Social Media Slice for August 28, 2019: Real-time Engagement with LinkedIn Live; How to Make Your Brand ‘Lit’ to Gen Z, By a Gen Z; Pinterest Insights on Seasonal Pin Trends

MAIN SLICE Real-time Engagement with LinkedIn Live- It is in limited beta right now but numbers coming from the LinkedIn Live test are impressive: broadcasters are seeing 7x more reactions and 24x more comments on average for live streams compared to regular video! ‪”…ways to use LinkedIn Live as part of your content strategy: TransportContinue reading “Social Media Slice for August 28, 2019: Real-time Engagement with LinkedIn Live; How to Make Your Brand ‘Lit’ to Gen Z, By a Gen Z; Pinterest Insights on Seasonal Pin Trends”

Social Media Slice for August 15, 2019: Facebook Groups You’re Either Public or Private Now; 5 Ways LinkedIn Advertising Is Different; Gmail Offers New Scheduler for Sending Emails

MAIN SLICE Facebook Groups, You’re Either Public or Private Now- Big change for Admins of Group Pages… pretty much in keeping with FB head honcho Mark Zuckerberg forecast of making Groups more important. Public, closed, and secret settings now switch to just public and private. “We’re making this change because we’ve heard from people thatContinue reading “Social Media Slice for August 15, 2019: Facebook Groups You’re Either Public or Private Now; 5 Ways LinkedIn Advertising Is Different; Gmail Offers New Scheduler for Sending Emails”

Social Media Slice for August 14, 2019: LinkedIn Adding New Audience Insights; YouTube Non-Video Google Ad Campaigns; and Reaching People with Facebook Ads Based on Search Terms

MAIN SLICE LinkedIn Adding New Audience Insights Through Third-Party Partnerships- This is big news for social media managers. If you could better understand what audience subsets want to see more of and what they’re discussing, wouldn’t that give you a competitive advantage in the marketplace? “LinkedIn is currently seeing ‘record levels of engagement’. If yourContinue reading “Social Media Slice for August 14, 2019: LinkedIn Adding New Audience Insights; YouTube Non-Video Google Ad Campaigns; and Reaching People with Facebook Ads Based on Search Terms”

Social Media Slice for August 9, 2019: Twitter Drops 3rd Party Data Providers; Selling More on Instagram with Shoppable Posts; and Turning LinkedIn Website Demographics Into a Marketing Tool

MAIN SLICE Twitter Drops 3rd Party Data Providers- Third-party data integration takes another hit as Twitter decides to walk away. This means the pressure is on advertisers to dig up their own consumer info if they want it for targeting ads. “Twitter said it would stop integrating with third-party data providers, like Acxiom, Oracle DataContinue reading “Social Media Slice for August 9, 2019: Twitter Drops 3rd Party Data Providers; Selling More on Instagram with Shoppable Posts; and Turning LinkedIn Website Demographics Into a Marketing Tool”

Social Media Slice for July 26, 2019: Freelancers List Services on LinkedIn Profile; Creative Instagram Story Ideas; and Getting to Know Google My Business

MAIN SLICE Freelancers List Services on LinkedIn Profile- This is breaking big news for social media managers and virtual assistants!!! Right there in the first impression section of your profile, you can share what you do. But — you need to have a Premium Business subscription in the U.S. “If you’ve noted that you provideContinue reading “Social Media Slice for July 26, 2019: Freelancers List Services on LinkedIn Profile; Creative Instagram Story Ideas; and Getting to Know Google My Business”

Social Media Slice for July 24, 2019: Messenger Kids Is In Time Out; Emoji Can Make Businesses Smile; Updating LinkedIn Profile Settings

MAIN SLICE Messenger Kids Is In Time Out- Facebook can’t keep from screwing up and this time kids were at risk. Normally, a child on Messenger Kids can only start conversations with parental-approved users. But group chat allows whoever started the chat to invite anyone who was permitted to chat with him/her— even if thatContinue reading “Social Media Slice for July 24, 2019: Messenger Kids Is In Time Out; Emoji Can Make Businesses Smile; Updating LinkedIn Profile Settings”

Social Media Slice for July 16, 2019: Gen Z Not Liking Facebook; LinkedIn Updates Pages and Algorithm; and Top 10 Widgets to Improve Your Website

MAIN SLICE Gen Z Not Liking Facebook- Numbers coming in indicate that Facebook is not where you want to be if your client wants the Gen Z demographic. Seems 30% of teens asked about social media platforms previously used but not anymore, named Facebook. “Some of the young adults surveyed said that Facebook had becomeContinue reading “Social Media Slice for July 16, 2019: Gen Z Not Liking Facebook; LinkedIn Updates Pages and Algorithm; and Top 10 Widgets to Improve Your Website”

Social Media Slice for July 12, 2019: Pinterest Looking Better for DTC Market; Thumbnails Point to Your YouTube Video; and Using LinkedIn to Turn Cold Prospects Into Warm Leads

MAIN SLICE Pinterest Looking Better for DTC Market- In a recent survey of 40 advertising executives, 14% said Pinterest ad costs have decreased 👇for them in the past year, while they’ve 👆increased on platforms like YouTube and Instagram. Ok. It is only 40 out of thousands. But still a Direct to Consumer trend is noteworthyContinue reading “Social Media Slice for July 12, 2019: Pinterest Looking Better for DTC Market; Thumbnails Point to Your YouTube Video; and Using LinkedIn to Turn Cold Prospects Into Warm Leads”

Social Media Slice for June 28, 2019: Instagram Getting Ready to Show More Ads; Care and Feeding of LinkedIn Audience; and Warming Up Cold Audiences with Facebook

MAIN SLICE Instagram Getting Ready to Show More Ads- Like more options on placing ads for your small biz client? Sure you do. Instagram understands. It will soon bring ads to the Explore section. Probably over the next few months. “The ads aren’t headed for the Explore grid view displaying only a tilework of photosContinue reading “Social Media Slice for June 28, 2019: Instagram Getting Ready to Show More Ads; Care and Feeding of LinkedIn Audience; and Warming Up Cold Audiences with Facebook”

Social Media Slice for June 14, 2019: State of Social Media Usage and Advertising in 2019; Successfully Selling on Social Media; and History of Advertising on LinkedIn

MAIN SLICE State of Social Media Usage and Advertising in 2019- There is a very comprehensive overview of social media that every SM Manager should follow. Mary Meeker’s annual Internet Trends Report reveals that ad spend has 👆 by 22% since last year. Biggest contributor? Mobile. “When it comes to the ad share and theContinue reading “Social Media Slice for June 14, 2019: State of Social Media Usage and Advertising in 2019; Successfully Selling on Social Media; and History of Advertising on LinkedIn”