Social Media Slice for Thursday, July 19, 2018

Standard

Emoji, empathy and cyber security are all in the news this morning. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Emoji Marketing Makes Money. New study shows positive results to increasing usage and engagement. More


SLICE SPECIAL OF THE DAY

Empathy Marketing is a powerful B2C tool to motivate customers of small biz. But can it work for the less emotional B2B target niche? More...


SLICE MOTIVATION


SLICE INGREDIENTS

Video you are good at, but stretching your time? Not so good. How about if I share with you an article that explains how to repurpose one video into content that can populate your blog, podcast, and multiple social channels? More...


SLICE ON THE GO

Hello? Can you hear me now? Hope not!!! Connecting your computer to airport Wi-Fi networks could leave you wide open to cybersecurity issues. Which are the least safe airports, according to a new study? More


And… if you are looking for a marketing promotion for your small business today: UV Safety Awareness Month and Get to Know Your Customers Day

Advertisements

Social Media Slice for Wednesday, July 18, 2018

Standard

Record Skype calls and demystifying Facebook Reach covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

How many times when a client disagreed with payment do you wish you could have recorded Skype calls to show where you discussed parameters and expectations? You can now. More


SLICE SPECIAL OF THE DAY

Demystifying Facebook Reach— for both Pages and Posts. More


SLICE MOTIVATION


SLICE INGREDIENTS

You can never have enough image editing apps at your fingertips. Or at least knowledge of them. See if any of these fitvyour technical needs. More


SLICE ON THE GO

Fly a great deal? Think you know which are the better Airlines? New survey reveals what fellow travelers think are the top companies in the world and specifically serving North America. More


And… if you are looking for a marketing promotion for your small business today: National Hot Dog Day and National Perfect Family Day.

Social Media Slice for Tuesday, July 17, 2018

Standard

The most expensive states to run ads and better ways to manage your ads covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

IMG_4673

Survey says… the most expensive states to advertise in are… depends on the industry. SEM Rush has all the data. And I have it for you. More


SLICE SPECIAL OF THE DAY

Irritating as it is to click a link and get hit with broken link message 404, ever wondered why you got it and even more so why it is called a 404? More


SLICE MOTIVATION

IMG_4671


SLICE INGREDIENTS

Facebook Ad Manager’s “Import Ads” and “Split Audiences” features can provide you tools to better manage your ad campaigns. More


SLICE ON THE GO

Do you travel so much that your accountant or VA requests expense reports? And you bring in crumpled receipts and scribbled figures on lunch napkins? There is an app for that. Actually I have info on 5! More


And… if you are looking for a marketing promotion for your small business: World Emoji Day and in 1902 the first air conditioner was created by Willis Carrier in Buffalo, New York on this day. Cool!

Social Media Slice for Monday, July 16, 2018

Standard

Advertiser fallout at Facebook and Independent Retailer Month tips covered in this issue. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Facebook advertiser fallout a reality! Ten direct-to-consumer companies recently surveyed said their marketing plans are now relying less on Facebook because: “Prices are getting high for audience segments and the feed has become a very cluttered space.” More


SLICE SPECIAL OF THE DAY

Independent Retailer Month is halfway over. It is designed to encourage consumers to shop local and celebrate indie retailers like your clients or yourself. Have you gotten involved? More


SLICE MOTIVATION


SLICE INGREDIENTS

Slack users get ready for another option. Microsoft Teams is offering a free tier — available to start ups not in the MS eco-system! More


SLICE ON THE GO

Have an opinion on in-flight cell phone use? You might be interested in the results of a recent survey of 8,000 passengers in 10 key travel markets. More


And… if you are looking for a marketing promotion for your small business today: Global Hug Your Kid Day and National Get Out of the Doghouse Day®

Social Media Slice for Friday, July 13, 2018

Standard

Conversions, exhaustion and scheduling Facebooks posts covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Conversions rates are critical responses to your Facebook marketing efforts. They drive purchases and actions. HootSuite has 11 tips to improve your efforts. More


SLICE SPECIAL OF THE DAY

It happens to many of us. You get to a point where you are feeling overwhelmed, confused, exhausted, or unmotivated inside your business. Melyssa Griffin shares a podcast interview with YouTube sensation Sunny Lenarduzzi discussing being on the verge of burnout. More


SLICE MOTIVATION


SLICE INGREDIENTS

Did you know that you could use a free tool such as Google Drive along with Facebook Publishing Tools to schedule a month’s worth of posts to your page or a group? More


SLICE ON THE GO

Travel in another city or even in your own can be hazardous if you don’t have a car and need a ride. Cab? Uber? Lyft? There are scams to be avoided! More


And… if you are looking for a marketing promotion for your small business: 

  • Today is of course Friday the 13th
  • National Mac and Cheese Day on July 14
  • National Ice Cream Day on July 15

Social Media Slice for Thursday, July 12, 2018

Standard

From Shopping Bags to scooters, to RDPs and the Dark Web, we have it covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Marketing your client’s products just became a bit easier on Instagram. It is expanding Shopping Bag icon access for Stories to all brands! Clicking a small shopping bag icon on a specific product within an image lets users view more product info such as item description, pricing or links to the brand’s website. Easier than a funnel? More


SLICE SPECIAL OF THE DAY

Rental scooters. Be on the look out for startup companies in big cities near you. Could be potential clients who need someone with social media skills and local contacts to spread the word. And improve municipal relations. More


SLICE MOTIVATION


SLICE INGREDIENTS

$10. That is all it takes for a hacker to infiltrate SMB online business activities. Remote Desktop Protocols are being sold on the Dark Web. RDPs are designed to let “authorized users” conveniently access another computer system remotely. Here are steps to protect your client. More


SLICE ON THE GO

Flying to China soon? Marriott hotel chain is testing facial recognition technology in its check-in process at two separate hotels in Hangzhou and Sanya. Should speed up the process. But are you giving up privacy boundaries? More


And… if you are looking for a marketing promotion for your small business today: National Simplicity Day and Wild About Wildlife Month.

Social Media Slice for Wednesday, July 11, 2018

Standard

Augmented Reality ads on Facebook and Visual Search feature on Snapchat among today’s items. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

New from Facebook: AR ads that initially resemble regular in-feed ads, but feature a “tap to try on” CTA which triggers augmented reality capabilities. Because these AR ads are also shoppable, users can decide to buy the products after trying on themselves (for example, sunglasses or makeup). More


SLICE SPECIAL OF THE DAY

Snapchat appears to be testing a new visual search feature where, according to WERSM, users simply “press and hold to identify an object, song, barcode,” and data is sent “to Amazon, Shazam, and other partners.” As soon as an object or barcode is scanned the user can then “See all results at Amazon.” More


SLICE MOTIVATION


SLICE INGREDIENTS

In a recent survey, as many as 90% of businesses reported experiencing unexpected internet down time. What about you? There is a new subscription based service to consider. More


SLICE ON THE GO

Hopefully you don’t fly Southwest Airlines just for the “free” peanuts, but if you do, time for a switcheroo. Come Aug. 1, no more peanuts. More


And… if you are looking for a marketing promotion for your small business today: All American Pet Photo Day and Lost Pet Prevention Month