Social Media Slice for Wednesday, August 8, 2018

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Facebook unleashes mobile changes to appeal to SMB, we look at new features of Galaxy Tab S-4 for SMB and advice on FB ad frequency, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Local small biz — do you own, manage one or handle social media for one? Facebook has just dropped a toolbox full of features for you that will redesign Pages on mobile to bring forward the most relevant action needed by most customers. More


SLICE SPECIAL OF THE DAY

Facebook Ad Frequency. What is it? Ideal frequency and considerations? Those and more questions posed & answered in this blog posted by our friend Jon Loomer. More


SLICE MOTIVATION


SLICE INGREDIENTS

New from Samsung, the Galaxy Tab S4, is the first to use DeX, it comes with an S pen and is aimed at you Social Media Managers that need a workhorse tablet while managing clients and pitching to prospects away from office and PC.
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SLICE ON THE GO

Woman & cello kicked off airplane, even though she had purchased 2 tickets. You’ve seen or heard the story? Negative PR for the airline. How would you have handled the social media response to elevate the airline’s message of safety concerns. More...


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

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Social Media Slice for Tuesday, August 7, 2018

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Sales through storytelling, Android 9 coming, and timesaver Photoshop actions, all covered today.

SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Writing sales copy a drudge? Using the PAS system and storytelling has proven quite successful according to Melissa Williams, founder of Brand Meets Copy in a recent Leadpages guest post. More...


SLICE SPECIAL OF THE DAY

Cue the Jaws soundtrack. Android 9, code name Android Pie, is coming. And it is rumored to be stacked, racked and packed with goodies for small business managers and Social Media Managers. For example it might be able to function as a bluetooth keyboard or mouse. Also rumored multi-camera API and single button screenshot (yes!!!). More


SLICE MOTIVATION


SLICE INGREDIENTS

PHOTOSHOP. Do you use it? Here is an inside tip on how to use “actions” to speed up photo editing processes. More


SLICE ON THE GO

Ride-Hailing (Uber, Lyft, etc.) vs Car Rental (Hertz, Avis, etc), which is better— and why are more people picking ride-hailing over rentals? There is a survey for that. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Thursday, July 26, 2018

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Unsafe travel apps, along with things consumers like & don’t like about social media, covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Would it help your small biz marketing if you knew what consumers liked & disliked about social media? New survey shows some definite weaknesses that need to be worked on. More


SLICE SPECIAL OF THE DAY

Conversion Rate Optimization: How to Turn Prospects into Visitors and Visitors into Customers, by way of Jeff Bullas. More


SLICE MOTIVATION


SLICE INGREDIENTS

Mobile app or mobile friendly website? Which one does a small business get the most mileage out of? More...


SLICE ON THE GO

13 common car sharing mobile apps contain vulnerabilities that could lead to personal data theft. Know before you go! More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

Social Media Slice for Wednesday, July 18, 2018

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Record Skype calls and demystifying Facebook Reach covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

How many times when a client disagreed with payment do you wish you could have recorded Skype calls to show where you discussed parameters and expectations? You can now. More


SLICE SPECIAL OF THE DAY

Demystifying Facebook Reach— for both Pages and Posts. More


SLICE MOTIVATION


SLICE INGREDIENTS

You can never have enough image editing apps at your fingertips. Or at least knowledge of them. See if any of these fitvyour technical needs. More


SLICE ON THE GO

Fly a great deal? Think you know which are the better Airlines? New survey reveals what fellow travelers think are the top companies in the world and specifically serving North America. More


And… if you are looking for a marketing promotion for your small business today: National Hot Dog Day and National Perfect Family Day.

Social Media Slice for Monday, July 16, 2018

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Advertiser fallout at Facebook and Independent Retailer Month tips covered in this issue. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Facebook advertiser fallout a reality! Ten direct-to-consumer companies recently surveyed said their marketing plans are now relying less on Facebook because: “Prices are getting high for audience segments and the feed has become a very cluttered space.” More


SLICE SPECIAL OF THE DAY

Independent Retailer Month is halfway over. It is designed to encourage consumers to shop local and celebrate indie retailers like your clients or yourself. Have you gotten involved? More


SLICE MOTIVATION


SLICE INGREDIENTS

Slack users get ready for another option. Microsoft Teams is offering a free tier — available to start ups not in the MS eco-system! More


SLICE ON THE GO

Have an opinion on in-flight cell phone use? You might be interested in the results of a recent survey of 8,000 passengers in 10 key travel markets. More


