Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem

Salem Ma. has been world-renowned for its spooky October month-long tourist-facing celebration of Halloween promoted in/and by its downtown business district. But in recent years, it has shown a softer side in February with a Valentine’s Day-themed chocolate & ice sculpture festival for lovers and families to enjoy. It is called Salem’s So Sweet andContinue reading “Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem”

Small Biz Set to Deliver Valentine Love to Customers

How do you service & entice customers to visit your small business during a slow Winter month? By giving them some “Valentine love.” Salem’s So Sweet Chocolate & Ice Sculpture Festival is a Feb.5-7th Valentine’s Day-themed promotion that offers “a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping” which has beenContinue reading “Small Biz Set to Deliver Valentine Love to Customers”