Would You Like to AFFECT the EFFECT of Your Writing on Readers?

Clever headline writing is not my forte, so I admit I worked on that for a bit. Affect and effect are words which novice and experienced social media writers mix up often enough that I thought I would provide some tips. Affect and Effect Tips #1: “Affect” is most often a verb meaning to actContinue reading “Would You Like to AFFECT the EFFECT of Your Writing on Readers?”

How Your Small Biz Can Benefit from This Week’s National Hashtags

Hashtags can be found on Twitter, Instagram and other social media platforms. A social media strategist on your team would have suggested any number of crossover promotions to capitalize on these events to entice customers. Hashtag of the day: #NationalHotFudgeSundaeDay 7/25/16 Car Dealership? “We know it’s hot outside. But we’ve got some really cool dealsContinue reading “How Your Small Biz Can Benefit from This Week’s National Hashtags”

Why Your Small Business Needs Blogs— And Me

B2C companies which feature blogs on their websites generate 88% more leads per month than those that do not. This is according to HubSpot, the world’s leading inbound marketing and sales platform. Let that settle in. Businesses which generate blogs about interesting things (along with their services or products) generate 88% more leads per monthContinue reading “Why Your Small Business Needs Blogs— And Me”

Selecting a Content Writer for Your Small Biz Blog

If you don’t have the time or skill to write a twice weekly or even weekly blog to entertain & inform the customers who make use of your small business products or services, then you should find the time to select someone who does. There are at least seven steps involved. As I have saidContinue reading “Selecting a Content Writer for Your Small Biz Blog”

Do You Know What “Social Care” Is?

Social care, simply put, is the combined efforts employers & employees make through social media to care for customers. I would venture to say many small businesses do not practice it. And as such, most of them let opportunities to attract, engage and convert slip by. HootSuite had an insightful article by Dara Fontein, HowContinue reading “Do You Know What “Social Care” Is?”

Small Biz 2016 Resolution: Improving Customer Communications

“As 2015 comes to a close, small businesses look to 2016 as a new year for growth and opportunity. Budgets and plans are in the process of being finalized. Communicating and connecting with customers are paramount. And small businesses should always be looking for ways to improve those lines of communications and customer service.” Wow!Continue reading “Small Biz 2016 Resolution: Improving Customer Communications”

Making Small Business Saturday Work For You

Just hanging a sign in front of your store, announcing to the world that you are a small business, will not automatically encourage a flock of shoppers to swarm your shelves and counters this weekend on Small Business Saturday. But it will let customers know that you are part of a movement that is lookingContinue reading “Making Small Business Saturday Work For You”

Millennials Said They’d Rather Do What Than Call Your Customer Service Dept.?

Millennials would rather get their teeth cleaned than call a customer service line. So says Rachel Burger in her Customer Think.com article Don’t Talk, Chat: 4 Ways to Tailor Your Customer Service to Millennials. (CustomerThink is a “global online community of business leaders striving to create profitable customer-centric enterprises.”) There are 80 million millennials inContinue reading “Millennials Said They’d Rather Do What Than Call Your Customer Service Dept.?”

Company Social Media Response Times to Customers are Unsocial

FORTY-THREE days for a Facebook response. FIFTY-ONE days for a Twitter response. Granted, these statistics are from the “slowest” companies represented in an Eptica poll, but would you buy products from a small business that displayed anywhere near this level of ambivalence toward its customers? Shep Hyken doesn’t think so. Neither do I. Neither shouldContinue reading “Company Social Media Response Times to Customers are Unsocial”

Reporter’s Notebook: If The Job Offer Letter Is Poorly Written…

Recently I moved and needed to update my resume on LinkedIn, About.me, and all the job boards. Shortly afterwards, this item of questionable origin barged its way into my email. Submitted for your edification, observe how you feel as you go through the email; gauge how the typos and grammatical errors make you neither trustContinue reading “Reporter’s Notebook: If The Job Offer Letter Is Poorly Written…”