Taking Active Advantage of Competitor Media Coverage

Ever see an article or post online about your industry and a competitor is mentioned, but not your business? Have visions of potential customers on wings floating out of your grasp into the hands of your competitor? You can turn this disadvantage to your favor. It is called “earned media in content marketing.”  The mostContinue reading “Taking Active Advantage of Competitor Media Coverage”

Social Media Slice for October 9, 2019: Small Biz Can ‘Suggest An Edit’ On Unverified Google Maps Listings; Ignoring Content Marketing Will Cost You Sales; Tips to Supercharge Facebook Marketing Strategy

MAIN SLICE 📌 Small Biz Can ‘Suggest An Edit’ On Unverified Google Maps Listings- ‪Google is making it easier for owners of unverified listings on Google Maps to “Suggest an edit” to some core information on their listing profiles. Things like biz name, hours and address. “The edits will then ‘go through the regular reviewContinue reading “Social Media Slice for October 9, 2019: Small Biz Can ‘Suggest An Edit’ On Unverified Google Maps Listings; Ignoring Content Marketing Will Cost You Sales; Tips to Supercharge Facebook Marketing Strategy”

Social Media Slice for October 1, 2019: Instagram to Provide Tips and Advice for Influencers; Tools to Start a Profitable Blog; How to Write Facebook Ads That Convert

MAIN SLICE Instagram to Provide Tips and Advice for Influencers- The plan is to have this new @Creators Account share tips, tricks and tutorials from platform experts, as well as official Instagram updates and data insights. The goal is to keep pushing platform growth & maintain connection with prominent creators. “This is especially true forContinue reading “Social Media Slice for October 1, 2019: Instagram to Provide Tips and Advice for Influencers; Tools to Start a Profitable Blog; How to Write Facebook Ads That Convert”

Social Media Slice for July 30, 2019: Pinterest Introducing Mobile Ad Tools; No Pressure “Lazy Blogging” with Google Docs; and Creating an Instagram Content Plan

MAIN SLICE Pinterest Introducing Mobile Ad Tools- Pinterest is launching a new feature that opens the door for businesses and social media managers to create and manage ad campaigns on mobile devices! “People visit Pinterest to discover new ideas, and they come to the platform with an open mind, ready to try out new things.Continue reading “Social Media Slice for July 30, 2019: Pinterest Introducing Mobile Ad Tools; No Pressure “Lazy Blogging” with Google Docs; and Creating an Instagram Content Plan”

Social Media Slice for July 1, 2019: Online Sales Booming in Thailand; Are Written Words Dead to Social Media; and Voice Search Might Be Just A Lot of Talk

MAIN SLICE Online Sales Booming in Thailand– The hottest market to move product and services is in Asia. According to Thailand’s Electronic Transaction Development Agency, latest data indicated sales via social media more than doubled to 334.2 billion baht (US$10.9 billion) in 2017. Upgrades to mobile banking apps were key. “Social commerce is a marketContinue reading “Social Media Slice for July 1, 2019: Online Sales Booming in Thailand; Are Written Words Dead to Social Media; and Voice Search Might Be Just A Lot of Talk”

Social Media Slice for June 26, 2019: Power of Social Media to Do Good; Affect the Effect of Your Writing; and Installing iOS 13 On Your Phone Today

MAIN SLICE Power of Social Media to Do Good– Even in this case which involved public shaming, social media had a role in creating a positive effect on a family. Seems a woman took to Facebook to post what she thought was a vagrant sleeping at a fast food booth. Then the story got outContinue reading “Social Media Slice for June 26, 2019: Power of Social Media to Do Good; Affect the Effect of Your Writing; and Installing iOS 13 On Your Phone Today”

Social Media Slice for June 24, 2019: Google My Business Intros New Tools to Max Exposure; Tips on Improving Video SEO; and Preventing Android Devices from Showing Your Password

MAIN SLICE Google My Business Intros New Tools to Max Exposure- That is what you want to hear on a Monday! A social media platform doing something to help small biz pick up more exposure and encourage engagement with customers. This is one of them: “Now, users can find businesses quicker with short names andContinue reading “Social Media Slice for June 24, 2019: Google My Business Intros New Tools to Max Exposure; Tips on Improving Video SEO; and Preventing Android Devices from Showing Your Password”

Would You Like to AFFECT the EFFECT of Your Writing on Readers?

Clever headline writing is not my forte, so I admit I worked on that for a bit. Affect and effect are words which novice and experienced social media writers mix up often enough that I thought I would provide some tips. Affect and Effect Tips #1: “Affect” is most often a verb meaning to actContinue reading “Would You Like to AFFECT the EFFECT of Your Writing on Readers?”

Social Media Slice for March 19, 2019: KEY SOCIAL MEDIA STRATEGIES TO IMPROVE PROFITS; CRITICISM CONTINUES FOR SOCIAL MEDIA; and PROFILE, PAGE OR GROUP, WHICH IS BEST FOR A BUSINESS

WELCOME SLICE SLICE is a M-F news digest targeted to assist Social Media Managers, Virtual Assistants, and Small Business Owners make sense of all the day to day social media news. Bypass the fluff. Focus on the good stuff. MAIN SLICE KEY SOCIAL MEDIA STRATEGIES TO IMPROVE PROFITS- Coming from Entrepreneur Magazine, these following suggestionsContinue reading “Social Media Slice for March 19, 2019: KEY SOCIAL MEDIA STRATEGIES TO IMPROVE PROFITS; CRITICISM CONTINUES FOR SOCIAL MEDIA; and PROFILE, PAGE OR GROUP, WHICH IS BEST FOR A BUSINESS”

Social Media Slice for January 4, 2019 : SEARCH ADS RESONATE WITH READERS, CHECKING OUT CONTENT CALENDARS, and FINDING LOST WORD DOCUMENTS

MOTIVATIONAL SLICE Our #FridayFeeling is from a tweet by Wisdomenlightener @wisdomenlighten (background graphic added). SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing. MAIN SLICE SEARCH ADS RESONATE WITH READERS- What drives people to click on your account ads running on Google, Bing, YouTube,Continue reading “Social Media Slice for January 4, 2019 : SEARCH ADS RESONATE WITH READERS, CHECKING OUT CONTENT CALENDARS, and FINDING LOST WORD DOCUMENTS”