Social Media Slice for Wednesday, August 15, 2018

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Business messaging, collecting leads and turning still shots into videos — all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Business messaging is a big deal says Facebook. And it has a lot of facts & figures to back that statement up. Does your social media client have a presence on Messenger and actively monitor it? More


SLICE SPECIAL OF THE DAY

Recently Jon Loomer wrote about a new way for advertisers to collect leads within a Canvas. But, he says, “there’s been quite a bit of confusion about how you then collect those leads — as well as whether you can create audiences of this engagement for targeting and excluding. I wrote a new blog post to clear those questions up.” More


SLICE MOTIVATION


SLICE INGREDIENTS

You may not be great yet with creating videos or on a limited budget, but you feel pretty good about your picture taking skills. Got some powerful still shots that could deliver impact on your client’s target market? Facebook has “developed a production approach called Create to Convert, an easy framework to add lightweight motion to still images to create more compelling and effective direct-response ads.” More


SLICE ON THE GO

Don’t want it known you aren’t home when traveling? So you disable Location History on your cell. Google still tracks users’ locations, it turns out. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

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Social Media Slice for Tuesday, August 14, 2018

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How skipping ads is a good thing, plus Facebook Targeting and Fax hacking, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Skipping ads could be a good thing. What? Hoping to “deliver a more personalized experience and a more engaging audience to our advertisers,” Spotify is testing (in Australia) an option that lets listeners skip video & audio ads whenever they want, so they can get back to the music sooner. More


SLICE SPECIAL OF THE DAY

Professional Targeting Options. Facebook giveth, then taketh away. And now it bringeth some back! More


SLICE MOTIVATION


SLICE INGREDIENTS

Fax hacking is a reality. Fax machines are still the way to go to transmit info for many small biz. Perhaps yours? Don’t be complacent. 46 million fax machines worldwide. Just waiting for hackers to easily get the number and send a malicious, crafted image file by fax to a potential victim. More


SLICE ON THE GO

Just a travel advisory today. Not all wall sockets at airports are created equal. Some aren’t real. There is a prank going around using outlet stickers to irritate people needing to refuel drained cell phones and laptops. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Monday, August 13, 2018

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Responding to reviews, dealing with website security, and extra FB page authorizations head up today’s news.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Reviews. Small biz love them. Small biz hate them. As a Social Media Manager your job is to get your clients to peacefully coexist with both the good and bad reviews. Here is a solid Monday Morning read on “responding.” More


SLICE SPECIAL OF THE DAY

Manage pages for clients that have large followings? Facebook is going to be asking you to go through an additional authorization process before it will allow you to post and manage your page. More


SLICE MOTIVATION

To get you started this week:


SLICE INGREDIENTS

Security at your website “ends” with an “s” as in “https.” Tips on improving website security for your client website. More


SLICE ON THE GO

Vegan, gluten-free meals are beginning to take off on airplane tray tables as options perceived as fresher, healthier and made with high-quality ingredients become more in demand. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Wednesday, August 8, 2018

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Facebook unleashes mobile changes to appeal to SMB, we look at new features of Galaxy Tab S-4 for SMB and advice on FB ad frequency, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Local small biz — do you own, manage one or handle social media for one? Facebook has just dropped a toolbox full of features for you that will redesign Pages on mobile to bring forward the most relevant action needed by most customers. More


SLICE SPECIAL OF THE DAY

Facebook Ad Frequency. What is it? Ideal frequency and considerations? Those and more questions posed & answered in this blog posted by our friend Jon Loomer. More


SLICE MOTIVATION


SLICE INGREDIENTS

New from Samsung, the Galaxy Tab S4, is the first to use DeX, it comes with an S pen and is aimed at you Social Media Managers that need a workhorse tablet while managing clients and pitching to prospects away from office and PC.
More


SLICE ON THE GO

Woman & cello kicked off airplane, even though she had purchased 2 tickets. You’ve seen or heard the story? Negative PR for the airline. How would you have handled the social media response to elevate the airline’s message of safety concerns. More...


