Social Media Slice for November 20, 2019: Growing Number of Millennials Plan to Rent Indefinitely; Squarespace Ups Its Social Game; Why You Need a Social Media Hashtag Strategy

MAIN SLICE 📌 Growing Number of Millennials Plan to Rent Indefinitely- How does that relate to you as a social media marketer? Negatively if you have any realtor clients. But a big opportunity if you can pitch to apartment management firms. Check out Apartment List survey results. “The reasoning for this is multifaceted. According toContinue reading “Social Media Slice for November 20, 2019: Growing Number of Millennials Plan to Rent Indefinitely; Squarespace Ups Its Social Game; Why You Need a Social Media Hashtag Strategy”

Social Media Slice for November 7, 2019: Facebook May Start Asking For A Selfie To Verify Your Identity; Pinterest Top Trends for November 2019; How to Use LinkedIn Video to Acquire More Customers

MAIN SLICE 📌 Facebook May Start Asking For A Selfie To Verify Your Identity- No word on how this would work for small biz accounts (owner or admin faces, not the biz storefront or logo?). But is this more security or more invasion of privacy? “…according to Jane Manchun Wong, the company is now workingContinue reading “Social Media Slice for November 7, 2019: Facebook May Start Asking For A Selfie To Verify Your Identity; Pinterest Top Trends for November 2019; How to Use LinkedIn Video to Acquire More Customers”

Social Media Slice for October 22, 2019: More Mobile Shopping Expected This Holiday Season; LinkedIn and Facebook News on Podcast; Problems Scheduling Facebook Page Posts

MAIN SLICE 📌 More Mobile Shopping Expected This Holiday Season- Not what your brick & mortar clients want to hear. In a daVinci Payments poll of 675 women, ages 18 to 75, 47% said they expect to make more than half of their holiday purchases digitally. “Other recent survey results also indicate online shopping couldContinue reading “Social Media Slice for October 22, 2019: More Mobile Shopping Expected This Holiday Season; LinkedIn and Facebook News on Podcast; Problems Scheduling Facebook Page Posts”

Social Media Slice for October 17, 2019: Twitter User Info Used for Targeted Ads; 10 Smart Ways to Grow Business with LinkedIn; Getting More Backlinks is a Good Thing

MAIN SLICE 📌 Twitter User Numbers and Emails Accidentally Used for Targeted Ads- Oh oh. Don’t need 280 characters/spaces to get point across. Did you by any chance provide Twitter an email address or phone number, as a form of two-factor authentication? It could have inadvertently been used for advertising purposes. “When an advertiser uploadedContinue reading “Social Media Slice for October 17, 2019: Twitter User Info Used for Targeted Ads; 10 Smart Ways to Grow Business with LinkedIn; Getting More Backlinks is a Good Thing”

Social Media Slice for October 4, 2019: Linkedin Opens Nominations For #BestofPages 2019; Solid Link Building Tips; Techniques to Reduce Your Facebook Ad Spend

MAIN SLICE Linkedin Opens Nominations For #BestofPages 2019- Think your client’s small biz LinkedIn page is hot? Impress your client. Put it up for award status. Submit a page by posting an update on your feed @ mentioning the page and including the #BestofPages hashtag. “The winners will be the Pages that gathered the largestContinue reading “Social Media Slice for October 4, 2019: Linkedin Opens Nominations For #BestofPages 2019; Solid Link Building Tips; Techniques to Reduce Your Facebook Ad Spend”

Social Media Slice for October 3, 2019: LinkedIn Adds New Audience, Targeting, And Reporting Features; Instagram Hashtag Secrets Revealed; Your Password Habits Are Terrible

MAIN SLICE LinkedIn Adds New Audience, Targeting, And Reporting Features- ‪Looking for more reach & insights from LinkedIn? It has just added better audience forecasting & intelligence, new boolean logic in targeting, and more sophisticated reporting to LinkedIn ads in Campaign Manager. ‬ “When asked about which targeting capabilities they wanted, many advertisers chose BooleanContinue reading “Social Media Slice for October 3, 2019: LinkedIn Adds New Audience, Targeting, And Reporting Features; Instagram Hashtag Secrets Revealed; Your Password Habits Are Terrible”

Social Media Slice for October 2, 2019: Survey Ranks Social Media Platforms by Trust Perceptions; 11 Common Blogging Mistakes You Can Avoid; So You Think You Know About Facebook Advertising

MAIN SLICE Survey Ranks Social Media Platforms by Trust Perceptions- Business Insider asked people to rank the seven major digital social networks Facebook, YouTube, Instagram, LinkedIn, Pinterest, Twitter and Snapchat on the basis of six categories of digital trust. LinkedIn was #1! “According to the survey, Facebook again ranked the last with worse results displayedContinue reading “Social Media Slice for October 2, 2019: Survey Ranks Social Media Platforms by Trust Perceptions; 11 Common Blogging Mistakes You Can Avoid; So You Think You Know About Facebook Advertising”

Social Media Slice for September 23, 2019: Google Search Now Lets You Find ‘Key Moments’ Within Videos; Curbing Digital Ad Fraud; Repurposing Facebook Live Video For LinkedIn

MAIN SLICE Google Search Now Lets You Find ‘Key Moments’ Within Videos- Too bad you can’t skim a video like you can with text when you’re looking for specific content. 🤔 Why, yes you can! Thanks to Google timestamps. “For example, when you search for a how-to video with multiple steps, or longer videos likeContinue reading “Social Media Slice for September 23, 2019: Google Search Now Lets You Find ‘Key Moments’ Within Videos; Curbing Digital Ad Fraud; Repurposing Facebook Live Video For LinkedIn”

Social Media Slice for September 19, 2019: Pinterest Tips on Halloween Marketing; Making the LinkedIn Algorithm Work for You; Adding Facebook Video Polls

MAIN SLICE Pinterest Tips on Halloween Marketing- Halloween? Yes it is just a month away and savvy marketers are looking for any trends to give their clients an edge. Are you one of them? Pinterest has published a Halloween insights guide, based on the last 12 months of data. “Remakes are a thing in 2019,Continue reading “Social Media Slice for September 19, 2019: Pinterest Tips on Halloween Marketing; Making the LinkedIn Algorithm Work for You; Adding Facebook Video Polls”

Social Media Slice for September 12, 2019: SnapChat Readies 2020 News Push; Revealing Review of Google Ad Recommendations; How to Create and Manage a Successful LinkedIn Group

MAIN SLICE SnapChat Readies 2020 News Push- SnapChat is creating a dedicated news channel specifically for the 2020 debates. Snapchat wants to be THE place where young people get all of their political news— and candidates see that value. “All of the top-tier candidates as of last week have now launched Snapchat accounts this cycle,Continue reading “Social Media Slice for September 12, 2019: SnapChat Readies 2020 News Push; Revealing Review of Google Ad Recommendations; How to Create and Manage a Successful LinkedIn Group”