Social Media Slice for Friday, July 27, 2018

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BK roasts Pink Tax, LinkedIn serves up lead gen form ads, and advice for women travelers covered today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

LinkedIn lead gen form ads— how to use them to benefit your small biz clients and yourself. More


SLICE SPECIAL OF THE DAY

Most of the Social Media Managers I have met are women, so most of my readers most likely are painfully aware of the PINK TAX where 42% of the time, their version of a product costs more than the men’s, with no obvious reasons. Burger King served up an attack on this stupidity. More


SLICE MOTIVATION


SLICE INGREDIENTS

View, store & share files – – – from smallest word doc to the largest video – – – without leaving your mail inbox. Sounds good? Dropbox and Gmail think so too! More


SLICE ON THE GO

Almost two-thirds of today’s travelers are women. Many, like you Social Media Managers, travel alone. Here are some tips & thoughts from top travelers. More


(Your thoughts are ALWAYS welcome. Turn this into a conversation either here or on my Twitter account @amssvs)

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Social Media Slice for Thursday, July 5, 2018

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FACEBOOK revenue without ad spend and using INSTAGRAM stories to drive traffic to opt-in forms featured today. SLICE is a M-F news digest targeted to assist Social Media Managers and Small Business Owners doing their own marketing.


MAIN SLICE

Slice Facebook image

Generating revenue for your small business client — or your self– on FACEBOOK without any ad spend. Interesting article from Entrepreneur magazine. More…


SLICE SPECIAL OF THE DAY

Which Disney princess are you? Doesn’t matter. You have been violated if you took the quiz on Facebook. Again another data leak. More…


SLICE MOTIVATION

Thanks to @UKStylee


SLICE INGREDIENTS

INSTAGRAM stories are not only visually entertaining & informative ways to engage with customers but also to “convert viewers into leads.” Here is step-by-step plan to drive traffic to your opt-in form using Instagram Stories. More…


SLICE ON THE GO

Legroom on airlines. Have you felt it declining? You are correct. But it is something the FAA does not wish to regulate. More…


And… if you are looking for a marketing promotion for your small business today: #NationalBikiniDay and #NationalWokaholicsDay

Reporter’s Notebook: Media Message Misrepresents Women

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How Far We Haven’t Come: All of the Terrible Ways the Media Treated Women in 2013 in One Video is a headline from Time magazine that describes failure. Embarrassing failure displayed by or on the media. There are positive items on this video, but they are far outweighed by the negative.

No doubt you can guess some of the items featured in this compilation video from the Representation Project. While a few may be debatable depending on your attitude, others are just downright unbelievable. See for yourself.

I’m not saying she deserved to be raped, but…” There is no “but” there is no rationalization for that statement. Who is this guy? Is this really the aftermath of all the things we marched and protested about on college campuses in the 60s?

And speaking of higher education (oh oh, here it comes…) what are they teaching in some schools of journalism & advertising that anyone involved on the JWT India team gave a green light for abuse-laden mockups— and then promote— that Ford auto ad as to how edgy and “with it” the agency was. Don’t recall the ad? This is what one website, RYOT News said:

In what might be the biggest WTF moment of 2013, a creative team working with Ford India leaked ads depicting women bound and gagged in the trunk of the automaker’s Figo model.”

It is not just media, mind you, that needs to be addressed, society in general has misconceptions.

That’s where The Representation Project comes in. It is a movement that uses film and media content to expose injustices created by gender stereotypes and to shift people’s consciousness towards change.

The Project wishes to challenge the negative and accentuate the positive. As writers we should strive to do the same. Check it out