Social Media Slice for October 2, 2019: Survey Ranks Social Media Platforms by Trust Perceptions; 11 Common Blogging Mistakes You Can Avoid; So You Think You Know About Facebook Advertising

MAIN SLICE Survey Ranks Social Media Platforms by Trust Perceptions- Business Insider asked people to rank the seven major digital social networks Facebook, YouTube, Instagram, LinkedIn, Pinterest, Twitter and Snapchat on the basis of six categories of digital trust. LinkedIn was #1! “According to the survey, Facebook again ranked the last with worse results displayedContinue reading “Social Media Slice for October 2, 2019: Survey Ranks Social Media Platforms by Trust Perceptions; 11 Common Blogging Mistakes You Can Avoid; So You Think You Know About Facebook Advertising”

Growth of Women-Owned Biz Helps Community

Women-owned businesses are vibrant, rooted in local communities — and expanding! According to the American City Business Journals (ACBJ), these operations are projected to account for nearly 40% of all U.S. businesses by 2017. What is fueling the rapid growth and what does it all mean for the local community? The ACBJ surveyed a nationalContinue reading “Growth of Women-Owned Biz Helps Community”

Company Social Media Response Times to Customers are Unsocial

FORTY-THREE days for a Facebook response. FIFTY-ONE days for a Twitter response. Granted, these statistics are from the “slowest” companies represented in an Eptica poll, but would you buy products from a small business that displayed anywhere near this level of ambivalence toward its customers? Shep Hyken doesn’t think so. Neither do I. Neither shouldContinue reading “Company Social Media Response Times to Customers are Unsocial”

How to Use a USA Today Survey to Benefit Your Small Business

Being aware/involved with surveys that pertain to your home customer base is a powerful and inexpensive way to build community support. Community involvement is critical when you are a small business. You need to have local shoppers know you, support you and care about your business to have it succeed. But it’s a two-way street.Continue reading “How to Use a USA Today Survey to Benefit Your Small Business”