Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem

Salem Ma. has been world-renowned for its spooky October month-long tourist-facing celebration of Halloween promoted in/and by its downtown business district. But in recent years, it has shown a softer side in February with a Valentine’s Day-themed chocolate & ice sculpture festival for lovers and families to enjoy. It is called Salem’s So Sweet andContinue reading “Stores & Shops Show Support as Spooky Salem Switches to Sweet Salem”

Salem Businesses Looking to Attract Local Workers for Retail & Hospitality Job Fair

Have you visited Salem Ma and ever thought you would like to work and live in the area? I did. Eventually, I made the move a decade ago. What’s stopping you? A job? Salem is a service-oriented community and if your interests or skills are aligned towards a retail & hospitality job, have I gotContinue reading “Salem Businesses Looking to Attract Local Workers for Retail & Hospitality Job Fair”

Farmers’ Markets Cultivate Customers for Neighboring Small Biz

Whether you are in a large metro area like Boston or a suburban community such as Salem, Ma, you can find a Farmers’ Market. They are everywhere in the USA. And they are thriving. Total combined annual sales at U.S. farmers’ markets is estimated to be at the $1 billion mark. And that doesn’t evenContinue reading “Farmers’ Markets Cultivate Customers for Neighboring Small Biz”

Meals and Marketing During Salem “Fall Restaurant Week” Promotion

Drumming up business for one restaurant during the fall off-season is often a tough sell, as any Social Media or Marketing Manager can tell you. Doing it for an entire Downtown District of small business eateries would then seem to be a formidable task. It used to be until the advent of Restaurant Week marketingContinue reading “Meals and Marketing During Salem “Fall Restaurant Week” Promotion”

Salem “Tavern in the Square” Abandons Homeless, Elderly, and Veterans for Thanksgiving

This is an open letter to O’Neill’s, Beer Works, Fins, etc. in Salem, Ma. I am asking. I am imploring. I am begging for some small business eatery to come forward and pick up the Thanksgiving meal baton that Tavern in the Square dropped and kicked into the dirt. Two weekends ago the centrally locatedContinue reading “Salem “Tavern in the Square” Abandons Homeless, Elderly, and Veterans for Thanksgiving”

Social Media Slice for Tuesday, August 21, 2018

Look out! Changes coming to Facebook Business Pages. Plus tips on headline writing and the best of business laptops for 2018. All covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing. MAIN SLICE Streamlining the customer experience to improve the buyer conversionContinue reading “Social Media Slice for Tuesday, August 21, 2018”

Volunteers Pay It Forward in Salem Ma. How About in Your Community?

“Life’s most persistent and urgent question is, what are you doing for others?” – Martin Luther King, Jr In today’s “everything is about me” environment, from the President’s self-serving tweets to the busy-body racist neighbors questioning whether someone who lives in an apartment complex has the right to use “their” pool, I sometimes wonder whereContinue reading “Volunteers Pay It Forward in Salem Ma. How About in Your Community?”

Beyond the Front Door, Working with Competitors to Benefit Community

Dynamic partnerships await small business merchants (and their Social Media Managers) who venture beyond their front door and reach out to fellow merchants, be they competitors or not. Usually the driving force is not profit but to do something beneficial for the community. For in displaying a genuine give a damn attitude about their customers,Continue reading “Beyond the Front Door, Working with Competitors to Benefit Community”

Social Media By the Numbers at Enterprise Center

One of the major problems that Social Media Managers have when dealing with their clients is the distorted levels of expectations about ROI (return on investment… of time and money) by the clients. Social Media is not an over night wonder pill. If only the merchants of Main Street USA could understand the statistics, orContinue reading “Social Media By the Numbers at Enterprise Center”

Why Your Small Business Needs Blogs— And Me

B2C companies which feature blogs on their websites generate 88% more leads per month than those that do not. This is according to HubSpot, the world’s leading inbound marketing and sales platform. Let that settle in. Businesses which generate blogs about interesting things (along with their services or products) generate 88% more leads per monthContinue reading “Why Your Small Business Needs Blogs— And Me”