CDNet

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MOTIVATIONAL SLICE

Our #WednesdayWisdom cover image is from a tweet by Akhilesh Shukla @MrAShukla


What is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice

Social Media Slice for November 5, 2019: Adobe Illustrator Coming to iPad in 2020; Creating Effective B2B Marketing Videos; 6 Tips and Tricks to Secure Chromebook


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📌 Adobe Illustrator Coming to iPad in 2020-
If as a social media manager you depend on your tablet for content design, the news that you will have greater access to the power of Adobe is great news.

“Adobe said it has already been in touch with many designers to better understand their needs and what an iPad version of Illustrator would need to offer in order to help them maximize the use of tablets in their work.” – Geoff Desreumaux, writing for WERSM

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WELCOME SLICE

SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff.


SLICE SPECIAL OF THE DAY

📌 Creating Effective B2B Marketing Videos-
Not only do B2B videos need to be entertaining, you need to get to the point quickly. Your viewers are small biz owners who are as busy as you are.

“Before creating a B2B marketing video, you need to consider what stage of the buyer’s journey the viewers will be in when they’re watching your video: awareness, consideration or decision.” – Thomas Griffin, writing in Inc.

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📌 6 Tips and Tricks to Secure Chromebook-
Thinking of giving or getting a Chromebook for the holidays? Jack Wallen offers expert advice to make the “secure” Chrome OS even more so.

“It never ceases to amaze me how often I find users simply don’t bother applying updates. With each upgrade released for Chrome OS (or any OS, for that matter), vulnerabilities are patched and new features are added. When an operating system is left to its own devices, it won’t upgrade. That leaves you (or your Chromebook user) vulnerable.” – Jack Wallen, writing for TechRepublic

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MOTIVATIONAL SLICE

Our #TuesdayThoughts cover image is from a tweet by Ranal Currie @Ranal55


SocWhat is one of YOUR biggest social media pain points? The blogging process? You KNOW you need blogs for improved SEO on Google, but researching, writing, revising to include keywords, and then editing are very time-consuming tasks. Make better use of your time. Tap into my over 40 years of experience as a reporter, editor, and free-lance community writer to generate your creative content. – Anthony Scialis, Managing Editor, SoMe Slice