Social Media Slice for Monday, August 13, 2018

Responding to reviews, dealing with website security, and extra FB page authorizations head up today’s news. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing. MAIN SLICE Reviews. Small biz love them. Small biz hate them. As a Social Media Manager your job isContinue reading “Social Media Slice for Monday, August 13, 2018”

Trump Tweet Tells Tale

Sunday, August 5th, 2018 began fairly much the same as any other Sunday, post-2016 Presidential Election. President Donald Trump was spewing forth poorly written, poorly thought out tweets. And then came this. Contradicting sworn testimony that the meeting had been about anything and everything but digging up dirt on Hilary Clinton, this tweet seems toContinue reading “Trump Tweet Tells Tale”

Social Media Slice for Thursday, July 19, 2018

Emoji, empathy and cyber security are all in the news this morning. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing. MAIN SLICE Emoji Marketing Makes Money. New study shows positive results to increasing usage and engagement. More… SLICE SPECIAL OF THE DAY EmpathyContinue reading “Social Media Slice for Thursday, July 19, 2018”

17 Visions of Tomorrow’s Social Media Landscape

How can we possibly predict what the future will look like, so we can better prepare today for the realities of tomorrow? That is the question asked by Peter Kozodoy in a recent piece for Inc. Magazine. But it is an every day question posed by Social Media Managers, what with regular Facebook adjustments beingContinue reading “17 Visions of Tomorrow’s Social Media Landscape”

Social Media By the Numbers at Enterprise Center

One of the major problems that Social Media Managers have when dealing with their clients is the distorted levels of expectations about ROI (return on investment… of time and money) by the clients. Social Media is not an over night wonder pill. If only the merchants of Main Street USA could understand the statistics, orContinue reading “Social Media By the Numbers at Enterprise Center”

Small Biz Growth– With a Little Help from Friends in the Marketplace

Small businesses in small towns across America are fighting for survival. But, getting to know the people and small businesses of Wabash Indiana, winner of the Small Business Revolution’s Main Street $500,000 Makeover has been a heartwarming journey, filled with hope and promise when all players in the marketplace come together. For this makeover, AmandaContinue reading “Small Biz Growth– With a Little Help from Friends in the Marketplace”

Your Blog Intro Paragraph, Setting the Correct Hook

Introductory paragraphs are fishing trips ripe for disaster; launch yourself using the wrong hooks and lures, and you’ll lose all the fish before you get to the end paragraph. An early blog of mine covered this topic and I thought it was time to repeat it for those of you small business owners who areContinue reading “Your Blog Intro Paragraph, Setting the Correct Hook”

Pokemon Go – How To Lure in Customers to Your Small Biz

Hula Hoops, pet rocks, Cabbage Patch Kids. Fads come & go. Even the big ones. But Pokemon Go has the added element crucial to your small business that none of the rest had: exterior exploration. The others were played by oneself, in a room or backyard. Pokemon Go takes the player away from home, usuallyContinue reading “Pokemon Go – How To Lure in Customers to Your Small Biz”

Monday, Monday — And All Those E-mails

Had a nice weekend? Didn’t look once at your small business e-mails? Now it’s Monday and you dread the minefield of unwanted communique’s that have been dropped into your small business account? You need to address real customer issues. Here’s a quick way to identify and neutralize: use your e-mail’s search option to unsubscribe! CourtesyContinue reading “Monday, Monday — And All Those E-mails”

Making Small Business Saturday Work For You

Just hanging a sign in front of your store, announcing to the world that you are a small business, will not automatically encourage a flock of shoppers to swarm your shelves and counters this weekend on Small Business Saturday. But it will let customers know that you are part of a movement that is lookingContinue reading “Making Small Business Saturday Work For You”