What You Should Know That You Didn’t Know About Color Selections

Colors selections are sadly an after-thought in small business web page design, ad content, and in your Instagram pictures. Not your fault. You are a merchant, accountant, entrepreneur, etc., not a graphic designer. But, be advised there are studies that point to consumers making subconscious judgements about a product or service within 90 seconds ofContinue reading “What You Should Know That You Didn’t Know About Color Selections”

Tuesday Teaching Tips: Instagram Videos

Videos engage. Videos tell a story. Videos sell a product or service. And they are all over the place! In a 2019 WyzOwl survey, 87% of businesses confirmed they now use video as a marketing tool. But there is the downside; 90% of businesses say they also feel competition and noise are on the rise.Continue reading “Tuesday Teaching Tips: Instagram Videos”

Social Media Slice for December 18, 2019: Instagram to Flag Potentially Offensive or Bullying Captions; How to Use Google Search Console to Boost Business; 42 Digital Marketing Trends You Can’t Ignore in 2020

MAIN SLICE 📌 Instagram to Flag Potentially Offensive or Bullying Captions- Let’s be clear. Instagram won’t block your caption. It just will nudge you that similar wording has been flagged previously. So watch out! “In addition to helping reduce online bullying, Instagram hopes the feature will also help to educate users about what sort ofContinue reading “Social Media Slice for December 18, 2019: Instagram to Flag Potentially Offensive or Bullying Captions; How to Use Google Search Console to Boost Business; 42 Digital Marketing Trends You Can’t Ignore in 2020”

Social Media Slice for December 12, 2019: Pinterest Releases Top 100 Trends List; Local Algorithm Involves Relevance, Proximity, and Prominence; How to Write Persuasive Instagram Ads, Captions, and Bios

MAIN SLICE 📌 Pinterest Releases Top 100 Trends List- Not another list? Ah, but this goes beyond trends and could actually reveal cultural shifts for the new decade! “People are spending more and more time at home, and this means big business for companies that concentrate on home decor, athleisure, and even delivery services. There’sContinue reading “Social Media Slice for December 12, 2019: Pinterest Releases Top 100 Trends List; Local Algorithm Involves Relevance, Proximity, and Prominence; How to Write Persuasive Instagram Ads, Captions, and Bios”

Social Media Slice for December 9, 2019: Hiding Likes, More Than What You Think; What is YouTube View Velocity and Why You Should Care; Pantone Color Institute Announces Color Of The Year 2020

MAIN SLICE 📌 Hiding Likes, More Than What You Think- So we’ve been told that Facebook & Instagram are hiding likes to reduce bullying and make us feel less self-conscious when posts don’t get much engagement. But insider thinking is hiding likes will increase the number of posts people make! More people. More ads. “MoreContinue reading “Social Media Slice for December 9, 2019: Hiding Likes, More Than What You Think; What is YouTube View Velocity and Why You Should Care; Pantone Color Institute Announces Color Of The Year 2020”

Social Media Slice for December 5, 2019: Instagram Begins Enforcing Age Restrictions; Secret’s New Ad Campaign Promotes Women-Owned Firms; End-of-the-Year Cleanup Checklist for Windows

MAIN SLICE 📌 Instagram Begins Enforcing Age Restrictions- Although it isn’t clear how Instagram will verify, it will soon demand birth dates on signups to protect youth. It could also lead to “more tailored experiences” for users. “It seems that the first step could be to allow businesses to restrict what ages can view theirContinue reading “Social Media Slice for December 5, 2019: Instagram Begins Enforcing Age Restrictions; Secret’s New Ad Campaign Promotes Women-Owned Firms; End-of-the-Year Cleanup Checklist for Windows”

Social Media Slice for November 25, 2019: TikTok Starts Testing ‘Shopping Cart’ Social Commerce Feature; WordPress Beefs Up SMB Monetization Options; How to Follow and Unfollow Topics on Twitter

MAIN SLICE 📌 TikTok Starts Testing ‘Shopping Cart’ Social Commerce Feature- First shoppable ads. Now testing giving influencers the ability to use social commerce URLs in their videos! A simple click of the in-video link will connect viewers to an Amazon store where they can buy official merchandise. “This new feature could very well poseContinue reading “Social Media Slice for November 25, 2019: TikTok Starts Testing ‘Shopping Cart’ Social Commerce Feature; WordPress Beefs Up SMB Monetization Options; How to Follow and Unfollow Topics on Twitter”

Social Media Slice for November 22, 2019: Some Users Can Now Schedule Tweets Via Twitter; Android Gift-Giving Guide; How To Grow Instagram Followers After Algorithm Changes

MAIN SLICE 📌 Some Users Can Now Schedule Tweets Via Twitter- Whoa! What? Ok, it is not an edit button. But to be able to schedule direct instead of using 3rd party sites, interesting. Still in beta testing. “Tweet scheduling on twitter .com? Yes please! Starting today, we’re experimenting with bringing one of @TweetDeck’s handiestContinue reading “Social Media Slice for November 22, 2019: Some Users Can Now Schedule Tweets Via Twitter; Android Gift-Giving Guide; How To Grow Instagram Followers After Algorithm Changes”

Social Media Slice for November 20, 2019: Growing Number of Millennials Plan to Rent Indefinitely; Squarespace Ups Its Social Game; Why You Need a Social Media Hashtag Strategy

MAIN SLICE 📌 Growing Number of Millennials Plan to Rent Indefinitely- How does that relate to you as a social media marketer? Negatively if you have any realtor clients. But a big opportunity if you can pitch to apartment management firms. Check out Apartment List survey results. “The reasoning for this is multifaceted. According toContinue reading “Social Media Slice for November 20, 2019: Growing Number of Millennials Plan to Rent Indefinitely; Squarespace Ups Its Social Game; Why You Need a Social Media Hashtag Strategy”