Social Media Slice for Friday, July 20, 2018

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Pricing Pages, Digital Detox and Your Face covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Is your client’s pricing page under-performing? Interested in nine suggested best practices to ensure it does what it’s supposed to do— make sales happen? More


SLICE SPECIAL OF THE DAY

Do you need digital detox? Work. Work. Work. Consider JOMO to improve work-life balance. More


SLICE MOTIVATION


SLICE INGREDIENTS

Want to look ahead to your business day? Things like estimated travel time to work, meetings scheduled through calendar or trips? Android users may see a new “visual snapshot” of their day based on current time, location, and recent interactions. More


SLICE ON THE GO

Biometric boarding coming to Delta Airlines if you are flying out of Detroit. Your face is your ticket. More


And… if you are looking for a marketing promotion for your small business today: National Moon Walk Day and National Ugly Truck Day

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Social Media Slice for Thursday, July 19, 2018

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Emoji, empathy and cyber security are all in the news this morning. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Emoji Marketing Makes Money. New study shows positive results to increasing usage and engagement. More


SLICE SPECIAL OF THE DAY

Empathy Marketing is a powerful B2C tool to motivate customers of small biz. But can it work for the less emotional B2B target niche? More...


SLICE MOTIVATION


SLICE INGREDIENTS

Video you are good at, but stretching your time? Not so good. How about if I share with you an article that explains how to repurpose one video into content that can populate your blog, podcast, and multiple social channels? More...


SLICE ON THE GO

Hello? Can you hear me now? Hope not!!! Connecting your computer to airport Wi-Fi networks could leave you wide open to cybersecurity issues. Which are the least safe airports, according to a new study? More


And… if you are looking for a marketing promotion for your small business today: UV Safety Awareness Month and Get to Know Your Customers Day

Social Media Slice for Wednesday, July 18, 2018

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Record Skype calls and demystifying Facebook Reach covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

How many times when a client disagreed with payment do you wish you could have recorded Skype calls to show where you discussed parameters and expectations? You can now. More


SLICE SPECIAL OF THE DAY

Demystifying Facebook Reach— for both Pages and Posts. More


SLICE MOTIVATION


SLICE INGREDIENTS

You can never have enough image editing apps at your fingertips. Or at least knowledge of them. See if any of these fitvyour technical needs. More


SLICE ON THE GO

Fly a great deal? Think you know which are the better Airlines? New survey reveals what fellow travelers think are the top companies in the world and specifically serving North America. More


And… if you are looking for a marketing promotion for your small business today: National Hot Dog Day and National Perfect Family Day.

Social Media Slice for Monday, July 16, 2018

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Advertiser fallout at Facebook and Independent Retailer Month tips covered in this issue. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Facebook advertiser fallout a reality! Ten direct-to-consumer companies recently surveyed said their marketing plans are now relying less on Facebook because: “Prices are getting high for audience segments and the feed has become a very cluttered space.” More


SLICE SPECIAL OF THE DAY

Independent Retailer Month is halfway over. It is designed to encourage consumers to shop local and celebrate indie retailers like your clients or yourself. Have you gotten involved? More


SLICE MOTIVATION


SLICE INGREDIENTS

Slack users get ready for another option. Microsoft Teams is offering a free tier — available to start ups not in the MS eco-system! More


SLICE ON THE GO

Have an opinion on in-flight cell phone use? You might be interested in the results of a recent survey of 8,000 passengers in 10 key travel markets. More


And… if you are looking for a marketing promotion for your small business today: Global Hug Your Kid Day and National Get Out of the Doghouse Day®

8 Win/Win Promotions During Independent Retailer Month

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Did you know that a dollar spent at an independent retailer usually goes on to be spent six to fifteen times in the community before heading out of town? Shop local indeed! And no better time to emphasize that than in July during Independent Retailer Month.

Independent Retailer Month encourages consumers to shop local and celebrate indie retailers, creating more sustainable cities, towns and communities. Have you seen any signs of IRM in your community? As a small business owner, have you gotten on the bandwagon of this celebration? Or as a Social Media Manager have you urged your clients to participate?

