Social Media Slice for November 21, 2019: Pinterest Updates Lens Feature to Improve Visual Search; Create YouTube Thumbnails That Win the Click; 15 Podcast Tools to Take Your Show from Good to Great

MAIN SLICE 📌 Pinterest Updates Lens Feature to Improve Visual Search- Do you know about Visual Search? It uses Pinterest Lens to allow potential customers to take a photo of something they see out in the world and turn it into a search on the platform! Sounds great. Read on. It’s getting better. “With Pinterest’sContinue reading “Social Media Slice for November 21, 2019: Pinterest Updates Lens Feature to Improve Visual Search; Create YouTube Thumbnails That Win the Click; 15 Podcast Tools to Take Your Show from Good to Great”

Social Media Slice for October 3, 2019: LinkedIn Adds New Audience, Targeting, And Reporting Features; Instagram Hashtag Secrets Revealed; Your Password Habits Are Terrible

MAIN SLICE LinkedIn Adds New Audience, Targeting, And Reporting Features- ‪Looking for more reach & insights from LinkedIn? It has just added better audience forecasting & intelligence, new boolean logic in targeting, and more sophisticated reporting to LinkedIn ads in Campaign Manager. ‬ “When asked about which targeting capabilities they wanted, many advertisers chose BooleanContinue reading “Social Media Slice for October 3, 2019: LinkedIn Adds New Audience, Targeting, And Reporting Features; Instagram Hashtag Secrets Revealed; Your Password Habits Are Terrible”

Social Media Slice for October 2, 2019: Survey Ranks Social Media Platforms by Trust Perceptions; 11 Common Blogging Mistakes You Can Avoid; So You Think You Know About Facebook Advertising

MAIN SLICE Survey Ranks Social Media Platforms by Trust Perceptions- Business Insider asked people to rank the seven major digital social networks Facebook, YouTube, Instagram, LinkedIn, Pinterest, Twitter and Snapchat on the basis of six categories of digital trust. LinkedIn was #1! “According to the survey, Facebook again ranked the last with worse results displayedContinue reading “Social Media Slice for October 2, 2019: Survey Ranks Social Media Platforms by Trust Perceptions; 11 Common Blogging Mistakes You Can Avoid; So You Think You Know About Facebook Advertising”

Social Media Slice for September 13, 2019: Tips for Launching Winning Snapchat Ads; To Count Likes Or Not Count Likes; New Facebook Ads Manager Layout

MAIN SLICE Tips for Launching Winning Snapchat Ads- Can Snapchat be a potential goldmine to connect with younger, mobile-first audiences? Snapchat reports that globally more than 290 million people use it every day to communicate with friends brands. “To be successful on Snapchat, you also have to go out of your way to focus onContinue reading “Social Media Slice for September 13, 2019: Tips for Launching Winning Snapchat Ads; To Count Likes Or Not Count Likes; New Facebook Ads Manager Layout”

Social Media Slice for September 10, 2019: U.S. Small Biz Optimism Declines to Lowest in 5 Months; YouTube Updates Discussed on Podcast; Finding Lost Items with Google Assistant and Tile

MAIN SLICE U.S. Small Biz Optimism Declines to Lowest in 5 Months- Slumping sales amid escalating trade tensions and recession fears have small biz owners worried. It is a time for social media managers to give extra TLC to clients to keep them from cancelling. “The decline of 1.6 points to 103.1 in the NationalContinue reading “Social Media Slice for September 10, 2019: U.S. Small Biz Optimism Declines to Lowest in 5 Months; YouTube Updates Discussed on Podcast; Finding Lost Items with Google Assistant and Tile”

Social Media Slice for August 23, 2019: Instagram Hoax About Photo Use; Tips to Improve Dwell-Time Rankings; YouTube Studio Built-In Video Editor

MAIN SLICE Instagram Hoax About Photo Use- It’s not real. Check Snopes, people. Do a Google search to see if other sources are posting it. Celebrities and regular users duped by old hoax about misappropriation of your Instagram pictures. “The notice starts out: ‘Don’t forget tomorrow starts the new Instagram rule where they can useContinue reading “Social Media Slice for August 23, 2019: Instagram Hoax About Photo Use; Tips to Improve Dwell-Time Rankings; YouTube Studio Built-In Video Editor”

Social Media Slice for August 14, 2019: LinkedIn Adding New Audience Insights; YouTube Non-Video Google Ad Campaigns; and Reaching People with Facebook Ads Based on Search Terms

MAIN SLICE LinkedIn Adding New Audience Insights Through Third-Party Partnerships- This is big news for social media managers. If you could better understand what audience subsets want to see more of and what they’re discussing, wouldn’t that give you a competitive advantage in the marketplace? “LinkedIn is currently seeing ‘record levels of engagement’. If yourContinue reading “Social Media Slice for August 14, 2019: LinkedIn Adding New Audience Insights; YouTube Non-Video Google Ad Campaigns; and Reaching People with Facebook Ads Based on Search Terms”

Social Media Slice for July 19, 2019: Instagram Post “Likes” Fading Fast; How Important Is Paid Social Media; and YouTube Marketing Trends

MAIN SLICE Instagram Post “Likes” Fading Fast- After successful testing in Canada, Instagram’s plan to remove Post likes is expanding to Australia, New Zealand, and 4 other nations. “We want Instagram to be a place where people feel comfortable expressing themselves. We hope this test will remove the pressure of how many likes a postContinue reading “Social Media Slice for July 19, 2019: Instagram Post “Likes” Fading Fast; How Important Is Paid Social Media; and YouTube Marketing Trends”

Social Media Slice for July 12, 2019: Pinterest Looking Better for DTC Market; Thumbnails Point to Your YouTube Video; and Using LinkedIn to Turn Cold Prospects Into Warm Leads

MAIN SLICE Pinterest Looking Better for DTC Market- In a recent survey of 40 advertising executives, 14% said Pinterest ad costs have decreased 👇for them in the past year, while they’ve 👆increased on platforms like YouTube and Instagram. Ok. It is only 40 out of thousands. But still a Direct to Consumer trend is noteworthyContinue reading “Social Media Slice for July 12, 2019: Pinterest Looking Better for DTC Market; Thumbnails Point to Your YouTube Video; and Using LinkedIn to Turn Cold Prospects Into Warm Leads”

Social Media Slice for June 27, 2019: Would People Pay $35 Monthly for Ad-free Internet; Headlines Get Read More Than Copy; and Improving YouTube Watch Time

MAIN SLICE Would People Pay $35 Monthly for Ad-free Internet- Mark Warner (D-VA) and Josh Hawley (R-MO), are working together on a bill proposal that would require tech companies such as Google, Facebook, and Amazon to reveal how much your data is worth! This got the folks at Vox to thinking what if companies didContinue reading “Social Media Slice for June 27, 2019: Would People Pay $35 Monthly for Ad-free Internet; Headlines Get Read More Than Copy; and Improving YouTube Watch Time”