Appreciation is Always Appreciated— Thank You!

Apologies for no blog yesterday. Was not feeling well. How about that for some non “fake news” in the headlines? Ok for some more doses of reality, and something not heard much these days… thank you to the following accounts that liked or followed me (many of you several times) in recent weeks:

Steve | Marketing Tool Shed
Jim Bentley
AlexTatguy
plasmaman13
GeraldPilcher
AllSuperInfoPw
advicesbyher
Dave Kendrick
Rave Review
richdarbo04
linkedsherpa
IMWithJay
Matthew Brewin
Kevin J.P Ebsworth
sherisseafropunk
Zoran Simovic
workwithlapo
digitaltools4you
antonioortegaen
ladygreatblogs
Wayne Grabert
mnp2192
j machuik
Earning website
S Kendall
bomihill
hastingsservices
Paul Carr
Donald McKenzie
Make Money Online with Tsuyoshi
ashes4him
Prince Tiwari
bea450
icecreammagazine
fitnessguruaz
CelebrityNewsPW

Social Media Slice for Wednesday, August 15, 2018

Business messaging, collecting leads and turning still shots into videos — all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.

MAIN SLICE

Business messaging is a big deal says Facebook. And it has a lot of facts & figures to back that statement up. Does your social media client have a presence on Messenger and actively monitor it? More…

SLICE SPECIAL OF THE DAY

Recently Jon Loomer wrote about a new way for advertisers to collect leads within a Canvas. But, he says, “there’s been quite a bit of confusion about how you then collect those leads — as well as whether you can create audiences of this engagement for targeting and excluding. I wrote a new blog post to clear those questions up.” More…

SLICE MOTIVATION

SLICE INGREDIENTS

You may not be great yet with creating videos or on a limited budget, but you feel pretty good about your picture taking skills. Got some powerful still shots that could deliver impact on your client’s target market? Facebook has “developed a production approach called Create to Convert, an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads.” More…

SLICE ON THE GO

Don’t want it known you aren’t home when traveling? So you disable Location History on your cell. Google still tracks users’ locations, it turns out. More…

(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Friday, August 10, 2018

Social media damage control question, Pinterest videos, Facebook access, and new Galaxy S pen covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.

MAIN SLICE

PINTEREST making space available & attractive to you with max-width Promoted Video for all advertisers on its platform. Note: max-width videos are almost four times bigger, as they span across Pinterest’s two-column grid. And they are getting an overall increase in engagement rates for the format. More…

SLICE SPECIAL OF THE DAY

Access to Facebook ads, Google Analytics, and lead page assets. If you read one article that I have posted to date in Slice, this is it. Especially the part about CYA on GDPR. More…

SLICE MOTIVATION

SLICE INGREDIENTS

Samsung has completely redesigned the S Pen for the Galaxy Note 9 to better serve biz clients— like Social Media Managers. For example, it can be used as a remote control for PowerPoint presentations or slideshows. More…

SLICE ON THE GO

New mom unnecessarily humiliated by airline staff over wanting to bring breast pump on board. Hits social media. Oh oh. How would you have handled the damage control for the airline? More...

(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Thursday, August 9, 2018

Tweets no longer allowed to be auto-posted to Facebook, plus Ad Targeting and Contact Forms covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.

MAIN SLICE

Twitter posts no longer can be auto-posted to Facebook. Not news to everybody, but some of you may have missed the memo. More…

SLICE SPECIAL OF THE DAY

Ad Targeting on Facebook is going through changes. I have posted an item previously. What types of keywords are affected and how to adjust your Facebook Ads strategy is Andrea Vahl’s contribution to the discussion. Thanks Andrea! More...

SLICE MOTIVATION

SLICE INGREDIENTS

Contact forms (think “lead ad forms”) can be added on a Facebook Canvas to keep potential customers from leaving your client’s FB marketing effort! Jon Loomer has a tutorial. More…

SLICE ON THE GO

Elimination of security check points at “smaller airports” is an idea that won’t fly. I had posted the item when it first came out. Initially sounded like a good idea to speed things up. Transportation Security Admin. was looking to cut staff / save money. But after further study…

“If TSA were to eliminate staffing at smaller airports, connecting passengers would have to be screened when arriving at larger airports, which would require an overhaul of passenger traffic at all of those airports.”

More…

(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Wednesday, August 8, 2018

Facebook unleashes mobile changes to appeal to SMB, we look at new features of Galaxy Tab S-4 for SMB and advice on FB ad frequency, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.

MAIN SLICE

Local small biz — do you own, manage one or handle social media for one? Facebook has just dropped a toolbox full of features for you that will redesign Pages on mobile to bring forward the most relevant action needed by most customers. More…

SLICE SPECIAL OF THE DAY

Facebook Ad Frequency. What is it? Ideal frequency and considerations? Those and more questions posed & answered in this blog posted by our friend Jon Loomer. More…

SLICE MOTIVATION

SLICE INGREDIENTS

New from Samsung, the Galaxy Tab S4, is the first to use DeX, it comes with an S pen and is aimed at you Social Media Managers that need a workhorse tablet while managing clients and pitching to prospects away from office and PC.
More…

SLICE ON THE GO

Woman & cello kicked off airplane, even though she had purchased 2 tickets. You’ve seen or heard the story? Negative PR for the airline. How would you have handled the social media response to elevate the airline’s message of safety concerns. More...

(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Monday, August 6, 2018

Customer engagement at the local level, as well as places where AI works and does not work, all covered today!

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.

MAIN SLICE

Customer engagement is not just part of the sales funnel. Sometimes, it is how your SMB builds community cache. Check out how some ice cream shops share extra time to interact with customer by participating in a community festival event. More…

SLICE SPECIAL OF THE DAY

While Artificial Intelligence is all the rage, using bots to handle customer service requests at the SMB level might not be the best option for fluid customer engagement. Case in point, the Poor Cat Designs company which offers a “virtual personal shopping experience” connecting you through text, iMessage, or email with an in-store associate who will work with you to find solutions. More…

SLICE MOTIVATION

Usually I insert a clever tweet here, but today I found a good-read item from Jeff Bullas discussing Morning Success Routines That Will Transform Your Life— as suggested by successful people. More…

SLICE INGREDIENTS

Ok very cute. Mari Smith, queen of Facebook influencers, posted a blog in the form of a Facebook post. Her topic? Desktop Publishing on your FB page to both your News Feed and page Story.

SLICE ON THE GO

AI and air travel flying together. It can “improve the speed and accuracy of truly personalized offers customers want from airlines, hotels, rental companies, etc. by ‘learning’ (what converts, sells, what routes are best, and more) from travel searches.” 5 ways. More…

(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Thursday, August 2, 2018

Social proof, Instagram business accounts and how to make a mess of a hashtag promotion covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.

MAIN SLICE

National Avocado Day went badly for Chipotle. A good idea to capitalize on a national hashtag event (as I have suggested often to do) but the company wasn’t prepared for the response. More…

SLICE SPECIAL OF THE DAY

Proof that social proof works. Tips and suggestions to help your clients. More…

SLICE MOTIVATION

SLICE INGREDIENTS

INSTAGRAM biz accounts, how to set up, edit, and other related questions. More…

SLICE ON THE GO

Getting through your local airports may soon be quicker. There is a proposal reportedly being considered to cut passenger screening at small to middle-sized airports serving aircraft with 60 seats or fewer. More…

(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

AMS Social Value Solutions

If you operate a small business in the 21st century, you need to be on Social Media. Whether you are on-line or not, your customers are, and they ARE talking about you.

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