Taking Active Advantage of Competitor Media Coverage

Ever see an article or post online about your industry and a competitor is mentioned, but not your business? Have visions of potential customers on wings floating out of your grasp into the hands of your competitor? You can turn this disadvantage to your favor. It is called “earned media in content marketing.”  The mostContinue reading “Taking Active Advantage of Competitor Media Coverage”

Social Media Slice for November 11, 2019: Bots Helpful Up to a Point; Help Articles vs. Blog Posts for SEO; How to Understand Facebook Group Insights

MAIN SLICE 📌 Bots Helpful Up to a Point- Trying to convince your client to use bots to streamline issue-solving? New survey says 73% consumers open to dealing with a chatbot, 68% had positive interactions, but for complex issues 57% would rather wait 10 minutes for a human than spend 5 with a bot. “ThisContinue reading “Social Media Slice for November 11, 2019: Bots Helpful Up to a Point; Help Articles vs. Blog Posts for SEO; How to Understand Facebook Group Insights”

Social Media Slice for October 4, 2019: Linkedin Opens Nominations For #BestofPages 2019; Solid Link Building Tips; Techniques to Reduce Your Facebook Ad Spend

MAIN SLICE Linkedin Opens Nominations For #BestofPages 2019- Think your client’s small biz LinkedIn page is hot? Impress your client. Put it up for award status. Submit a page by posting an update on your feed @ mentioning the page and including the #BestofPages hashtag. “The winners will be the Pages that gathered the largestContinue reading “Social Media Slice for October 4, 2019: Linkedin Opens Nominations For #BestofPages 2019; Solid Link Building Tips; Techniques to Reduce Your Facebook Ad Spend”

Social Media Slice for October 1, 2019: Instagram to Provide Tips and Advice for Influencers; Tools to Start a Profitable Blog; How to Write Facebook Ads That Convert

MAIN SLICE Instagram to Provide Tips and Advice for Influencers- The plan is to have this new @Creators Account share tips, tricks and tutorials from platform experts, as well as official Instagram updates and data insights. The goal is to keep pushing platform growth & maintain connection with prominent creators. “This is especially true forContinue reading “Social Media Slice for October 1, 2019: Instagram to Provide Tips and Advice for Influencers; Tools to Start a Profitable Blog; How to Write Facebook Ads That Convert”

Social Media Slice for September 25, 2019: SnapChat Getting Back at Facebook; New Instagram Scheduling and Messaging Tools; Updating Your Profile on Slack

MAIN SLICE SnapChat Getting Back at Facebook- Social Media wars are getting hotter as SnapChat has documented alleged anti-competitive moves by Facebook in a collection of files nicknamed ‘Project Voldemort.’ Really. Take that FB for ‘appropriating’ Stories idea. “Whatever Facebook may have done, it may have reason to worry about Project Voldemort. Facebook is believedContinue reading “Social Media Slice for September 25, 2019: SnapChat Getting Back at Facebook; New Instagram Scheduling and Messaging Tools; Updating Your Profile on Slack”

Social Media Slice for September 11, 2019: How to Use Social Media on 9/11; Twitter Providing Agency Playbook; 5 Ways to Measure Your Instagram Marketing Results

MAIN SLICE How to Use Social Media on 9/11- You want to express feelings for your small biz client or even your agency on this anniversary of the 9/11 attacks. But you don’t want to make it look like a self promo for your biz. This article advises government agencies but much can be appliedContinue reading “Social Media Slice for September 11, 2019: How to Use Social Media on 9/11; Twitter Providing Agency Playbook; 5 Ways to Measure Your Instagram Marketing Results”

Social Media Slice for August 26, 2019: TikTok Advertising Step By Step; Consistently Producing Quality Video Content; Smarter Spell Check Coming

MAIN SLICE TikTok Advertising Step By Step- You will be hearing more & more about TikTok as a revenue generator for businesses. Is this short-form mobile video app so popular with the Gen Z crowd for you? Depends on your client. If so, here is a breakdown of ad services. “For targeting, TikTok offers age,Continue reading “Social Media Slice for August 26, 2019: TikTok Advertising Step By Step; Consistently Producing Quality Video Content; Smarter Spell Check Coming”

Social Media Slice for June 26, 2019: Power of Social Media to Do Good; Affect the Effect of Your Writing; and Installing iOS 13 On Your Phone Today

MAIN SLICE Power of Social Media to Do Good– Even in this case which involved public shaming, social media had a role in creating a positive effect on a family. Seems a woman took to Facebook to post what she thought was a vagrant sleeping at a fast food booth. Then the story got outContinue reading “Social Media Slice for June 26, 2019: Power of Social Media to Do Good; Affect the Effect of Your Writing; and Installing iOS 13 On Your Phone Today”

Social Media Slice for June 25, 2019: YouTube Testing Hiding Video Comments; Twitter Username Could Replace Email Address; and Mastering Facebook Analytics and Attribution Tools

MAIN SLICE YouTube Testing Hiding Video Comments- Have a small biz client hesitant to let you market them with YouTube videos over fear of obscene or baseless comments from viewers? A YT test has been spotted on Android devices in India. It shows a new button at the top of the page– when clicked– takesContinue reading “Social Media Slice for June 25, 2019: YouTube Testing Hiding Video Comments; Twitter Username Could Replace Email Address; and Mastering Facebook Analytics and Attribution Tools”

Would You Like to AFFECT the EFFECT of Your Writing on Readers?

Clever headline writing is not my forte, so I admit I worked on that for a bit. Affect and effect are words which novice and experienced social media writers mix up often enough that I thought I would provide some tips. Affect and Effect Tips #1: “Affect” is most often a verb meaning to actContinue reading “Would You Like to AFFECT the EFFECT of Your Writing on Readers?”