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Ice Cream is Sweet Way to Honor Customer Engagement

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Vanilla vs. Chocolate. The great ice cream debate has not cooled off. There is only one way to settle it; we need to sample more!!! And in a long-standing tradition of customer engagement, the opportunity is available to residents & visitors in Salem Ma with The Salem Ice Scream Bowl.

As a way of saying “thank you” to the community for year ‘round support, local small businesses will serve samples of classic flavors and new combinations at booths on the Salem Common, Wednesday night, Aug. 8th from 6-7:30pm.

According to the International Dairy Foods Association (IDFA), the top five “best-selling” ice cream flavors are:

  1. Vanilla
  2. Chocolate
  3. Cookies N’ Cream
  4. Mint Chocolate Chip
  5. Chocolate Chip Cookie Dough

You can see there is no winner here. Vanilla is first by virtue of all the toppings you can add to it. But chocolate-filled flavors dominate the top five. All this according to a 2017 IDFA survey of ice cream makers and retailers across the United States.

But there is a winner

How much does a scoop of ice cream cost in your community? For $4 a kid ($6 if you are an adult) can get not one, not two, but perhaps 5 or more (depending upon how many merchants are participating) cups of ice cream at this Salem Ice Scream Bowl !

(At press time the list included area favorites Melt Ice Cream, Maria’s Sweet Somethings, Captain Dusty’s, E.W. Hobbs Ice Cream, and Cherry Farm Creamery.)

Furthering the spirit of community engagement, the participating small businesses don’t take any of the gate. Proceeds support Salem Main Streets (SMS), the downtown revitalization nonprofit that organizes the Salem Farmers’ Market and many other events in downtown Salem.  Since SMS also offers direct support to downtown businesses, these ice cream shops are helping other merchants in Salem.

Do you have something like this in your community? It’s another one of those win/win/win customer engagement events I love to promote. And whether you are a social media manager or small business owner, it is something worth looking into. If you would like more info regarding this event, contact Kylie Sullivan at Salem Main Streets at (978) 744-0004 x115 or email at kylie@salemmainstreets.org.

And, just in case you are wondering, my favorite ice cream is Mint Chocolate Chip. What’s yours?

(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Tuesday, July 31, 2018

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Facebook attribution window, Dropbox additional terabytes of storage, and Windows 10 map update covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Buying ads in FACEBOOK is not the end of the marketing process. Social Media Managers know that. Small biz owners need to learn that. How well your campaigns and ads are doing and determining if you’re reaching your targets are the next set of steps. The “attribution window” demystified. More


SLICE SPECIAL OF THE DAY

COFFEE is apparently as important to Social Media Managers as a fully charged battery to digital devices. So, take a break and answer a one question survey. More


SLICE MOTIVATION


SLICE INGREDIENTS

More room to get more work done. We are always looking for more digital space within apps and platforms. DROPBOX is providing additional terabytes of storage — at no charge!!! More


SLICE ON THE GO

Navigating business travel just got much easier. New update to the WINDOWS 10 MAP app lets you view house numbers, save searched places and even offers a scenic route option! More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Thursday, July 26, 2018

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Unsafe travel apps, along with things consumers like & don’t like about social media, covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Would it help your small biz marketing if you knew what consumers liked & disliked about social media? New survey shows some definite weaknesses that need to be worked on. More


SLICE SPECIAL OF THE DAY

Conversion Rate Optimization: How to Turn Prospects into Visitors and Visitors into Customers, by way of Jeff Bullas. More


SLICE MOTIVATION


SLICE INGREDIENTS

Mobile app or mobile friendly website? Which one does a small business get the most mileage out of? More...


SLICE ON THE GO

13 common car sharing mobile apps contain vulnerabilities that could lead to personal data theft. Know before you go! More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)