Social Media Slice for November 13, 2019: Biggest Social Media Trends for 2020; S’more New Dating App Going Beyond Physical Attraction; How to Increase Page Speed on Image-Heavy Websites

MAIN SLICE 📌 Biggest Social Media Trends for 2020- If social media is predicted to be moving away from mass-marketing and back towards its personal, communication-driven roots, marketers have their work cut out for them. Insights from trends might help. “n 2019, social media was the top organic distribution channel for B2B content marketing andContinue reading “Social Media Slice for November 13, 2019: Biggest Social Media Trends for 2020; S’more New Dating App Going Beyond Physical Attraction; How to Increase Page Speed on Image-Heavy Websites”

Social Media Slice for November 12, 2019: News and Reactions to Instagram’s Move to Hide Likes; 10 Black Friday Ideas That Drive Sales; 9 Ways to Analyze Facebook Ad Performance

MAIN SLICE 📌 News and Reactions to Instagram’s Move to Hide Likes- Mixed reactions on how many people “like” the idea of hidden “likes” on Instagram. It is coming soon to some U.S. users. “For years, likes have been central to how celebrities, brands, politicians and everyday users experience Instagram, and Facebook. It’s a wayContinue reading “Social Media Slice for November 12, 2019: News and Reactions to Instagram’s Move to Hide Likes; 10 Black Friday Ideas That Drive Sales; 9 Ways to Analyze Facebook Ad Performance”

Social Media Slice for October 9, 2019: Small Biz Can ‘Suggest An Edit’ On Unverified Google Maps Listings; Ignoring Content Marketing Will Cost You Sales; Tips to Supercharge Facebook Marketing Strategy

MAIN SLICE 📌 Small Biz Can ‘Suggest An Edit’ On Unverified Google Maps Listings- ‪Google is making it easier for owners of unverified listings on Google Maps to “Suggest an edit” to some core information on their listing profiles. Things like biz name, hours and address. “The edits will then ‘go through the regular reviewContinue reading “Social Media Slice for October 9, 2019: Small Biz Can ‘Suggest An Edit’ On Unverified Google Maps Listings; Ignoring Content Marketing Will Cost You Sales; Tips to Supercharge Facebook Marketing Strategy”

Social Media Slice for September 20, 2019: Survey Says Small, Mid-size Business Owners Still Optimistic; Secret to Great Content Marketing; Using Facebook Creator Studio To Schedule Posts On Instagram And IGTV

MAIN SLICE Survey Says Small, Mid-size Business Owners Still Optimistic- Depending on which survey stats you use, SMB are feeling 👍or 👎 about the economy. 🤷🏽‍♀️In terms of getting your clients to advertise & promote more, check out results of this PNC Financial Services Group Inc. survey. “Of those who participated in the survey, 39Continue reading “Social Media Slice for September 20, 2019: Survey Says Small, Mid-size Business Owners Still Optimistic; Secret to Great Content Marketing; Using Facebook Creator Studio To Schedule Posts On Instagram And IGTV”

Social Media Slice for August 22, 2019: Hashtag Shoppable Offerings to Entice Gen Z on TikTok; Restaurant Marketing Revelation; and Analyze Facebook Ad Funnel Using FB and Google Analytics

MAIN SLICE Hashtag Shoppable Offerings to Entice Gen Z on TikTok- The ad model may be new to TikTok but they are working it. A hashtag challenge is normally where brands engage with users by encouraging them to make videos using a branded hashtag. TikTok is running a campaign with Kroger that lets users shopContinue reading “Social Media Slice for August 22, 2019: Hashtag Shoppable Offerings to Entice Gen Z on TikTok; Restaurant Marketing Revelation; and Analyze Facebook Ad Funnel Using FB and Google Analytics”

Social Media Slice for August 7, 2019: Yelp Adds Tracking To Restaurants’ Phone Numbers For Grubhub Incentive; Tips for Mastering Hashtags; and Best of the Best PayPal Plugins for WordPress

MAIN SLICE Yelp Adds Tracking To Restaurants’ Phone Numbers For Grubhub Incentive- According to this article, customers calling a restaurant directly from a Yelp listing are first being redirected to Grubhub. Why? “Vice is reporting that Yelp is changing phone numbers for Grubhub in order to let the company take a ‘referral fee’ of betweenContinue reading “Social Media Slice for August 7, 2019: Yelp Adds Tracking To Restaurants’ Phone Numbers For Grubhub Incentive; Tips for Mastering Hashtags; and Best of the Best PayPal Plugins for WordPress”

Social Media Slice for August 5, 2019: Pinterest Becoming More Shoppable; Did Your Site Drop in Latest Google Update; and Publishing and Scheduling to Instagram and IGTV Just Got Easier

MAIN SLICE Pinterest Becoming More Shoppable- Why do consumers turn to Pinterest? For ideas on decorating or design. Once they have an idea, then what? They shop for materials. And what better place than Pinterest since they are already there. To meet those needs, Pinterest has brought shopping front & center. “In addition to personalizedContinue reading “Social Media Slice for August 5, 2019: Pinterest Becoming More Shoppable; Did Your Site Drop in Latest Google Update; and Publishing and Scheduling to Instagram and IGTV Just Got Easier”

Social Media Slice for July 17, 2019: Pinterest Offering New Video Features; Pro Advice on Avoiding Video Marketing Mistakes; and Buffer Analyze Review

MAIN SLICE Pinterest Offering New Video Features- Pictures may have brought Pinterest to the social media party, but videos are getting it a lot of attention. So, no surprise the platform has been working on/is now releasing new video features which include an improved uploader, video tab, lifetime analytics, and pin scheduling. “On Pinterest, videosContinue reading “Social Media Slice for July 17, 2019: Pinterest Offering New Video Features; Pro Advice on Avoiding Video Marketing Mistakes; and Buffer Analyze Review”

Social Media Slice for July 15, 2019: Google Working on New Social Networking App; Facebook Ad Funnels Discussion; and Cold Email Scripts That Work

MAIN SLICE Google Working on New Social Networking App- Would a Google app that is aimed at organizing local events and activities be of use to you & your client? Users list interests in the Shoelace app. It then recommends a series of selected local activities. It is still in testing mode. Looks to beContinue reading “Social Media Slice for July 15, 2019: Google Working on New Social Networking App; Facebook Ad Funnels Discussion; and Cold Email Scripts That Work”

Social Media Slice for July 11, 2019: Targeting Affluent Audiences with Facebook Ads; Wozniak Not a Fan of Facebook; and What to Do When Ad Data Doesn’t Match

MAIN SLICE Targeting Affluent Audiences with Facebook Ads- Whether you have a high end product to sell or just looking for an affluent clientele, targeting is critical. Here are some do and do not suggestions. “To increase the likelihood of reaching a group of people who have a higher budget, though, you need to createContinue reading “Social Media Slice for July 11, 2019: Targeting Affluent Audiences with Facebook Ads; Wozniak Not a Fan of Facebook; and What to Do When Ad Data Doesn’t Match”