Social Media Slice for Friday, July 20, 2018

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Pricing Pages, Digital Detox and Your Face covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Is your client’s pricing page under-performing? Interested in nine suggested best practices to ensure it does what it’s supposed to do— make sales happen? More


SLICE SPECIAL OF THE DAY

Do you need digital detox? Work. Work. Work. Consider JOMO to improve work-life balance. More


SLICE MOTIVATION


SLICE INGREDIENTS

Want to look ahead to your business day? Things like estimated travel time to work, meetings scheduled through calendar or trips? Android users may see a new “visual snapshot” of their day based on current time, location, and recent interactions. More


SLICE ON THE GO

Biometric boarding coming to Delta Airlines if you are flying out of Detroit. Your face is your ticket. More


And… if you are looking for a marketing promotion for your small business today: National Moon Walk Day and National Ugly Truck Day

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Social Media Slice for Thursday, July 19, 2018

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Emoji, empathy and cyber security are all in the news this morning. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Emoji Marketing Makes Money. New study shows positive results to increasing usage and engagement. More


SLICE SPECIAL OF THE DAY

Empathy Marketing is a powerful B2C tool to motivate customers of small biz. But can it work for the less emotional B2B target niche? More...


SLICE MOTIVATION


SLICE INGREDIENTS

Video you are good at, but stretching your time? Not so good. How about if I share with you an article that explains how to repurpose one video into content that can populate your blog, podcast, and multiple social channels? More...


SLICE ON THE GO

Hello? Can you hear me now? Hope not!!! Connecting your computer to airport Wi-Fi networks could leave you wide open to cybersecurity issues. Which are the least safe airports, according to a new study? More


And… if you are looking for a marketing promotion for your small business today: UV Safety Awareness Month and Get to Know Your Customers Day

Social Media Slice for Wednesday, July 18, 2018

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Record Skype calls and demystifying Facebook Reach covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

How many times when a client disagreed with payment do you wish you could have recorded Skype calls to show where you discussed parameters and expectations? You can now. More


SLICE SPECIAL OF THE DAY

Demystifying Facebook Reach— for both Pages and Posts. More


SLICE MOTIVATION


SLICE INGREDIENTS

You can never have enough image editing apps at your fingertips. Or at least knowledge of them. See if any of these fitvyour technical needs. More


SLICE ON THE GO

Fly a great deal? Think you know which are the better Airlines? New survey reveals what fellow travelers think are the top companies in the world and specifically serving North America. More


And… if you are looking for a marketing promotion for your small business today: National Hot Dog Day and National Perfect Family Day.

Social Media Slice for Thursday, July 12, 2018

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From Shopping Bags to scooters, to RDPs and the Dark Web, we have it covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Marketing your client’s products just became a bit easier on Instagram. It is expanding Shopping Bag icon access for Stories to all brands! Clicking a small shopping bag icon on a specific product within an image lets users view more product info such as item description, pricing or links to the brand’s website. Easier than a funnel? More


SLICE SPECIAL OF THE DAY

Rental scooters. Be on the look out for startup companies in big cities near you. Could be potential clients who need someone with social media skills and local contacts to spread the word. And improve municipal relations. More


SLICE MOTIVATION


SLICE INGREDIENTS

$10. That is all it takes for a hacker to infiltrate SMB online business activities. Remote Desktop Protocols are being sold on the Dark Web. RDPs are designed to let “authorized users” conveniently access another computer system remotely. Here are steps to protect your client. More


SLICE ON THE GO

Flying to China soon? Marriott hotel chain is testing facial recognition technology in its check-in process at two separate hotels in Hangzhou and Sanya. Should speed up the process. But are you giving up privacy boundaries? More


And… if you are looking for a marketing promotion for your small business today: National Simplicity Day and Wild About Wildlife Month.

Social Media Slice for Wednesday, July 11, 2018

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Augmented Reality ads on Facebook and Visual Search feature on Snapchat among today’s items. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

New from Facebook: AR ads that initially resemble regular in-feed ads, but feature a “tap to try on” CTA which triggers augmented reality capabilities. Because these AR ads are also shoppable, users can decide to buy the products after trying on themselves (for example, sunglasses or makeup). More


SLICE SPECIAL OF THE DAY

Snapchat appears to be testing a new visual search feature where, according to WERSM, users simply “press and hold to identify an object, song, barcode,” and data is sent “to Amazon, Shazam, and other partners.” As soon as an object or barcode is scanned the user can then “See all results at Amazon.” More


SLICE MOTIVATION


SLICE INGREDIENTS

In a recent survey, as many as 90% of businesses reported experiencing unexpected internet down time. What about you? There is a new subscription based service to consider. More


SLICE ON THE GO

Hopefully you don’t fly Southwest Airlines just for the “free” peanuts, but if you do, time for a switcheroo. Come Aug. 1, no more peanuts. More


And… if you are looking for a marketing promotion for your small business today: All American Pet Photo Day and Lost Pet Prevention Month 

Social Media Slice for Monday, July 9, 2018

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In today’s issue, we look at work arounds for negative reviews, as well as the variations of “opt in” and “not opt out” in Dark Pattern Design. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

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Reviews can significantly affect your client’s revenue flow. Trying to remove biased negative ones from review sites like Yelp are a tough sell as evidenced by an unsuccessful court case where an “aggrieved law firm tried to force it to remove negative posts.” If a law firm lost its case, what can you do? More


SLICE SPECIAL OF THE DAY

Hopefully none of your clients have been engaging in Dark Pattern Design. If so, take note that consumers are beginning to fight back against deceptive practices. More


SLICE MOTIVATION

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SLICE INGREDIENTS

Plain text websites not needing hosting (nor a SMM to create them) are in the news. As this TechRepublic article explains they “are portable and private, existing only as a URL, and could be an inexpensive option for SMB website creation.” More


SLICE ON THE GO

Sweatlag is here. Bound to happen. A jet lag recovery workout. Created by Delta Airlines and Equinox. Four workout videos are available on Delta’s YouTube Channel. More


And… if you are looking for a timely marketing promotion for your small business: July is National Independent Retailer Month and today is National Sugar Cookie Day. 

Social Media Slice for Thursday, July 5, 2018

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FACEBOOK revenue without ad spend and using INSTAGRAM stories to drive traffic to opt-in forms featured today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

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Generating revenue for your small business client — or your self– on FACEBOOK without any ad spend. Interesting article from Entrepreneur magazine. More…


SLICE SPECIAL OF THE DAY

Which Disney princess are you? Doesn’t matter. You have been violated if you took the quiz on Facebook. Again another data leak. More…


SLICE MOTIVATION

Thanks to @UKStylee


SLICE INGREDIENTS

INSTAGRAM stories are not only visually entertaining & informative ways to engage with customers but also to “convert viewers into leads.” Here is step-by-step plan to drive traffic to your opt-in form using Instagram Stories. More…


SLICE ON THE GO

Legroom on airlines. Have you felt it declining? You are correct. But it is something the FAA does not wish to regulate. More…


And… if you are looking for a marketing promotion for your small business today: #NationalBikiniDay and #NationalWokaholicsDay