Despite whatever claims the Small Business Administration has made about federal government boosting “local” businesses, it is the power that belong to the people to support the “mom and pop” single family owner shops along Main Street USA. Independent Retailer Month encourages you to reward your community’s year ‘round support during this July promotion.

  1. Bonus buck: Give customers a $1 coupon for every $10 they spend in your store in July. The coupon is redeemable in August
  2. Badges: Create campaign buttons for your staff to wear with the message: “Proud to be independent”
  3. Meet and greet: Invite your customers to meet/chat with store owners and managers. (Yes, just like at a Farmers’ Market)
  4. Community talent: Support local designers and artists by hosting a joint in-store activity (or outside if a musical performer)
  5. Run a contest: Offer the chance for one lucky winner and friends to have a private shopping party
  6. Shopping crawl: Team up with neighboring independent retailers to host a shopping crawl providing a map and prizes for participants
  7. Charity giving: Offer to donate 10% of the purchase price for each customer to a local community charity
  8. Check-in deals: Offer every shopper that can prove he/she “checked in” or tagged your store on social media an exclusive in-store promotion.

Smallbiz Trends magazine advises During July, present your retail store at its very best. Your employees should be helpful and friendly; your products should be well stocked and attractively displayed. Whenever possible, try to be in the store yourself so you can present the face of a local small business owner. Shoppers love to support independent, community businesses where they know the owners.”

Real deals for real customers who support your business not just during the summer or tourist season, but throughout the year.

{Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs}

Social Media Slice for Thursday, July 12, 2018

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From Shopping Bags to scooters, to RDPs and the Dark Web, we have it covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Marketing your client’s products just became a bit easier on Instagram. It is expanding Shopping Bag icon access for Stories to all brands! Clicking a small shopping bag icon on a specific product within an image lets users view more product info such as item description, pricing or links to the brand’s website. Easier than a funnel? More


SLICE SPECIAL OF THE DAY

Rental scooters. Be on the look out for startup companies in big cities near you. Could be potential clients who need someone with social media skills and local contacts to spread the word. And improve municipal relations. More


SLICE MOTIVATION


SLICE INGREDIENTS

$10. That is all it takes for a hacker to infiltrate SMB online business activities. Remote Desktop Protocols are being sold on the Dark Web. RDPs are designed to let “authorized users” conveniently access another computer system remotely. Here are steps to protect your client. More


SLICE ON THE GO

Flying to China soon? Marriott hotel chain is testing facial recognition technology in its check-in process at two separate hotels in Hangzhou and Sanya. Should speed up the process. But are you giving up privacy boundaries? More


And… if you are looking for a marketing promotion for your small business today: National Simplicity Day and Wild About Wildlife Month.

Social Media Slice for Tuesday, July 10

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Pinterest has strong reach. Timehop has data breach. Those and other stories in today’s’ edition. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Pinterest. Can your client make $$ off it? Three influencers say yes you can. But you need to treat it as more than a repository for pictures. It is not Instagram. Pinterest is the number one shopping destination for millenials, a leading driver of website traffic, an online shopping hub, and a powerful search engine, Here are tips to maximize your presence on Pinterest. More


SLICE SPECIAL OF THE DAY

Security breach affecting 21 million users hits Timehop, a service that surfaces a user’s past social media content. Bad news: over 4 million phone numbers breached, along with usernames and email addresses. Good (?) news: no financial data affected, nor evidence of any improper account access at this point. More


SLICE MOTIVATION


SLICE INGREDIENTS

Knowing what the competition is doing provides you strategic advantage — especially on Facebook. I have posted tips before. Get ready, more to come. More.


SLICE ON THE GO

Shark Week on TV is having an effect in the air. No not the next installment of Sharknado! Southwest Airlines is rolling out 5 shark-themed designs on its Boeing 737 aircraft. Then use Flight Aware to track the flights, and share plane-spotting photos on Twitter with @SouthwestAir using the hashtag #SharksTakeFlight.” More


And… if you are looking for a marketing promotion today for your small business: July is National Picnic Month and today is Teddy Bear Picnic day.