And… if you are looking for a marketing promotion for your small business today: Global Hug Your Kid Day and National Get Out of the Doghouse Day®

Social Media Slice for Tuesday, July 10

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Pinterest has strong reach. Timehop has data breach. Those and other stories in today’s’ edition. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Pinterest. Can your client make $$ off it? Three influencers say yes you can. But you need to treat it as more than a repository for pictures. It is not Instagram. Pinterest is the number one shopping destination for millenials, a leading driver of website traffic, an online shopping hub, and a powerful search engine, Here are tips to maximize your presence on Pinterest. More


SLICE SPECIAL OF THE DAY

Security breach affecting 21 million users hits Timehop, a service that surfaces a user’s past social media content. Bad news: over 4 million phone numbers breached, along with usernames and email addresses. Good (?) news: no financial data affected, nor evidence of any improper account access at this point. More


SLICE MOTIVATION


SLICE INGREDIENTS

Knowing what the competition is doing provides you strategic advantage — especially on Facebook. I have posted tips before. Get ready, more to come. More.


SLICE ON THE GO

Shark Week on TV is having an effect in the air. No not the next installment of Sharknado! Southwest Airlines is rolling out 5 shark-themed designs on its Boeing 737 aircraft. Then use Flight Aware to track the flights, and share plane-spotting photos on Twitter with @SouthwestAir using the hashtag #SharksTakeFlight.” More


And… if you are looking for a marketing promotion today for your small business: July is National Picnic Month and today is Teddy Bear Picnic day. 

Intent to Intimidate – Why the World is Watching

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By writing this blog, I could be self-attaching a target on my back. Freedom of Speech and Freedom of the Press are under siege in America. Make no mistake. It is “fake news” if you believe otherwise. Paranoia, or déjà vu? Felt it during the Nixon regime. War of words with the press. And how much of a leap would Nixon’s old school “Enemies List” be from the Department of Homeland Security high-tech bid for a “Media Monitoring Services” to compile a database of hundreds of thousands of journalists, bloggers and “media influencers” for the federal government?

According to an article in Bloomberg Law, DHS is “seeking a contractor that can help it monitor traditional news sources as well as social media and identify ‘any and all’ coverage related to the agency or a particular event…” Very open-ended “or a particular event,” wouldn’t you say?

Yes. A Department of Homeland Security spokesman has since commented “this is nothing more than the standard practice of monitoring current events in the media” — but for what purpose?

If it is just a listing, what is the significance of requiring “contact details and any other information that could be relevant, including publications this influencer writes for, and an overview of the previous coverage published by the media influencer.” There it is again, “overview of the previous coverage,” another open-ended category.

And chillingly, there is no restriction that the database of hundreds of thousands of journalists, bloggers and “media influencers” must be Americans only.

Watchdog organization Freedom House said in its Press Freedom Report – 2017 that global media freedom had dropped to its lowest level in 13 years.

Every day, journalists face serious consequences including physical violence, imprisonment and death. A few days ago, the Committee to Protect Journalists launched its annual Free The Press campaign to raise awareness about imprisoned journalists throughout the world. On May 3, UNESCO will once again mark World Press Freedom Day “to inform citizens of violations of press freedom — a reminder that in dozens of countries around the world, publications are censored, fined, suspended and closed down, while journalists, editors and publishers are harassed, attacked, detained and even murdered.”  —Forbes.com

Intent to intimidate.

One more consideration, if Facebook, with its well-paid top tech geniuses, could not protect all the data they collected on users, how can we be confident that this mass database of info being authorized by the government to the lowest bidder, would be any more secure?

Let’s say this low bid “Media Monitoring Services,” agency exists. And for sake of argument, we call it, oh say… Big Brother. And, it scoops up this blog. And, you consider a response to my comments.

You could write in your blog or FB post or tweet, “Anthony, you are one strap short on a straitjacket.” Or you could write, “Anthony, there is merit in your postulation.” Either way, Big Brother would note not only that you commented, but also the intention of your comment.

What if you say nothing, because it is safer?

Intention to Intimidate.

You just gave up your Freedom of Speech and Freedom of the Press rights because you were afraid to express yourself as an American. Some might hear echoes of Nazi Germany or Soviet Russia. They laughed as well. Until it was too late.

{Call to Action: Contact your elected representatives in the House & Senate. Tell them you find this DHS action anti-American. Or, tell them you see nothing wrong. What??? That is how Freedom of Speech works. Everybody gets a say.}