Social Media Slice for November 19, 2019: Video Ads Can Now Run Up To 3 Minutes On Snapchat; Facebook Ads Strategy Offers New Approach for a Competitive Marketplace; Hacked Disney+ Accounts Already on Sale

MAIN SLICE 📌 Video Ads Can Now Run Up To 3 Minutes On Snapchat- The successful 6 second ads aren’t going away; Snap just thinks this will give brands a chance to tell a longer story. Will viewers be accepting? Beta testing now. “The extended play ad unit is very similar to YouTube TrueView ads.Continue reading “Social Media Slice for November 19, 2019: Video Ads Can Now Run Up To 3 Minutes On Snapchat; Facebook Ads Strategy Offers New Approach for a Competitive Marketplace; Hacked Disney+ Accounts Already on Sale”

Social Media Slice for October 2, 2019: Survey Ranks Social Media Platforms by Trust Perceptions; 11 Common Blogging Mistakes You Can Avoid; So You Think You Know About Facebook Advertising

MAIN SLICE Survey Ranks Social Media Platforms by Trust Perceptions- Business Insider asked people to rank the seven major digital social networks Facebook, YouTube, Instagram, LinkedIn, Pinterest, Twitter and Snapchat on the basis of six categories of digital trust. LinkedIn was #1! “According to the survey, Facebook again ranked the last with worse results displayedContinue reading “Social Media Slice for October 2, 2019: Survey Ranks Social Media Platforms by Trust Perceptions; 11 Common Blogging Mistakes You Can Avoid; So You Think You Know About Facebook Advertising”

Social Media Slice for September 25, 2019: SnapChat Getting Back at Facebook; New Instagram Scheduling and Messaging Tools; Updating Your Profile on Slack

MAIN SLICE SnapChat Getting Back at Facebook- Social Media wars are getting hotter as SnapChat has documented alleged anti-competitive moves by Facebook in a collection of files nicknamed ‘Project Voldemort.’ Really. Take that FB for ‘appropriating’ Stories idea. “Whatever Facebook may have done, it may have reason to worry about Project Voldemort. Facebook is believedContinue reading “Social Media Slice for September 25, 2019: SnapChat Getting Back at Facebook; New Instagram Scheduling and Messaging Tools; Updating Your Profile on Slack”

Social Media Slice for September 13, 2019: Tips for Launching Winning Snapchat Ads; To Count Likes Or Not Count Likes; New Facebook Ads Manager Layout

MAIN SLICE Tips for Launching Winning Snapchat Ads- Can Snapchat be a potential goldmine to connect with younger, mobile-first audiences? Snapchat reports that globally more than 290 million people use it every day to communicate with friends brands. “To be successful on Snapchat, you also have to go out of your way to focus onContinue reading “Social Media Slice for September 13, 2019: Tips for Launching Winning Snapchat Ads; To Count Likes Or Not Count Likes; New Facebook Ads Manager Layout”

Social Media Slice for September 12, 2019: SnapChat Readies 2020 News Push; Revealing Review of Google Ad Recommendations; How to Create and Manage a Successful LinkedIn Group

MAIN SLICE SnapChat Readies 2020 News Push- SnapChat is creating a dedicated news channel specifically for the 2020 debates. Snapchat wants to be THE place where young people get all of their political news— and candidates see that value. “All of the top-tier candidates as of last week have now launched Snapchat accounts this cycle,Continue reading “Social Media Slice for September 12, 2019: SnapChat Readies 2020 News Push; Revealing Review of Google Ad Recommendations; How to Create and Manage a Successful LinkedIn Group”

Social Media Slice for August 13, 2019: Tumblr Sold to WordPress Owner; Instagram Looking to Hire a Meme Liaison; and Setting Up a Snapchat Reach and Frequency Campaign

MAIN SLICE Tumblr Sold to WordPress Owner- This is interesting. Verizon dumps Tumblr as user numbers dropped after adult content was banned. New owner Automattic plans no changes there, but there could be an interesting synergy to develop between the two blogging platforms. “Tumblr was once a hugely influential force in the blogging and socialContinue reading “Social Media Slice for August 13, 2019: Tumblr Sold to WordPress Owner; Instagram Looking to Hire a Meme Liaison; and Setting Up a Snapchat Reach and Frequency Campaign”

Social Media Slice for August 2, 2019: Quora Ads vs Reddit Ads; Using Topic Clusters to Drive SEO Performance; and Snapchat Launches Instant Create Ads

MAIN SLICE Quora Ads vs Reddit Ads- You didn’t even know Quora & Reddit offered ads? So now that you do, you’re asking which is better. Depends on your needs. Just like any other platform. Pros & Cons detailed. “If you want to target niche communities, then Reddit and Quora are definitely two channels toContinue reading “Social Media Slice for August 2, 2019: Quora Ads vs Reddit Ads; Using Topic Clusters to Drive SEO Performance; and Snapchat Launches Instant Create Ads”

Social Media Slice for July 25, 2019: Snap Users Surge to More than 200 Million; 10 Need to Know Social Media Stats; and Fancy Text Generator

MAIN SLICE Snap Users Surge to More than 200 Million- Well, any suggestions that SnapChat is a weak doormat for Facebook/Instagram to borrow ideas from, are blown away by these new growth numbers. “Daily active users were up sequentially and year-over-year across North America, Europe and the rest of the world, as well as onContinue reading “Social Media Slice for July 25, 2019: Snap Users Surge to More than 200 Million; 10 Need to Know Social Media Stats; and Fancy Text Generator”

Social Media Slice for June 10, 2019: Snap Possibly Copying from Facebook Events; Quora Has Marketing Answers; and Creating High Conversion Landing Pages

MAIN SLICE Snap Possibly Copying from Facebook Events- Now that is a change. The possibility of Snapchat integrating support for “events” into its platform was discovered by apps researcher Jane Manchun Wong. “Users can create events, and assign it a time and a place. There is no information on whether the feature will support bothContinue reading “Social Media Slice for June 10, 2019: Snap Possibly Copying from Facebook Events; Quora Has Marketing Answers; and Creating High Conversion Landing Pages”

Social Media Slice for June 5, 2019: Why Do Consumers Follow Influencers; Snapchat Seeing Success with Series; and Are You Ready for Facebook Campaign Budget Optimization

MAIN SLICE Why Do Consumers Follow Influencers- According to a Toluna survey posted in Adweek: “1- To learn new things 2- To learn more about what they do 3- To get inspiration for my own life 4- To stay up to date on pop culture 5- For product recommendations” Do you use Influencers to propelContinue reading “Social Media Slice for June 5, 2019: Why Do Consumers Follow Influencers; Snapchat Seeing Success with Series; and Are You Ready for Facebook Campaign Budget Optimization”